Eddie Izzard, The Iceman Wim Hoff and RJ Mitte

It’s all happening here at London Real studios, as we prepare to round off another awesome week.

Here are some links to everything that’s been going on in the last seven days:

I think the closer we get to Christmas the busier I’m getting! I love it, every week we seem to be taking it to the next level.

Giving a TED Talk & Going Viral on YouTube – The Success Mindset in Practice

A big part of London Real Academy is taking the creative ideas from our guests on the show and applying them to our own lives, whether it’s in business, entrepreneurship, success or wealth creation.

Each of us in the community has dreams and visions, and perhaps not just one passion but many.

The Full Episodes on the Academy allow us to discover, tap into and develop our skill set in ways that fulfil our values and purpose more authentically.

Take Academy member Akash ThakkarAkash fulfils his vision and purpose through delivering “emotional impact“as a composer and sound designer for games, animation and film.

When Akash joined the Academy in April, one of his top goals was to give a TED Talk in gameaudio by November this year.

For 7 months, we have watched Akash give us with updates on his TED Talk goal. It was amazing to see pictures on the Private London Real Academy Facebook Group, recently showing his Accountability Buddy, Tone Floreal had flown from Hawaii to Seattle to watch Akash give his talk!A lot of members of the Academy are taking the public speaking and broadcasting route.

Take a look at the post Chris Albert wrote in the Academy’s Private Facebook Group where he talks about the knowledge he has discovered through broadcasting on his own YouTube channel as a Fitness Entrepreneur:When I spoke to Chris, he reminded me of the way many wealthy people seem to think.

Guests like Dan Peña show that they’re okay taking risks because they have the emotional strength to handle failure.

Guests like Peter Sage do not see money as a goal in itself. They teach us to add value, and not to chase the money.

In this member interview, Chris shows why we should focus on building assets and not on income. When starting his YouTube channel, these are the top things that Chris considered:

  • Decide who you want to be
  • Determine your audience
  • Study your audience
  • Why are you doing this?
  • Get social

Keep reading below to find out what’s involved in broadcasting, how you go about creating a YouTube channel, and wether it’s necessary to have a million followers:

Member Interview with Chris Albert

What experience most shaped who you are?

“Five years ago, I moved to Long Beach, CA to start the now famous Metroflex Gym.  During the time I owned the gym, I provided nutrition coaching to pro bodybuilders, fitness models, and popular fitness personalities, including CT Fletcher and Mike Rashid. Then it all fell apart. Three years ago I went through a divorce, lost my shares in Metroflex Gym, and ended up living out of my car for a while. Being homeless was actually not so bad. It meant I had nothing to lose materially and forced me to take the risks that led to me starting my online training business and my own YouTube channel. While I was homeless, Mike Rashid gave me a computer and told me to start publishing my ideas. Within two months of starting my YouTube channel, I went from having less than $100 to earning more each month than the previous year, which was not much at all.”

Tell us about your Channel

“I run an international online training business to coach people in fitness and nutrition. I also run a clothing company that is dedicated to veterans and active members of the military. I am a veteran of the United States Marine Corps. My fitness philosophy is largely based off of the difficulties I’ve faced in life as a veteran and as someone who has suffered with the autoimmune disease, ulcerative colitis. Rather than allowing fitness to take over your life, or incorporating fitness as just another thing you have to do, my belief is that fitness should enhance your life in every aspect. It should make you a better business person, a better lover, a better parent, and a better human being. So through the content on my channel, I strive to get people to think more analytically about fitness, about their training and nutrition regimen and how it affects key aspects of their life.”

What is your core value?

“Teaching people how to be more useful to themselves and others. I think a lot of trainers seek to add value through inspiration – posting pictures of themselves in shape or lifting tons of weight. I do this as well, but inspiration is different from value. Value is in giving people the hard truths, making them understand the work needed to get them to their goals, and giving them the tools to travel the road more efficiently.”

How do you hold yourself accountable?

“I am very routine oriented. I set times during the day when I do my writing and my recording. Each week I have a practice of making a post on Instagram that asks “How can I help you today?” People send me questions, and this dictates the direction of my content for the week. It forces me to be accountable to my fitness tribe. I also have an Accountability Partner, Kieran Glennon. We set three targets for each meeting for what we said we would accomplish that week.”

Can you share some tips on starting a YouTube channel that is successful?

“Well first let me define success.  Success is not necessarily a million subscribers.  It is in fulfilling your ‘why’ reason and getting your message out to your desired audience”:


  1. Publish consistently but frugally.  I publish 2 to 3 times per week.  Elliot Hulse was, at one point, publishing almost every day.  This, however, does not mean you should put up random videos with subject matter that is all over the place.  Every video should serve a purpose, and if you cannot find a purpose, back off the publishing and go back to studying your audience.
  2. Avoid being a salesman – never use YouTube for direct promotion of any products.  If you have a product, use the videos to add value and get people to come to your site to view more content.  While there, they might buy the product.  YouTube viewers often get offended if you directly try to promote anything.  The relationship between you and your viewers needs to be like a delicate romance, and not a desperate crush.  Romance the audience.  If they like you, they will be more likely to buy your products. If you seem desperate or too salesman like, they will write you off.
  3. Add Value – as mentioned before, people should find your channel useful.  Maybe that usefulness comes from humor and maybe it comes from education, but above all else, be useful.
  4. Spend most of your time researching and thinking, less of your time filming and editing.  Most of us know the 80/20 rule.  80% of your success will come from 20% of your work.  You need to be consistently researching your audience to find out what is relevant to them before putting the work in on the videos.  You can have the best produced videos in the world, but if the content is crap, it will not matter.

