Dan Pena, James Haskell, Ido Portal, Chris Hadfield and Liv Boeree

A fantastic week as we come to the end of the first month of January. This is a critical time for goals and creating change and I have to say I am super impressed with the commitment of all you London Realers!

Here are some links to all that’s been happening this week:

So much happening right now, lots of great feedback from you guys so thank you for that. Keep up the good work!

Stop Seeking Approval: A 20 Year Old Prepares For World Domination

Have you ever imagined yourself achieving something that doesn’t require the permission or approval of other people for you to achieve?

All of us here in the community are at varying stages of our journey, but I am sure that at some point in time, we have all dreamed of doing something completely new.

Many of us who are clear about the goals we have set, and those of us who are still setting our goals, have rejected the mindset of people telling us that we aren’t playing by the “rules.”

When Academy member Tori West posted her video introduction to the community, I was quickly drawn to her profile on the Academy. Tori’s profile made me think about a few things, including her age, mindset, and her struggle to commit to a university degree, which was an expectation that has been put on her. Here is Tori’s video again in case you missed it.You’ll see from her video introduction that one of the main reasons Tori joined the Academy was to match the level of ambition and drive she has with more focus, direction and guidance that is needed for her reach her goals and long-term vision.

In my Tribe Talk this week, I spoke to Tori about how her ambition and drive has come about at such an early age. As Tori shows, when you think outside of the schooled mindset and think big, you will naturally invite bigger ideas, bigger plans and bigger success into your life. I hope that this interview will remind you to think big, freely and also spontaneously.

Member Interview with Tori West

Tell us about yourself

“Well my name is Tori, I am 20 years old and from Townsville Queensland Australia. I am the oldest of 6 children. I’m a Christian, heptathlete (that’s 7 track & field events over 2 days – 100mH, High Jump, Shot Put, 200m, Javelin, Long Jump, 800m), Barista, Graphic & Web Designe, entrepreneur, bookkeeper and spray paint artist.”

“That’s a long list! Writing it, I realised I label myself based on what I do. Who I am though, is something I don’t think I can express in words. At the moment I work in a café 2-3 days a week (cracking out some nice latte art) and one day bookkeeping for a not-for-profit organisation. I also do freelance graphic and web design work, but I haven’t set the right goals to make this a sole source of income. I am self-taught and struggled with the confidence to say “yep, I can do this for a living”. 2016 will be a year this will change. I am also working towards setting up an international luxury tea brand. In my overseas travels I stumbled upon a tea harvested from 800-1000 year old WILD tea trees and processed as Puerh Tea. As well as this, the tea leaves contain collagen as Hydroxyproline a key anti-ageing product, which is un heard of in plants.”

This is a compressed Puerh tea cake.

“To give you an idea how amazing this tea is, the tea master is 80 years old, his hands look like a young man’s hands and his hair is jet black. One of the women from the village is 40 years old, when I met her I thought we were the same age. I will share pictures when I get a chance.”

This is one of the villagers that harvests the tea trees.

“The potential value of this tea is immense. The challenge is I have no such experience in this field and hit points where I have no idea what the next step is. At the moment I am working on developing the brand, so that consumers will associate it as a desirable, high value, luxury item. Using my design experience I am working on – packaging, logo, business cards, marketing material and the website. Only 5,000 people are able to have yearly access to the tea, so I am also putting in a great deal of research to pin point the right markets that will pay the right price for access to the tea. I started a metallic tattoo business, but quickly lost momentum after I got the product into Australia. I created it initially as a way to generate a secondary income, but didn’t sell out the supply due to self-doubt and lack of commitment. Just in the past week I have got someone else involved, and I am painting the vision of the business to them so that they might take on the role I was going to. I just don’t have the time or energy to commit fully to make this venture successful at the moment. I am waiting to see how all this goes.”

What purpose or vision have you defined for yourself?
“To be loved and to love. There is a book that writes, ‘what good is a man that gain great wealth, walks in glory yet has not loved?’ I have many goals and dreams but there is no point in it all really if I don’t walk in love. So the goals come secondary to this.”
How do you set your goals?
“To be honest this is something I have failed in, the Academy is helping me improve in this. I dream but don’t set attainable goals to reach that dream. I think that is due to the way I was brought up around a religious “never good enough” dogma that was instilled in me as a youngling. I could go on for ages with excuses as to why I haven’t been planning and setting goals effectively. But that doesn’t matter, I have learnt now how to make SMART goals through the ‘How to set, track and achieve goals’ video, so I have no excuse.”
What would be your ultimate achievement?
“I don’t think I can define that right now. Everything that I have achieved to this point, the feeling it evoked, was only temporary. In my heart I know there is always more to do, achieve and gain. For instance becoming national champion for javelin when I was 17. I was stoked to win but I knew there was much more to do. In my head I thought, this is just a piece of cheap medal, a single moment, there are many people achieved this exact thing. Maybe the ultimate future achievement would be to do something no one has ever done before. Not for my own glory, but to push the boundaries that we accept as humans. I want people to believe that absolutely anything is possible. I think planting seeds that lead to people changing their minds is that greatest thing ever. I find myself on a journey believing that and it has changed my life wholly.”

Can you describe how going to university was expected of you?

“I dropped out of university 3 times out of 3 different degrees – Bachelor Business, Bachelor of Entrepreneurship and Innovation and Bachelor of Science. I hated the system and the way it worked. I did really well in high school, graduated in the top 7.5% of my state, and wanted to study Medicine initially. I didn’t get in, I flunked out in the interview because I didn’t prepare and didn’t know why I wanted to study medicine. I believed getting good grades was a good enough reason to apply. Eventually I enrolled in Science majoring in Physics, but I quickly lost interest. I didn’t like studying subjects that didn’t connect with passion and I certainly didn’t know what I was passionate about at that time. It got to the point where I was really annoyed with the processes and pathways universities develop that will lead to your “ideal” career. It seemed like it was the only answer to realise and achieve my ideal self… So I thought. When I realised universities also operate like a business I veered from it completely. I saw university as a security blanket for a lot of people my age, it’s something you can start small talk with “oh I study this so I am doing something with my life” or “I don’t know what to do with my life, university is an answer.” Its not an answer, its just a doorway to something. It’s never the answer. I don’t think you should do it until you understand what it is you want to do, and is university going to be a pathway to get you there.”
Being just 20 years old, do you feel your mindset is different to the people around you?
“Yes, and I have struggled with this. I have felt the need to conform to what people around me are focused on. It’s human nature to feel accepted, like you belong in the pack. I think differently and I do actually get recognition for it, heck I got offered a place in my city’s business Emerging Leaders Program (which I was shocked at I wouldn’t say I would bring in the $$ at this point to be considered). I have been asked to speak in front of youth church meetings, people ask me for advice in business (again faking it till I make it) and I get a lot of favour in circles of people I exist within. Despite all this, I do think everyone feels like they have a different mindset than the people around them. That’s why we get insecure. But if we can get secure in our differentiation between those around us, we will find a strength we never knew. I am at that point.”
What got you started as an athlete?
“My Dad, he has and always will be my greatest supporter. Athletics was the first sport I was ever exposed to. At 3 years old I lived on the same street as the track, one day Dad and I went down for a walk and I saw some girls running without a uniform, and I said “Dad I can run too, those girls don’t have a uniform like me”. So the next week Dad signed me up and I have been doing it ever since. I was a natural at most events and was always winning. I cried my eyes out the first time I lost a race at 8 years old, I said I hurt my foot. It was a lie. Eventually when I was old enough to make representative teams I excelled in high jump. Dad taught me how to jump on the backyard trampoline over brooms and tent poles. At 12 I was jumping 1.63m. When I turned 15 I was scouted out by my current coach Gary. He has trained Olympic athletes and saw potential straight in me straight away. Within a year of training with Gary I became national champion in javelin. I went from being naturally just good, to a champion. 2012 was the high point in my athletics journey to this point. After graduating high school, I went through a bad phase, I didn’t know what I wanted in life, I missed out on opportunities such as representing my country at World Junior Championships because I ran away from home. I didn’t grow up in the greatest of circumstances and was desperate for an escape. Throughout high school, I could escape through over achieving, once high school finished, I didn’t know where to focus my energy and became consumed with self-pity because of my situation. The desperation led to bad decisions and trusting the wrong people. In the lows though, I grew and I wouldn’t be where I am now if not for it.”
What personal achievement do you want to fulfil next?
“I want to be the Australian national champion for the heptathlon and qualify for the World Championships 2017. Due to a foot injury (partial rupture of the plantar fascia) I am unable to compete this year. Despite this occurring, I don’t see it as a setback, its actually a good thing. Considering I want to compete at the World Championships, Olympics and commonwealth games, the next 4-7 years will be really busy. It might be the only 3 month break I have for a long time.”
What was the best advice you were ever given?
“Work from a place of rest.”
Do you have any questions for the community?
“If I ever visit London, can you hook me up with a place to stay? I heard Germany is the biggest importer and exporter of Tea in the world. So I might be heading Europe way this year.”
The next steps for Tori are to learn how to bring her product to the market, to learn to pitch successfully and to understand the concepts of how to manage her money more effectively. If you can help, support, advise or guide Tori, please leave a comment below this post or message her here.