Can you share the tricks that will get you more YouTube views?

  1. In the tags section, put the names of the most popular channels from your subject area.  Then put in at least ten key words from your subject line.  This will get your video into the same feed as these channels some of the time.
  2. Build your titles strategically with keywords.  This will make your videos more searchable through google.  I’ve been using this free e-book.
  3. Post your video on your blog.  This will create a backlink and will give you an opportunity to write a blog to complement the video and increase your searchability.
  4. Do not worry about numbers.  A dedicated following is way more valuable than a massive following.  Things will be slow, especially at first, but if you are providing value and you know your audience, the people who you want to watch will watch.
  5. Respond to positive and negative comments.  Communicate with your viewers.  If they have a question, then answer it.  If they criticize you, answer the criticism in a thoughtful non negative manner.  If they are a complete idiot and entirely negative, either stand up for yourself in a positive manner or ban them from your channel.  Just do not get into extensive arguments with anyone because negativity could drive your dedicated viewers away.

What value do YOU receive from the Academy?

“The first time I watched London Real was right after I’d moved out of my car and into a rented room.  I was just starting my own YouTube channel and I saw Brian and was like “wow this is a normal guy just like me following his dream.”  That was amazing to me.  As an entrepreneur, I often get the overwhelming feeling of being alone.  Few people understand this journey and many more will try to tear you down.  London Real Academy allows me to get outside perspectives and it has allowed me to become part of a tribe of people who want to see each other succeed.  I’ve done other success programs, but this is the only one with a real and true social element that connects you to a direct network.  I would not be where I am today without London Real and London Real Academy.

Last words: I definitely do not have the biggest YouTube following in the world, nor do I have the best channel.  What I do have is a dedicated following that grows year by year because of the value I provide.  This has led to a steady stream of clients for my fitness business and, at the end of the day, YouTube is the reason why I went from having less than $100 to my name to owning two businesses and putting food on the table, and from living out of my car to living in a comfortable house. I am not a multi-millionaire yet, I drive a Honda Civic (and I’m extremely proud of it), and like many of you, I am still on my journey, but I am currently living the life I want to lead and doing what I want to do. YouTube is a potential tool that can put you on this path if you stay persistent and learn to get around any misgivings you have about putting yourself out there.”

Why do YOU do what YOU do? How do you deliver your passion into a business? Share them with me in the comments below!

Tribe Meetups

Join us for our monthly Book Writer’s Hangout on Friday at 7pm BST.  If you’d like to write a book, are in the process of writing a book, or have already published your book and now wish to explore marketing opportunities, this event is for YOU!As the self-proclaimed “charming, easy-going and tolerant city” do we really need another excuse to visit Amsterdam?!

Well, London Real Academy members now have new reason to go. The Tribe have planned a meetup there!See if there’s a Meetup scheduled in your city here, and if there isn’t let me know if you’d like to host one!

Until next week’s Tribe Talk, take care and get in touch with me @noorahnaker – I’d love to hear from you!

Speak soon,


P.S. this is me getting grilled in the hot seat by Brian after the last Focus Group at the studio!

DON’T Just “Be Yourself” – 3 Things I Learned From Oren Klaff

Oren Klaff is a force of nature, and so much of what he has to teach is about getting you to access that force too.

Like all our high performance guests Oren plays for big stakes and big money.

On a daily basis he’s in boardrooms and meetings asking companies for millions of dollars.

Like he said at the beginning of our last interview, he’s “doing the the Lord’s work”! Hahaha you have to love him.

Oren sees pitching investors like an old southern preacher sees winning back the souls of his congregation. It’s a spiritual mission!

The last interview Oren did with us was basically a how-to in the art of pitching.

As I’ll explain in a second, Oren is all about bringing value, making yourself so indispensable that people give you what you want.

If I had to choose, though, here would be the top takeaways I got from talking to Oren:

  1. You’re always pitching, no matter who you are.

  2. Ideas trump information.

  3. Don’t just “be yourself”!

  1. You’re always pitching!

I hear all too often people saying that they “don’t pitch”.

They think that just because they’re not VCs or investors running a new start-up, what Oren says doesn’t apply to them.

That misses the point.

Anytime you want to get something done, any time there’s something you want but you don’t have yet, you’re pitching.

Like Oren says, to do anything, you need resources, and you need to persuade someone to see things from your point of view.

That’s pitching.

Like Oren told me, pitching and selling are not the same.

Selling is the art of rapport. Pitching is the art of making yourself indispensable, becoming the source of value.

If that’s true, then damn it, even Shakespeare was pitching.

Artists, actors, musicians, chiefs of police, prime ministers – they’re all involved in that law of nature called “the pitch”.

To resist this fact is to miss out on a lot of wisdom.

So much of what Oren has to say can be applied in every-day situations, whether it’s family, your peer group at work or on the sports field.

  1. Ideas trump Information

This is where we get into the mechanics of the pitch.

For Oren the pitch is not about presenting information.

It’s about hitting a potential investor in the reptilian brain, inspiring them and presenting them with an offer they can’t refuse.

As Oren says, it’s about “bringing the thunder” and for that you don’t need information, you need ideas – creative, enticing and irresistible solutions that only YOU can bring to the table.

That’s what creating value is all about.

Oren talks a lot about “changing the lens” on how a potential client or investor sees their company.

They already know all the information. They already know the challenges they face, and how those challenges play out.

It’s your job to come in and switch it up, change the way they see the problem.

It’s not about facts and figures, it’s about perspective, and when you change the perspective, you dominate, you take command of the dialogue.