Tribe Meetups

Join us for:

See if there’s a Meetup scheduled in your city here, and if there isn’t let me know what Meetup you’d like to see and if you’d like to host one!

Until next week’s Tribe Talk, have a great week, and if you’d like to get in touch with me, message me @noorahnaker – I’d love to hear from you!

Speak soon,


What Daniel Priestley Taught Me: How To Make Your Business Oversubscribed

Daniel Priestley embodies what it means to be an entrepreneur in today’s world. He’s completely unpretentious, completely congruent and passionate about empowering others.

It’s almost like Daniel’s mission is to help create as many entrepreneurs as humanly possible, so that the world we live in becomes more creative, more vibrant and more driven by passion and ideas.

Quite honestly, that is what we want at London Real too. The future will be defined by people living their dream, harnessing their talents and solving problems with vision and inspiration.

Here are three of the lessons I learned talking to Daniel Priestley:

  1. Become A Key Person Of Influence
  2. Be “Oversubscribed”
  3. This Is The Age Of The Entrepreneur

1. Become A Key Person Of Influence

Daniel told me that he came across the concept of KPI by touring and speaking with highly successful people.

He was struck by the fact that rather than being the cleverest, most tech savvy people, or the ones with the best website of business card, these people were simply the ones who had positioned themselves the best within their field.

KPIs are not functional and they are not just part of the conversation, they are at the centre of it. The phone calls come to them, they don’t have to chase opportunities.

You might have heard of the five skills Daniel outlines in his book Key person Of Influence – Pitch, Publish, Product, Profile and Partnerships.

It’s about harnessing your personality and skills so that you are positioned as THE go-to person in your industry.2. Be “Oversubscribed”

In his amazing book Oversubscribed, Daniel gives the example of a club in Majorca where customers who buy a bottle of champagne are treated to a train of hot employees parading the bottle to their table, while the DJ gives a shout out and fireworks are lit throughout!

The idea is that it is more effective to celebrate your buyers, your existing clients, than it is to spend all your energy chasing new ones.

Another example in the book is the music festival Glastonbury, where you have to jump through hoops a year in advance to just sign up for tickets. Not only that, you have to buy them without knowing which bands are on the bill.

Making it difficult to get tickets means the festival retains its aura of exclusivity. As a result, Glastonbury consistently sells 120,000 tickets in a matter of minutes.

If you turn your clients into aspirational people – people others want to be like – buyers will flock to you. They’ll be queuing up, and demand will massively overtake supply.

This is far more effective than pushing the hard sales, offering deals or seducing new clients. The idea is to create an experience people are falling over themselves to be part of.

  1. This Is The Age Of The Entrepreneur

This is the age of the entrepreneur. The age of the employee is over.

In the first chapter of Daniel’s book Key Person Of Influence he says the world five years ago is no longer the world we live in now.

More and more we are living in a technological, digital age, based on ideas and creative solutions.

The upshot here is that old career models no longer work. It is just no longer true that the harder you work, the more you study the more successful you will be.

The essential commodities of our time are creativity and passion. Those who have these qualities are the opens who outlast the rest.

What i love about this is that it is not just a nice dream. It is the key factor in success. If we look at the game changers of our time – Steve Jobs, Sir Richard Branson, Elon Musk etc., what marks them out is their vision and their drive.

Being good at spreadsheets won’t cut it. Studying a masters will throw you off course.

You become successful by harnessing your unique qualities and skills, and building a business around what brings you joy and fulfilment.

If we don’t, then we are set for a future of frustration, corporate anonymity and squandered potential. When you are running a business, or trying to get anything important done, it is easy to lose sight of the power of a creative vision.

In Daniel’s method, inspiration, passion and fulfilment are not the by-products of hard work. They are the essential resources that power the engines of a modern economy and influence the culture.

Daniel’s message is powerful in so many ways, but above all it encourages us to do what we love, to live the life of our dreams, not just because it makes us feel good, but because that is the greatest thing you can do for others.

So much of what we are about here at London Real is influenced by this positive and life-affirming philosophy of business.

I want to know what talents, experiences and passions could be the foundation of your future business? If you could dream big, what unique gift of yours could make the world a better place and how?

Leave me a comment, and let’s get those ideas flowing!

Don’t Be Nice, Be Committed! Dan Pena At The Ritz

James here, with this week’s #ThrowbackTuesday.

I have already looked back at the second conversation Brian had with Dan Pena at Guthrie Castle in Scotland. Now it is time to return to the infamous Ritz seminar that Brian and Dan organised together in London. 

Here you get a Dan with more edge and less pleasantries. He starts right up the track, calls most of the room c*nts and proceeds to detail exactly why this is the case.

Brian’s introduction is worth watching over again. It’s funny, honest and raw. It is also a detailed and powerful account of what resistance looks like.

Brian talks about his first meeting with Dan, and what was going through his mind when he travelled up to Scotland for the Castle Seminar.

For Brian, the proof was in the results. The sharp difference between who he was when he went in, and who was when he came out, was evidence enough that Pena wasn’t screwing around.As you know, Dan doesn’t do political correctness. He insists that trying to be nice all the time has nothing to do with being moral, but everything to do with having low self-esteem.

I think this is an important lesson for my generation, and younger. We have learned to equate being good, with being nice.

For people like Dan, being good means being successful, acting with integrity, meaning what you say and following through on what you say you are going to do.

Being nice means you are looking for the shortcut. You want the gratification of respect, without the hard work it takes to earn it.

This is hard to swallow. Even now, as I write this, I can hear my mind scratching around my skull for excuses.

The truth is, it is easier to be nice. It takes real work and dignity to command respect, and you can’t do that worrying about offending others.

In the end, it is about leadership. We must stop waiting around for affirmation. Just F*cking Do it.On a related note, Dan goes pretty deep about the issue of Emotional Bank Accounts.

Not only is this more important than the Financial Bank Account, there is a real-world, causal relationship.

A strong Emotional Bank Account has a direct impact on the money you make. You can’t be successful without it.

So how do we take care of this account?

The truth of the matter is Dan doesn’t give a formula. It just isn’t that simple. Dan gives some pretty heavy examples of what a strong Emotional Bank Account looks like, and talks about the qualities a person has when they possess emotional wealth.

If you have ever suffered from low self-esteem or a negative self-image, Dan’s message here can be frustrating.

You are still waiting for the magic spell, the trick that will turn you from a “p*ssy” into one of the world’s influencers.

There isn’t one. The uncomfortable truth here is that you have to make a decision, you have to simply be prepared to fake it until you make it.

Dan describes the reaction of his former teacher when he was asked if Dan had changed since being at school.

The teacher says no he hadn’t, and the only thing that changed was the fact that Dan’s achievements “caught up with his big mouth”.

Nothing outside of you can make you a stronger person. Nothing can give you the hunger and the character to be successful. If something could, it wouldn’t be called SELF-esteem.What marks out successful people from unsuccessful people?

We know it isn’t talent!

At The Ritz, Dan talked about this a lot. It comes down to commitment.

For Dan the word commitment is almost a spiritual word, it is the foundation of everything he teaches. It is Dan Pena’s religion!

We must live every minute of every day like our lives depended on it. As if we had our “backs to the wall”.

Hardly any of us do that.

Why? Because we have been taught not to, we have been raised to hide our light under a bushel, not to stand out from the crowd.

Living life with commitment means going all the way, and that comes with a price. Being successful requires taking risks, gambling with life, facing our weaknesses and standing out.

I think it goes back to that “being nice” thing. It is easier to be a doormat, to create a wall of defences around ourselves, than it is to pull the trigger, make the damn cold call, and declare yourself honestly to the world.Successful people are successful because they break through these ego defences. And ego defences can be hard to punch our way past, because they often come in the guise of the moral highground or being “good”.

Does any of this resonate with you at all? Let me know guys, because this is just my take!

Wim Hof, Ido Portal, Mimi Ikonn, Nick Davies and Liv Boeree

Don’t know about you guys but I need more days in the week!

Here are some links to all the crazy stuff that’s been happening this week:

I’m loving the energy here on the Academy. Everyone’s upping their game! Have a great week!