You’re no longer pleading, but you are effectively telling them that they are privileged to have you in the room, and they better seize the opportunity to work with you or miss out.

You can’t do that with a pie chart! You have to win hearts and minds.

  1. Don’t be yourself!

Oren was asked to speak at a Tony Robbins conference and one of the things he told the audience is “don’t be yourself”!

This is so counterintuitive, so challenging to everything we have been told by the self-help industry and the New Age gurus over the last couple of decades.

What he means is if you’re not upping your game, if you don’t know your pitch back to front, and if you don’t turn yourself into the THE go-to guy for whoever you are pitching, you might as well pack up and go home.

It’s like Sun Tzu says in the Art of War, the battle is won before the fighting.

If you want to get things done, you need to win people over to your way of thinking.

It’s an essential part of success in any field – providing leadership and being able to win consensus in crisis situations.

If the President of the United States wants to go to war, should he just “be himself”?!

If Ronda Rousey wants to win back her title, should she just tell herself, “you’re good enough” and hope for the best?

No! Bad idea.

You have to highlight your weaknesses and eliminate them.

You have to develop yourself, constantly evolve and be willing to face the hard facts about your own failures.

This is exactly what we are about here at London Real Academy, and that’s why I think Oren’s teaching is fundamental to anyone who wants to build success in whatever field they may be in.I could go on and on about what Oren Klaff has taught me!

Let me know in the comments below, some of the ways you think you can change up your pitch from being just a presentation to full on “bringing the thunder!”

I look forward to discussing this stuff with you and hearing about your A-class pitches!

Are you ready for Jihad?

Today’s #ThrowbackTuesday is the award winning writer, playwright and martial arts mentor Geoff Thompson.

Actually this is the second interview he did with Brian, and I have chosen it because it’s a favourite of London Realers, and it’s really a favourite of my own.

I think I was also drawn to it at this time.

This last week has been a traumatic week for Europe, and if you don’t mind me saying so, for myself.

Since the Paris attacks I have been filled with the most insidious rage, a rage so deep and heartfelt that I can’t put it into words.

The problem with this rage is that it is righteous, it believes itself to be right, and perhaps, in a very immediate way, it is.

But it was killing me. I could literally feel it burrowing into my body.

The rage was ultimately meaningless and had nowhere to go.

So I think I was drawn to Geoff Thompson.

If you don’t know him, he used to be a nightclub doorman, and has seen more violence, inflicted more violence, than most of us can imagine.

This guy has some real blood chilling stories about the fights he’s been in and the anger and bloodshed he’s caused others.Of course the big irony is that the man you see in this episode, is a soft-spoken, spiritual and beautiful soul, who now lives a life devoted to the service of others.

He’s like the old monks in Chinese stories, who reform themselves and go from town to town teaching those in need.

For Geoff, the key word seems to be Logos.

Like all words that have spiritual resonance, it’s not easy to pin down, but ultimately it means something like Essence, and Truth.

Geoff also talks a lot about Love, but he says it’s not sentimental. Again, it’s closer to what we understand as Truth.

How we get to Logos, or Truth, is the hard part, and it is about disconnecting from cognition, or the conditions set by the mind.

We have to reach deep within ourselves to our spiritual essence, and that requires one huge step that we normally spend most of lives trying to avoid: conquering our fears.

Fear is held in place by our perceptions.

Geoff uses the analogy of money. We all have very highly charged ideas about money, negative and positive.

But money doesn’t really exist as an actual object.

As Geoff says, money is just an energy generated by perceived value.

Our fears work the same way.

It’s our job then, according to Geoff, to confront ourselves, to look within and challenge our fears, before we can be liberated enough to know ourselves.

If we can’t know ourselves, we will never be masters of ourselves.Geoff talks about the Islamic concept of Jihad.

In truth, the notion has nothing to do with external holy war, but it’s about overcoming the self, and Geoff insists that all major religions say the same things.

It’s about living your life not as a victim of your mind, not living it in reactive states of fear and rage, but from a place of self-awareness and purpose – Logos.

There were times I was in tears watching this episode again.

The events of the last week and a half have brought out the nasty side of humanity, but they have also shown me personally just how much work I have still to do.

Geoff says that confusion and blame are the best hiding places.

This gave me a lot to think about.Another great piece of wisdom Geoff talks about is the shamanic practice of using trauma for good.

That’s really what his whole teaching is about.

We move into love, not by burying our heads in the sand and saying everything is jolly and okay, but by looking deeply into our suffering and creating something beautiful out of it.

This is one hundred per cent the psychology of a great writer.

The job of the communicator or artist, and Geoff is absolutely part of that tribe, is to harness the pain of existence through the alchemy of words, so we can do good in the world.

Once we have liberated ourselves from the cycle of reactive emotions and we’ve discovered our Logos, we must help others to do it.

That’s really the essence of Logos.

It’s not about being perfect, says Geoff. It’s about awareness, creating space between the action and the reaction, and allowing the spirit of Logos to work through us.

It struck me that this is precisely the same thing Peter Sage talks about in the transition from ‘To Me’ and ‘By Me’ to ‘Through Me’.

Geoff just calls this Logos, but both Peter and Geoff call it living with purpose, truth and love.

All the way through this episode, Geoff is quoting the great prophets – whether it’s Muhammad, Krishna, St. Teresa of Avila or the legendary swordsman Miyamoto Musashi.

Geoff is a working class man from the Midlands in England.

If you’re not from the UK it might be difficult to understand just how much work it takes to go from working in a factory to being an award-winning writer, in this culture.