Ido Portal Pre-Release: Our Moving Conversation On The Streets Of London

Every now and then I meet someone who changes my life forever.

Ido Portal is one of those people.

When I first met Ido in 2014 I encountered a man with a message, a man who was intent on communicating his views of movement to the world, and to do so without selling out.Ido is passionate, audacious, and relentless. Needless to say… I liked him immediately.

In 2015 Ido returned to London Real on our brand new set for another epic conversation.

But something was just not right.

Here I was speaking to a man who’s entire life is dedicated to Human Movement… but we were talking while sitting down.

So I decided we needed to have London Real’s very first “Moving Conversation”.

Two men walking the streets of London in an unedited, unscripted, and uncut conversation… anything goes… anything can happen.

A few weeks after this “Moving Conversation” Ido would go on to famously join UFC Champion Conor McGregor for his entire week of pre-fight training filled with broomsticks and animal walks.

The whole world was asking, “Who was this Movement guy?”

This would culminate with Ido being ringside in Las Vegas to watch Conor knock out Jose Adlo in 13 seconds and become the undisputed world champion.

This is our conversation… recorded on the streets of London, England on November 18, 2015.

To watch this early release you must be an Academy member.  This movie will premiere to the public on January 31st.

Go From Idea To Product In Six Months

How long do you let an idea sit on a piece of paper, whiteboard, or some kind of vision or dream board without actively engaging with it?

There have been some stimulating discussions in the community this week, about how to execute our ideas and how to turn them into a product, business or patent.

As the video introduction of Academy member Tori West shows, her great idea is to build an international and luxury tea brand, but she is now eager to dive into the details of how to give the idea some real utility. Here is her video.For me, the video addresses two key questions: What are you going to do? Why are you doing this?

As the SMART goal setting goes here in the Academy, when you want to build an initial strategy, you also have to focus on How are you going to do this?

The daily updates we are seeing from the Academy members, serve as a crucial reminder that the only way to take action is by taking the first step.

Take a look at Academy member Melissa Yap. Melissa shows how she allows her creativity to flow through the concept of community. Below is her post which tells us how her startup in the food and health industry is taking form.Having a community around you helps clarify how you can take action on an idea. Here is the full post and comments Melissa received from her post.

In my Tribe Talk interview this week, Aris Avanessian explains how he is transitioning from an engineer to entrepreneur and what it took to create his first ever startup in just six months.

I hope that this interview will highlight your need for action. As Aris reminds us, the faster we take action and execute our ideas, the quicker we will be at discovering the real challenges.

Member Interview with Aris Avanessian

Tell us about you

“I was born and raised in the suburbs of Chicago to Armenian parents. I have been living and working here for the past 5 years as a licensed Mechanical Engineer. People usually ask me what an HVAC engineer does and the simplest way I can think to put it is I design the systems in buildings that make them comfortable. Ever since I was young I had always wanted to be a businessman. Yes, I was general about it. I suppose I watched too much batman on television, but they were the ones with the power and money and it never seemed like they had any problems. So, I figured when I grow up I’ll start a business and get really rich and I can take care of everyone.  Now I understand that money isn’t going to solve all our problems but I do understand it can help simplify a lot of things and give you a lot more options. I can’t say I ever had a true passion as an engineer, but becoming an entrepreneur has ignited something inside me that I haven’t felt in a lot of years. Something that was suppressed for a while from all the emotional baggage of life building up on me. “

What is Elevate Nutrition?

“More and more people are concerned with what they are putting into their bodies and the health and fitness industry has really taken off. With that in mind, my goal was to create a nutrition store where not only can you find quality products but also receive knowledgeable advice. It took a total of roughly six months to take the idea from concept to reality and we are now currently open in Mount Prospect IL, in a sports facility.”

”The name of my startup is ‘Elevate Nutrition’. The purpose is to help people reach their goals, to essentially help elevate them to new levels through proper nutrition and supplementation. That is the idea behind the name. In the process, I have started to pay attention to what I am ingesting and how I can optimise my body’s performance, whether it be mentally or physically.”

This is Aris giving a speech at his big opening in December!How did you build a startup within six months?