To me, the most moving parts of Geoff’s story are when he talks about the resistance he got from his loved ones and friends and peers when he started to change his perceptions.

The phrase ‘don’t get above yourself’ is something I relate to completely, and I think most Brits will too, regardless of class.

There’s a fear of being seen as pretentious, of rocking the boat, of being a trouble-maker.

As Geoff says, the biggest barriers to discovering your Logos and living from that place of love and courage, are the perceptions you are immersed in both instinctively and culturally.

For a man of Geoff’s generation and background, who was sexually abused as a child, to go from all of that, to being an inspiration and a teacher to millions – it’s tempting to say it’s impossible.

The amount of cultural baggage Geoff has overcome can’t be overstated.

But like he says in the episode, a sense of truth kept guiding him and pushing him towards his destiny.

There’s so much knowledge here, so much wisdom to gain from listening to Geoff, but it’s not just about cool ideas and deep, spiritual stories.

Geoff heals you as he talks, and I say that in all seriousness.

If he can come through hell and be the composed, self-mastered and authentic man he is, then you realise that you have no excuses.

Geoff says that if we are feeling anger and rage at politicians, bankers or fundamentalists, then it’s because we have the residue of those types of characteristics within ourselves.

And he’s right. As hard as it is to hear, the man is spot on.

We have a right to feel traumatised when we are done wrong.

Our duty however, is to use that that energy of trauma to raise the frequency, not get dragged into loops of destructive emotions.

After watching this episode I am off to do some yoga and take a good hard look at myself.I’d like to know if you could give examples where you used the energy of trauma to heal yourself and others.

It could be writing a song about the experiences, or a book, or filming a vlog.

What are the ways you harness negative emotions to expand your awareness and bring you closer to Logos?

Leave your comments below, and enjoy an inspiring and life-changing interview with Geoff Thompson.

Chase Jarvis, Imogen Heap and Marianne Williamson – Another Packed Week at London Real

We’ve packed so much into this week, and it’s been an incredible ride! As we head into the Christmas season, it feels like we are more busy than ever here at London Real. I love it!

Here’s the links to everything that happened this week:

  • An inspiring Full Episode with photographer and educator Chase Jarvis
  • Chase Jarvis’ game-changing Success Secrets
  • This week’s #ThrowbackTuesday looking back at that fateful first interview with Dan Pena
  • A fascinating Live Show with musician Imogen Heap
  • An amazing #RealTALK where I answered your questions LIVE
  • Noorah’s Tribe Talk including an INSPIRING interview with an Academy member who entered a bikini competition!
  • A truly POWERFUL Live Show with author Marianne Williamson
  • And another awesome Focus Group with some wonderful Academy members here in the studio:

It’s so great to see this Academy growing, and to see each member use the accountability of a strong peer group to take action on their dreams. If you’re a member who is still looking for an accountability buddy, take a minute to fill out this short form and Noorah will pair you up with someone ASAP!

Can you see yourself in a bikini?

London Real is a community of people determined to reach their full potential. Here at the Academy, members are always learning new ways to perform at the top of their game.

All of our guests are high performance, but they each have something unique to teach us about what success really means.

Successful people, like Jamie AldertonElliott HulseSteve MaxwellJoe De SenaBen GreenfieldPeter Sage and Dan Peña, are always positive, high energy individuals.

Each one has their own routine, but most share some basic wisdom on how to shift your mindset towards success. These fundamentals include:

  • Quality sleep
  • A morning routine
  • Healthy eating
  • Exercise
  • Meditation
  • Affirmations
  • Gratitude

Academy member and Body Transformation Coach, Ru Wikmann has been providing us with updates of his performance and fitness journey.

For the last 10 weeks, Ru started preparations for the Pro Fitness Model competition at The WBFF in London, which saw him compete for the title alongside Fitness Entrepreneur and Body Transformation Coach, Jamie Alderton.The first challenge when you join London Real is to TAKE ACTION on your goals.  If you find it difficult to get started you can always refer back to the awesome webinar Brian did on How To Start Something.

This is exactly what Academy member Brenda Ramirez did 7 months ago when she set her SMART goal to compete in the Bikini Championships.

You’ll see the photo Brenda took before she joined the Academy and one of her at the contest on Saturday! That’s Brenda in the middle!Brenda’s SMART goal was also motivated by what Peter Sage said about why goals with affirmations add extra equal POWER to your performance. This is Peter in his own words in the Academy’s own Private Facebook Group:Brenda’s preparation, from start to show day, was tough and demanding. In this interview interview Brenda shows how she used FEAR to reach her goal.

For Brenda, being held accountable in a culture that creates high performance helped Brenda achieve her goal. This is a great example of what happens when we test our limits and build discipline, all the while learning a lot about our bodies and our strengths.

Featured Member Brenda Ramirez

What was your goal?

“My main goal was to compete in a Bikini Competition. The competition is a bodybuilding competition open to men and women. I competed in the Bikini Division. This division has a more “feminine  fit,” look. I walk on stage and show a front and back pose in a bikini and get judged on my physique and get ranked with other women. In the first How To Start Something Webinar, Brian asked us to set a goal. This is a goal I had had for myself for quite a number of years, but was always fearful to work towards it. With Brian’s encouragement and the influence of Peter Sage, Dan Pena, Ido Portal, Elliot Hulse, Dorian Yates, and Chris Eubank I knew I could do it.”

Why did you want to compete in this contest?

“I was motivated to enter the contest because I had never been able to cultivate a physique like a bikini competitor. I was always into endurance sports and did well, so this was a new challenge and a new direction. From the contest, I wanted to get into the best shape of my life and to be able to die with one less regret.”