“In short, with a lot of focus. I was still working my job while trying to figure things out and get things done, needless to say I did take a few sick and vacation days. I did use some “work time” to do research but I would give myself weekly goals and make sure I got certain things done. Really I had no idea where to start at first, so I just started calling some manufacturers and asking how I could get their products. Then I found out I needed an EIN or FEIN which stands for Federal Employment Identification Number also shortened to Employment Identification Number. You need this for tax purposes and just to operate as a business. I researched it and got one. Then I found out I needed a state re-sale number so I researched what that was and how to get one, so I did. I basically started at a point and would do what I thought was the right step and when I realised it wasn’t and I had missed something, I would re-evaluate and do what needed to be done next. Focusing on one thing at a time rather then trying to figure it out all at once was what helped me keep my focus and not get overwhelmed by all the details. My engineering skills have been invaluable just because of how I approach problems now and it’s different than most engineers, at least how I understand it, because in HVAC you don’t have to be precise all the time, there are a lot of rules of thumb and “preferences” when it comes to design so you need to make some assumptions and move on. Which is what I did when starting up. I know Dan Peña tells us not to waste our time with a business plan, but if you are entering an industry you know little to nothing about, a business plan is a good place to start only because it forces you to start researching and putting your numbers together so you can understand your model better. So you’re really doing it for yourself and not anyone else. So in short it’s always been something I wanted to do, and I found a growing industry that I have taken up a passion for so it just seemed like the right thing to do at the time. And I gotta say, if I had never discovered London Real and Dan Peña, I don’t think I would have done all this, especially all within 6 months!”

What 3 things help you focus?

  1. “Remind yourself of who or what keeps you accountable.”
  2. “Exercise, just the extra blood flow will help you think clearly.”
  3. “Having a clean work environment will help keep your mind clear.”

How did you make your idea happen?

  1. “Watch Dan Peña.”
  2. “Don’t worry too much about the details, just get things done. Don’t be afraid to make mistakes.”
  3. “Create a team of like minded individuals to either assist you or give you ideas. Doing anything alone is hard. If you have smart motivated people around you it will only aid you.”
  4. “Don’t be afraid of failure. Setbacks should not discourage you. I was over a month in on securing our first location and had put in a lot of time and work on it and had to call in a few favours only for us to not get the location. It was probably the biggest setback but I made myself get over it and move on and before I knew it another opportunity came through from a contact from my team members.”
  5. “Positive affirmations. Starting anything can be stressful and positive affirmations will not only help keep you positive but focused on succeeding on your ultimate goal. The difficult part is maintaining the same level of excitement you had during those first few days or weeks of your vision.”

Below is Aris and some of his team at his new business premiseWhat did you learn about money and investment?

“Do whatever it takes to get the money, whether that is taking out personal loans loading up credit cards, finding investors, just get it and make sure you have a plan of attack when you do. I know this doesn’t sound like good financial advice but if you are not trying to live a regular 9-5 life then you need to do whatever it takes. You will definitely be frowned upon doing such risky things but you won’t get far if you don’t take risks. I originally had a few personal loans lined up and building up my credit through the years allowed me to open up some credit cards with a fairly decent amount of credit. I also had my own cash saved up through the years. In addition to that I also had a number of people offer to invest with me just from talking to friends and acquaintances I knew. I didn’t even ask them and they could see how excited I was about the idea and wanted to give me money. So if you talk to enough people you will find a way.”

Where should we break the rules?

“You should break the rules when your gut tells you to.”

What goals have you set this year?

“My top two goals for 2016 are to have another location open and roll out our very own branded product line. My goal by August 2015 was to have my shop open by the end of the year, and I could tell a lot of people seemed skeptical at first when I would tell them, but I pushed through and made it a reality. For me, I always try to set goals that may seem just out of reach but still possible. It’s not as hard as some people may think to roll out your own product line, there are plenty of companies that we can work with. To start I would like to roll out a basic workout stack that includes a protein, pre and intra workout supplement. My vision is to make a trusted brand and while doing that either overtake or buy out my competition and grow it into a global brand. In doing so I can bring more awareness of health and nutrition forward.”

If someone is spending time thinking about starting something, what would you say?

“Figure out what the first step is and just do it. If you don’t know what the first step is, make your best guess and just do it.”

The next step for Aris is to bring about awareness of his opening and increase traffic. If you can help by sharing some strategic or marketing advice, please get in touch here.

Do you have any tips for managing new ideas through to completion? Let us know in the comments below this post!

Tribe Meetups

Join us for:

See if there’s a Meetup scheduled in your city here, and if there isn’t let me know what Meetup you’d like to see and if you’d like to host one!