How did you use FEAR to reach your goal?

“’Yesterday’s dreams are today’s realities’. The main force that drove me was the desire to become a better version of myself. I wrote down the same goal on a daily, weekly, and monthly basis that I would walk on stage, compete, and look the best I have in my life. Besides the mindset, Brian kept me accountable by mentioning that I would be competing all over YouTube! At times when I wanted to quit, I kept thinking I had to stay true to my word. The community accountability also kept me going.”

What was your biggest sacrifice?

“The biggest sacrifice I made was that I lost some “friends.” There were some people that encouraged me to cheat on my meal plan or not to compete at all. I decided it would be best to walk away from those people. For many weeks, my life was work, train, meal preparation, train, family/pet responsibilities, train, and sleep. I wasn’t able to go salsa dancing or go out on dates, but I didn’t want to be there. I wanted to work on me and see my goal through. This was my balance.”

Tell us about your nutrition and fitness plan

“With the help of Candi in the Academy, I had a meal plan with variety and it was 100% plant based. Before that I was winging it or would substitute fake vegan meat in meal plans that called for animal proteins. I ate a ton of whole foods and was always happy that I could eat veggies with every meal. I ate/drank spinach with every meal. I was happy because I didn’t feel like I was starving myself since I could still eat a good sum of vegetables. I lifted about 4-7 times a week.  In addition I also cycled, swam,  sprinted, did kickboxing/boxing, ran, and did hot yoga. I had an overall plan of what body parts I wanted to work out in the gym and how many times I wanted to do cardio for the day/week. I had various coaches, some which really helped and some, which did not. In the end, I listened to my body and just acted. Taking any action was better than taking no action- “analysis paralysis.”

Which top 3 London Real guests and interviews inspire you?

  1. Dan Peña
  2. Peter Sage
  3. Anita Moorjani

“Dan Peña and Peter Sage always inspire me to do more. They have walked the walk. Anita Moorjani reminds me to love myself, life, and to enjoy every minute of it.”

What has been the biggest lesson for you in this contest?

“I know how to sculpt the body I want. Now it is not hard. What is hard is the mindset. Losing all the negative self talk and self doubt is vital. The biggest lesson I learned is like Dan Peña says, “yesterday’s dreams are today’s realities,” and that “you get what you focus on.” I would go on gratitude walks like Mimi Ikonn spoke of. It felt good to know that what I “desire will come about if I dream it, believe it, and work towards it”.  Without the guidance of these people, the support of the Academy members, and the push from Brian, I wouldn’t have achieved this.”

What are your goals for the next 6 months?

“My next goal is to go to Dan Peña’s seminar and have him as my mentor. I admire Dan for all he has done and think that he is living proof of living to one’s fullest potential. When he says that we can do it too, I believe him. I would like to eventually get into the healthcare industry, mainly because I think the food industry has been changing in the direction that is overall better for the human population, the environment, and animals (to me food and healthcare are related). Dan offers advice to people that don’t have anything now. So, I thought I’d start there and would really like to meet Dan too since he was also one of the reasons I ran the 50 mile ultra marathon at the start of the year. Even though I haven’t spoken to him directly, he makes you do things you don’t want to do, or are afraid to do.”

Brenda’s commitment and success-mindset meant she finished in 7th place in the Novice Bikini Division and 8th place in the Open Bikini Division!

Do YOU want to start a fitness goal or do you need help to stay committed to your current fitness goals?

As Brenda said, accountability is KEY, so if you are still waiting for an accountability buddy, request one here and we’ll match you with the right person.

Tribe Meetups

There’s a monthly meetup in Toronto. The next one is on Sunday at 10.30am. If you’re in the area, there’s still time to make it so don’t miss it Leave your RSVP here!Also, there’s a Tribe Run in London this weekend, and you can find more details here.There’s also the second Book Writers Hangout happening so if you are a budding author click here to sign up for a place!

See if there’s a Meetup scheduled in your city here, and if there isn’t let me know if you’d like to host one!

Until next week’s Tribe Talk, take care and get in touch with me @noorahnaker it would be lovely to hear from you!

Speak soon,


P.S. Here’s a photo of me and the Tribe at a recent Focus Group. I hope to see you at the next one! If you haven’t attended one yet, book your place for our last one of the year!

Real Change, No Gimmicks – 3 Things I Learned From Jamie Alderton

Here at London Real we have so much love for former guest and body transformation coach, and London Real Academy Member, Jamie Alderton

One thing I really like about Jamie is this quiet confidence he has.

He’s not trying to prove himself. He’s done the work, he’s been around the block and he knows what gets results and what doesn’t.

In that sense he’s not selling anything. Jamie is fundamentally an educator, and he wants to make people’s lives better.

Here are just some of the top takeaways I got from my discussion with Jamie:

  1. Consistency is King

  2. Responsibility matters

  3. Lasting change trumps the quick fix

1. Consistency is King

Jamie comes from a military background, so the importance of routine and taking action are central to how he approaches his work.

In an industry so saturated with mixed messages, the truth is basically not that sexy. What gets results is setting goals, building a routine and sticking to it all the way.

Most of us will do anything not to face that fact.

But as Jamie tells me in the interview, repetition and sticking to the plan is ultimately what sets apart winners from losers.

2. Responsibility matters

Jamie tells a story of how he was dropping weight before a modelling competition, and he was in a busy shop getting grouchy and agitated with the crowds.

He was just about to have a go at the attendant when the young man recognises him!

Jamie realised how close he was to failing in his responsibilities as a public figure. He says that now he always imagines how he is behaving from the outside.

If you were an onlooker, would you be happy with the way you are behaving right now?

We have a responsibility to those around us, especially if we are showing leadership, to always be on our A-game, attend to the details and show dignity in everything we do.

Jamie is a perfect example of someone who does that.

3. Lasting change, not quick fixes

Jamie is most passionate when he talks about the psychology of nutrition and fitness.

He has no time for people who just want to get a beach body, or who want to set false goals like benching this or that, or getting some stupidly low body fat percentage.

Jamie says he only works with people who have life-long goals, who want to make deep and lasting changes.

The reason, he says, is because short-term goals usually end up driving us backwards because we lose faith when they don’t work.

Jamie’s all about getting the job done, and when it comes to health, the job never ends. It’s about making a commitment to yourself to change your lifestyle, not your image.Like all successful people, Jamie walks his talk. That’s what makes him a great teacher.

So much of what Jamie talked about in our discussion can be applied in all areas of life not just fitness.

He’s all about the mindset, the psychology, and again, it’s that high performance military attitude that he’s been able to harness and apply to his work.

There’s big love at London Real for Jamie, so let me know in the comments below what YOUR takeaway from this episode was, and how you have managed to apply it to your life on a daily basis.

How To Get The Money: Meeting Dan Pena

It’s James here again!

I’m bringing you this week’s #ThrowbackTuesday, and it is none other than the 50 Billion Dollar Man himself Dan Pena.

This is one of those moments where the “he needs no introduction cliche” really does apply. But I’ll introduce him anyway!

Dan Pena is a millionaire success coach and mentor to some of the biggest leaders in the world.

He lives like an old Scots Laird up in Guthrie Castle in Perthshire, Scotland.

Every quarter Dan holds the Quantum Leap Advantage Seminar, where elite mentees gather to have their behinds roundly kicked into shape so that they can take their careers to the next level.

The first interview Brian ever did with Pena is now the stuff of London Real legend.Brian’s suspicion of Pena’s aggressive mentorship style is evident from the start!

But looking back you can see the respect and, dare I say it, the affection between them.

It’s impossible to distil Dan Pena’s message into New Age sound bites.

However, as Dan says in the interview, you can capture a lot of it in the phrase – “Just F**king Do It.”

Dan’s mission is to dig deep inside of his mentees and unleash the dormant potential.

High Performance for Dan is not something superhuman, but actually something human beings are built for.

I think it’s this that makes him such a popular guest to this day.

I have had the fortune to be able to sit in on a few Focus Group meetings now at London Real, and Dan’s name is one that comes up again and again.

Dan has said it himself, but people want leadership.There’s something very human about that nagging feeling that we are capable of more.

I think people love Dan because he affirms that suspicion, he allows you to believe not only that you are capable of more, but that you have a DUTY to live at your highest frequency.

A lot of people focus on the non-PC aspect of Dan’s teaching.

As Brian says at the end of this classic interview, people are either going to love him or hate him.

I think people get too caught up in that, though.

What’s refreshing about Dan’s approach is that it is the complete opposite of what our culture tells us is good.

We are so used to assuming that it’s somehow virtuous to play it safe, to be “balanced”, to choose our words carefully, and weigh up the the pros and cons before acting.

But it’s because we’ve made inaction, fear and over-cautiousness so virtuous, that most of us never pursue our dreams.

We still believe, somewhere inside of us, that to dump it all and go all in, is somehow full-hardy, reckless and dangerous.

On top of that, this cultural programming convinces us that the shame of failure is worse than the shame of never taking the risk.

If I had to name my biggest takeaway from Dan Pena, (and it’s such a big part of this episode) it would be the concept of the “emotional bank account”.We have two bank accounts, according to Dan. One financial, and the other emotional.

Dan’s a sharply dressed, quick-talking alpha male from the Texas boardrooms of the oil industry.

He’s got a solid, all American military background, and there’s nothing fluffy about him.

But it was really a bit of a shock to hear this tough guy, Hemingway-type talk about how the emotional bank account is more important than the financial.

His point is that you can’t achieve your fullest potential if you suffer from lack of self-esteem.

You have to be able to see in your mind’s eye, all that you are capable of.

It’s one of the biggest ironies about Dan that he both loves to beat up his mentees and insult them, but also that he dares to have bigger dreams for them than they have for themselves.

I think this is the REAL reason people are put off by Dan.

And it’s proof that all the PC nonsense about “being nice” is actually a major handicap in our culture.

I guess what I am trying to get at is that Dan has really revolutionised for me the meaning of the phrase ‘love yourself.’

To be honest, for a long time, I wasn’t able to get my head round what that’s supposed to mean.

Maybe something about it seemed too easy, like letting yourself off the hook.

Maybe I just drew a blank because the culture we live in is always telling you to hate yourself in one way or another.

We’re so bombarded by consumerism, by religion and social expectations, and these all come in the guise of being our allies.

But as Terence Mckenna said, culture is not our friend.

The nicer the cultural messaging, the more you can be sure you are being sold something, the more you’re being ‘trick-f****d’, as Dan would say.

Dan’s not like that. That aggression is exactly what means we can trust him.

He doesn’t have to be our friend and cosy up to us. In fact, the more does that, the less effective his teachings will be.

This was the revelation for me. That loving myself is not about indulging myself, or letting myself off the hook. And neither is it about being hard on myself.

Loving yourself means having the biggest possible vision for yourself, and making sure that every day you are taking steps to realise that vision.