Until next week’s Tribe Talk, have a great week, and if you’d like to get in touch with me, message me @noorahnaker – I’d love to hear from you!

Speak soon,


Where The Rubber Meets The Road: Marianne Williamson On True Spirituality

The interview with Marianne was far reaching. We talked about everything from Donald Trump to religious history.

There is so much to study and listen to over and over again in this discussion, but here are three of the key lessons I learned from this great teacher and spiritual thinker.

  1. Politics And Spirituality Go Hand In Hand
  2. Miracles Can Happen
  3. Desire Not Appetite

1. Politics And Spirituality Go Hand In Hand

Marianne embodies the very best of American values – freedom, compassion and equality, and it is a crying shame she missed out on entering Congress.

She uses the analogy of health to describe contemporary politics.

Medical science has evolved to incorporate integrative approaches to disease.

We now understand that taking the knife to the cancer is not the only option. Preventative medicine should also play a part in human health.

For Marianne, it’s the same with politics. We can’t just rely on military might to enforce peace on earth. Barging into Iraq to topple Saddam Hussein had long term effects we are still paying the price for.

If we are going to recover our moral integrity in the west, Marianne believes we must take an integrative approach, and by that she means a spiritual approach.

We need to deepen our awareness of what has gone wrong, understand our mistakes at the their roots – the level of consciousness.

Marianne calls this atonement – taking a “fearless moral inventory” and making changes that come from a shift in how we approach politics.

It’s about tackling problems at the spiritual and psychological core, not just on the superficial level of policy and debate.2. Miracles Can Happen

Until I talked with Marianne, the word “miracle” always held a biblical resonance. I associated it with some of the more unbelievable aspects of organised religion.

But Marianne is a student of A Course In Miracles – a book which uses the word in a very specific, pragmatic way.

For Marianne, miracles are simply shifts in consciousness from fear to love. It kind of reminds me of Peter Sage’s wisdom around reframing negativity.

Marianne dropped some powerful science on what she believes it means to say “we are all one.”

Our minds are connected because our thoughts come from the same creative energy, the same quantum field.

She says that enlightenment is simply the shift from body-identification, to spirit-identification.

Looked at this way, it is difficult to think of any situation that can’t be understood to be a miracle in some way, and as an opportunity for growth, forgiveness and love.

That shift Marianne talks about is, she claims, what was is really meant by the Christian concept of “turn the other cheek.”

Basically, take another look, change your fundamental perception of the event in question.

When you reach a place of understanding, it is very hard not to feel compassion for those that attack you.

It’s not about being fluffy and esoteric. It’s just about being evolved and big enough to see the big picture.3. Desire Not Appetite

According to Marianne, we have lost our connection to our true selves.

The body-mind connection has been cut off, and so we live our lives caught up in the world, in the distractions and temptations of modern living.

Marianne explains the paradox of the fact that we spend so much time indulging ourselves materially, but never allow ourselves to live the life of our truest desires.

She recalls someone telling her when she was young that she was too hard on herself because she was too easy on herself.

Basically, we allow ourselves to be caught up in appetites, and we forget to live from our spiritual centre, and for that reason many of us are miserable.

The same people, according to Marianne, who won’t allow themselves to step into their heart’s truest desire, are often the same people who are easily caught up in every passing fancy.

The quote that made Marianne famous, about our deepest fear being our light, is related to this point.

It’s easier to get caught up in the day-to-day, superficial indulgences, than it is to make a commitment to ourselves to become who we really are.

Marianne has an enriching presence, and there’s something very precious about her wisdom. At the same time, her uncompromising, unapologetic energy commands respect and forces you to act on the wisdom.

As Marianne herself says, the hard work of spirituality starts when we put the rubber to the road.

I want to know what are the passing fancies and indulgences you use to avoid moving into your deepest desire for yourself? In what ways are you being too easy on yourself, so that you end up being too hard on yourself?

Let me know in the comments. I look forward to your stories.

The Power Of Bold Visions: Mimi Ikonn And Making Dreams A Reality

Mimi Ikonn’s interview is most definitely in my top five London Real episodes.

I think what I like about her and find most inspiring about her message is this fusion of creative vision with practical habits.

Her work is visionary and creative, you only need to look at her videos and vlogs to see that she gives a lot of thought to the artistic impact of her content.

At the same time, the style is matched by the value. I never feel like I am being preached at but I always feel I have something to take away from her videos, a core message.