Staying stuck in our comfort zones, and talking ourselves back into inaction are clear signs that we don’t love ourselves.

Personally, I am not sure that I want to be this multi-billionaire.

However, that classic line from this Episode is forever etched on my brain:

If you want to send your kids to a good school, or look after your dying mother, you need money. NOT ZEN.

It gives me a lot of personal pause for thought, when I think about all my grandstanding and moralising about how it’s “not all about the money”.

Perhaps what a lot of us don’t get right away, is how much of a broad appeal Dan actually has.

I mean, the guy’s the perfect picture of the Trumpian Capitalist, the dog-eat-dog, ass-kicking corporate tyrant.

At the same time, Dan gives off a super-charged, high-frequency energy.

I think people love him for something more than his comedy one-liners and his bravado.

What makes artists and hippies love Dan as much as entrepreneurs and investors, is his primal, unforgiving LIFE FORCE.

Intuitively, we all know that no matter if you want to be the next Shakespeare or Warren Buffett, you have to have the guts, the grit and the f**k-you attitude to get things done.

And Dan embodies that, and he lives and breathes it. He leads by example.Another take away from this episode – and this ties in with the whole vision thing – is behaving successfully before you are actually successful.

This is the trick isn’t it? I suspect this might even be the ultimate secret of all successful people.

You no doubt remember the “smell the leather” segment, where Dan tells Brian about how he used to go to car dealerships and sit in Rolls Royces and breathe in their scent.

This is more than just a gimmick. It’s not just about tricking your subconscious.

The whole thing is a symbol for how success ACTUALLY works.

Ultimately, successful people don’t wait around for permission to take the next step.

They don’t wait for validation, or the bank manager’s signature.

They validate their dreams, and they demonstrate how much they love themselves, by never taking no for an answer.

This is something that really needs to be chewed on.

It’s one thing to understand it intellectually, but it’s another thing to let it really seep into your bones, to really feel the significance of it.

But let’s get back to the loving yourself thing for a minute.

Loving yourself means being willing to take risks, being willing to grow, to be tested, to fail and to get hurt.

People who love themselves don’t act from an absence of fear, but they act from a sense of vision, the belief that they can come through the trial, that the trial itself is worth it.

It reminds of what Brian said in his vlog about 9/11, about how all the hardship and struggle he’s been through has actually proved to him he can survive, that he can take the hits and stay standing.

That’s a man who loves himself.

I think is what Dan means when he talks about passion.

Passion is what happens to you when you allow your vision to be your purpose.

It doesn’t mean things just start happening for you.

It’s got nothing to do with the New Age BS about the net catching you when you jump.

Passion is the energy that allows you to be the master of your own destiny.

Here’s the real lesson for me, and it’s only just hit me:

You can’t love yourself standing still.

The only way you can love yourself is to know what you are made of, to always be pushing at the boundaries of your abilities, to be constantly expanding your dreams of what is possible.

That’s evolution. That’s what it means to be human.

If you are sitting there still fumbling over the question of what “Be All You Can Be” means for you, you’re not going to find out the answer by just thinking about it.

Because the truth of the matter is, “all we can be”, is always changing.

Once we get to one peak, there’s always another one to move on to.

Dan Pena’s teaching really has nothing to do with being a hyper-capitalist, or a competitive alpha male.

It’s about always becoming more. Evolving, growing, developing.A lot of people probably think Dan is just some macho egoist.

They think that’s why he has all those dead animals on his wall, and why he still goes bungee jumping at 70 years old!

But what Dan has taught me personally is that the ego is okay, when it is focused on becoming the best version of yourself.

The only way you can be a good friend, a good brother or a good lover is if you live your life on the edge of what’s possible.

That’s what Dan Pena means to me, and I think that’s exactly what London Real Academy is all about.

There’s no final answer.

If you don’t know what your passion is, if you don’t know what the “best you” is supposed to look like, then you are living out of fear.

None of us knows absolutely, because the answer is always changing.

We’re humans, and humans must evolve first and ask questions later.

To love yourself is to test yourself.

And I can think of no better place to start testing yourself than listening to the passion and the wisdom of Dan Pena.

Let me know what you took away from this episode.

Everyone connects differently with each guest so please do leave a comment.

Thanks for reading!

Supple Leopards and American Anarchists

It’s been such a great week here at London Real, so amazing to see Academy members embracing accountability and taking action on their dreams!

Leave a comment below and let me know which post was your favourite this week.

We’re cooking up some more game-changing content, events and broadcasts for you next week, so make sure you stay tuned.

Meanwhile, here are the links to the amazing things that happened on London Real this week.

  • An enlightening and provocative Full Episode with activist and anarchist David Graeber
  • David Graeber’s fascinating Success Secrets
  • Our #ThrowbackTuesday revisiting the Episode with the amazing crossfitter Kelly Starrett
  • A super-productive #RealTALK with an AWESOME Q&A session between me and London Realers.
  • My blog on three of the lessons I learned from James Alutcher
  • The launch of the trailer for next week’s Episode featuring photographer Chase Jarvis
  • Noorah’s #TribeTalk with an interview featuring Academy member who used Oren Klaff’s pitch technique
  • A fantastic Live Show with sound and communications expert Julian Treasure


That’s a wrap folks, and what a week it’s been!

Academy Member Archie Ology Describes The Perfect Pitch – Tribe Talk #14

The Academy is filled with members who know what they want to do and focus on their goals relentlessly. Each member of the tribe is driven enough to build themselves, change direction, become creative thinkers and focus on their values.

London Real guests encourage creativity through inspiring us with their own success and getting us to FEEL the success .

The message is always consistent: successful people start before they feel ready. The vision of the Academy is really embodied by this idea of taking action and starting now. The question is not whether we are capable of succeeding, rather it is how MUCH do we want to succeed?

This week, the theme of the Tribe Talk is really underpinned by the actions of Academy Member Archie Ology. If you look at the post Archie wrote in the Private London Real Academy Facebook Group, you’ll see a big number of Academy members commenting on his pitch and pitching methods, including Peter Sage!
These are the principles Archie applied to his business pitch:

  • High status trumps low status
  • Be the prize
  • Focus on your pitch, not on the outcome
  • Tell a story (information has no convincing value)
  • You will fail at many pitches, so see every pitch as an exercise to get better at it
  • Act as if it is impossible to fail (be indifferent)

This member interview shows how, through the application of what he learned from the Oren Klaff episode, Archie pitched a UX leadership role at ING Bank in The Netherlands. He also reveals how he marginally secured the role and why his delivery led him to being offered two other roles at ING.

Member Interview with Archie Ology

Tell us about yourself and what you do

My stage name is Archie Ology, but my mother calls me Q-rie. I am from The Hague in The Netherlands and I love history, innovation and art. I am a User eXperience Designer by profession, but I prefer the title eXperience Designer. I design experiences. I borrow from marketing, sales and design and combine them to build off the shelf experiences for small companies and brands. I have done so many things that I combine my knowledge and expertise to deliver a more holistic experience with a longer outlook to smaller companies. I’m a sort of UX Robin Hood. I steal from the large and give to the small.”

Where did you pitch and what did you want to gain?

“I pitched at a large bank in Amsterdam. They were looking for a UX Manager. I was approached by a recruiter. ING is the best bank for UX (but it is still a bank). I like corporate environments because I like smart people. People who have a well constructed opinion. You find those mostly in an environment like that. But I don’t want a 9-5 job. I have my own business, so I am not looking for a steady job at a bank. But I grab any opportunity to pitch. I love pitching. It keeps me on my toes.”

What is a pitch deck and is it essential to have one?

“A pitch deck is your guide through the pitch. Because pitching can be a nerve wracking experience for many, a pitch deck is useful because you don’t have to remember the next step and it provides buoyancy. You can hold on to it while it leads you through the pitch. There is a downside to it also: a pitch deck means it is a closed pitch. This makes it almost impossible to be creative during the pitch should the pitch demand it. So, I always have a second deck that allows me to be more open to the people asking the questions.”

How do you apply pitching to your non-business life?

“Order, I think. If I need to get things done I make a pitch deck for the day (or week). Also I apply information from permaculture to make the decks. In permaculture, which does not just apply to gardens and nature but also to life in general, there are 5 zones. Zone 1 is where your core activities lay. Things you cannot live without. Zone 5 you never touch. Zone 2 to 4 get attention relative to their position, but only when you are done with the previous zone. I sculpt my day in the same way. A pitch deck of what I need to do first and foremost. Usually the frogs, and they are zone 1. Helping other people is zone 1. Keeping my nest clean and healthy is zone 1.”

What did you learn from your pitch and in hindsight, would you have done anything differently?

“If I had wanted the job, I would not have gone out on a limb with my preparations. Like I say in my video, the best watched talks on TED are Ken Robinson and Simon Sinek. Both of them have no visual information on stage, just their story. I would have just practiced my verbal storytelling if I would have genuinely wanted the job. Nothing else. This answer begs the question whether or not this also applies to others. Why the pitch deck if it is better without visual information? That depends on the person. I like to present in front of crowds. It gives me energy. If you feel less sure about your storytelling skills or your posture or you worry about how you come across, then a pitch deck can help you feel more confident.”

What does success look like to you?

“Success to me is being able to buy whatever I want at the supermarket without having to worry about the price. Being free to travel to Turkey to write or to Spain to be with my friends or to London to hang with you guys or even to the airport all day on a weekday to meet Academy member Tone, and discuss crazy things with him. Sheer wealth.”

What advice would you give to Academy who are planning their first EVER pitch?

“Listen to Oren Klaff’s episode six times like I did and practice in front of the camera. Also see Ken Robinson and Simon Sinek and read what other people think about it. Why do others feel that they are so popular? Copy that. Don’t wing it, and keep it simple but complete. Don’t leave out anything that you think may be important for the people at the other end of the table. You sell yourself. And sometimes a person will just not have his or her day. Don’t let it deter you from what you believe is right. If you don’t know what is right then write a 50 page book on the subject you pitch for. Research it. You will know when you are done, I promise you.”

Find out more about how to pitch anything IN this video Archie made for you.In the video, Archie explains more in depth about the methods he applied in preparation and during his pitch, including advice on the amount of time we should spend preparing our pitch and his own model for pitching, based on London Real guests, including James Altucher.

Are you making your first EVER business pitch? Are YOU applying Oren Klaff’s STRONG method to pitch? Share it with me in the comments here!

Tribe Meetups

There’s a Tribe meetup in San Francisco at 7pm PST today! If you’re in the Bay Area, don’t miss it!

There’s also a monthly Meditation and coffee meetup in London at 10am – more details here!See if there’s a Meetup scheduled in your city here, and if there isn’t let me know if you’d like to host one!

Until next week’s Tribe Talk, take care and get in touch with me @noorahnaker I’d love to hear from you!

Speak soon,


P.S. Here’s a photo of me at a recent Focus Group – after every one some members get to sit in the chair and answer a couple of questions from the man himself!

I hope to see you at the next one! If you haven’t attended one yet, book your place here for the next one on November 20th!