I have to admit to being a bit of Mimi Ikonn junky. She is an expert at giving you the self-belief you need to keep working on your dreams, while at the same time kicking you up the ass.

Dreams are possible. But dreams are hard work. That’s the message I get, and the business she and her husband Alex have created leads by example.

It’s easy to forget that imagination and dreams and visions are not introspective things. They are the ways by which we make an impact on the world and others.

Being visionary means being a leader. Being creative means being a change-maker. If you are not making friction in the world, you’re not a dreamer, you’re a sh*t talker!The most recent Focus Group over here at London Real was inspiring in so many ways. One of my favourite parts was picking other people’s brains about their routines and rituals.

Not only do you learn a lot, it’s a great way to strike a connection with someone. Everyone here at the Academy is trying to better themselves, and I love hearing how others channel their energies through routine.

Some of Mimi’s most popular videos are the ones dedicated to morning and evening routine. She admits to Brian that she couldn’t figure out why!

Were people just being nosey? Is there something voyeuristic about seeing how other people live?

Not in this case. People look up to Mimi, because she has created something from nothing. She has built a successful, pioneering company on her own terms, and she is known for her positive attitude.

I’ve watched these videos, and I love the way both Mimi and Alex are committed to themselves. There’s something nurturing about just watching these videos.

I think that’s why routine and ritual are preoccupying me right now. The little details in our lives are the ways that we love ourselves.

We don’t love ourselves in big, grand gestures. It’s not like we get this narcotic rush of self love.

Loving yourself means investing in yourself. It takes work, it takes extra effort, and it means being ahead of the game.

As the 5 Minute Journal that Mimi and Alex launched together proves, small changes in our lives have a huge payoff.Brian also asks Mimi about how she deals with her success. A big part of being a broadcaster is dealing with the haters.

How Mimi deals with this problem is related to the self-love thing. You have to be disciplined about who you surround yourself with. You have build relationships that are positive and encouraging, that support an image of you that keeps you proactive.

This all sounds good and well, but we know how hard it is to be strict about whom we share our energies with. And not caring what others think is in my view a large part of what it means to master life!

Anyone who has achieved anything great has been able to rise above the opinions of others. As Mimi says, people’s negativity is their problem, and it is our responsibility to have the openness of mind to see that.

At the same time, as Brian points out, we have to be open to constructive criticism. Objective feedback can be valuable.

It’s a tricky one. Your mental hygiene depends on controlling the energies you expose yourself to, but how do you avoid this discipline becoming egotistical?

I think I agree with what Mimi says on this. Constructive criticism always comes from a place of positivity and love.

Those who would criticise our efforts must earn that right, by investing in us in some way. Their opinion only counts if they believe in the goodness of our dreams.

That’s not narcissistic, that’s called having a strong, grounded sense of self-esteem.

Mimi talks a lot about the importance of daydreaming, and visions. We all know and love the story of her and Alex’s gratitude walks.

But something Mimi said in passing struck me as very important. She said that the power of vision can have a negative side if it is in the wrong hands.

The people with the biggest visions are the ones that shape our reality. But if those people are negative and cruel, then our reality will reflect that.

Mimi says that’s why it is so important for us all to daydream and create bold visions for ourselves.

The bigger our dream for ourselves, the clearer those visions are, the more powerful we become, not just as individuals, but as people in the wider society.

The less controlled we are, and the less open to manipulation.

Dreaming big is not a form of escapism. It is a form of empowerment. Dreams and visions strengthen us against the slings and arrows of poisonous media and toxic relationships.

The more people we empower in this way, the less able weirdos, tyrants and maniacs get to control our lives.

This is part of the value of London Real. The show constantly exposes us to new ideas, and in doing so, our power of vision strengthens.

The more people that have command over this power, the better society will become. That’s why I think the Academy is a force for good – it empowers us to dream big and reshape the world according the boldness of our vision. The more bolder and more plentiful the visions, the healthier our culture becomes.As usual, that’s just my opinion. Let me know if you agree or disagree with my take on this. I know Mimi Ikonn is a London Real favourite so share your own takeaways from this episode below!

Max Chilton, David Bowie, Ido Portal And Wim Hof

We are well into 2016 and the momentum is building! I don’t know about you guys but I think this year is already shaping up to be one packed with action and results.

Just giving you think the links for the crazy things happening this week:

What an awesome week, and we are just get started!