Lawrence Krauss, Dan Pena, James Altucher, Cara Santana, Timothy Sheiff and Max Keiser

It’s been another super-impressive week – we’ve had amazing sun and crazy storms here in London! That’s just the way it goes in the world’s best city.

Come what may, though, we’re hitting it hard as per usual, with Live Shows, #RealTALK, blogs and of course the London Real Business Accelerator programme, which we are just about to launch.

Here are the links to all the crazy happenings over the last week:

There you have it. Hope it’s been a great week for you too! 

James Altucher on improving 1% a day

Too often our goals and dreams get caught up in the same old boom and bust cycle. We do so well, and then we fall off. We live good then start bingeing again.

This is natural. We are human. Oftentimes we are pushing too hard, and we find it difficult to process the failures when the come.

The trick here is to see our progress as evolution rather than overnight transformation. It was James Altucher who really hit this home for me.

James really broke down what he said in his TED Talk. The key to escaping the boom and bust cycle for him was making sure he improved 1% each day.

There are four main areas James recommends making these improvements in:

  1. Physical health
  2. Emotional well-being
  3. Spiritual/gratitude
  4. Mental health – working the ideas muscle!

1. Physical health

James is no gym rat. All he recommends is improving things gradually, going for walks, cutting back on drink and junk food. Taking better care of yourself, basically.

To get momentum in physical health, start small. All you need to do is make sure you are progressing, pushing yourself more each day. This way you will start to notice changes quicker than you think!

2. Emotional health

The relationships in our lives are crucial, and it’s not just about being around successful people.

It’s a question of what James terms “love and trust”. Are the people in your life supportive, loving and invested in your success? If not, then simply make small steps each day to reach out to new people, or spend time in new environments. Remember, it’s not overnight. Small changes.

3. Spirituality and gratitude

Spirituality is not a word James uses, and in his TED Talk he explains it’s about simply seeing opportunities rather than limitations.

He told me that he deals with anxiety and fear by turning each challenge or difficulty into a gratitude exercise. It’s easy to be grateful for the things we love, but giving thanks for the tough stuff often turns struggle into opportunity. Experiment. A 1% shift in your daily  mindset is progress!

4. Mental health

James is a business success, because he put creativity at the centre of his daily life. He uses his now famous waiter pads to record at least ten ideas each day.

Some of these ideas might never come to anything. It’s not the point. Simply exercising the ideas muscle improves your mental health, keeps you innovative and alert to your environment. It also stops you falling into unhelpful thought patterns. This is such a big part of how James broke his boom and bust cycles.It took me four years to build this business. I simply made sure I was putting one foot in front of the other every day, releasing an episode week in week out.

Running your own business is a marathon not a sprint, but people too easily get caught up in the image of success rather than laying the foundations.

If you want to build a solid base of skills, and turn your idea into a product in under ten weeks, then apply for the LAST spot on our Business Accelerator programme.

Just had dinner with Dan Peña. This is what happened…

This weekend, I had dinner with my beloved mentor Dan Peña. Always a treat!

Despite all we’ve achieved in the last year, Dan spent the whole night berating me for not doing more! I felt defensive at first, but then I realised, he is right. You can always do more.

There are certain things you have to do if you want to keep evolving and growing. Here are my takeaways from my discussion with Dan:

  1. 10x your goals
  2. Focus on the few
  3. Don’t give tacit consent
  4. Stop wasting time!
  1. 10x your goals

When I came back from Dan’s Castle seminar, my goals for London Real changed completely. I saw new possibilities in what this business could be, and I saw more potential in myself.

But now we are on our way to achieving some of those goals, Dan reminds me that it’s time to step it up once again. Whatever you think is your most ambitious goal right now, times it by ten. Sometimes it feels like Dan is beating on me, but in truth, he’s a visionary. He sees possibilities where others see limitations.

 2. Focus on the few

New goals mean tough decisions. You can’t please all the people all the time, and sometimes you have to make a call.

You have to be honest with yourself about works and what doesn’t. Like Gary Vaynerchuk said about moving to SnapChat instead of Twitter, sentimental attachment can’t be allowed to get in the way of a good business choice. Double down on what works, and be brutal. Your time is short.

3. Don’t give tacit consent

This is something Dan said in our last interview, and it stuck with me. How many times in a day do you validate bad ideas, or give consent simply by avoiding a response?

It’s worrying right? By avoiding the awkward moment, or being afraid of saying no, you shoot yourself in the foot. You end up committed to projects you know don’t work, and you let people treat you badly. Don’t do this! Better to be honest and direct, than to be nice and let other people make decisions for you.

4. Stop wasting time!

Okay so it’s not like you haven’t heard this before. But even if you think you are pretty good at it, it’s important to remember you can always be better.

Each minute counts in high performance, and wasted time cannot be bought back. As Dan always says, simply being aware of how you invest you time is often enough to shock you into upping your game in this area. Keep yourself accountable.


So there you have it. Some nuggets from the beating I took from Mr Peña the other night. Let me know how you plan to start upping your game in the next week.

One way to start using these principles is to apply for our Business Accelerator programme. We will take you from idea to product in eight weeks, and with private calls and mentoring, we keep you accountable to your dreams.

Apply here, and start living life on your own terms.

Johnny Depp, Gary Vaynerchuk, Mike Dolce And Conor McGregor

Damn! What an insane week. We’ve been hitting it hard at London Real studios this week, making sure our content is extra special. The Academy is rocking, so many people taking their lives to new heights.

Having a quick pit stop and then ready to start crushing the next week of events and interviews and all that good stuff!

Here’s some links to the last week of madness:

  • An already LEGENDARY conversation with Gary Vaynerchuk
  • A fascinating clip of Gary breaking down his advice for young people
  • The hilarious moment London Real was hacked by a fan!
  • A fascinating clip of next week’s guest Lawrence Krauss talking about Johnny Depp
  • A blog post I wrote on the things I learned from Gary Vaynerchuk
  • Mike Dolce’s take on the battle between Conor McGregor and the UFC
  • This week’s Tribe Talk featuring Business Accelerator graduate Joe Salazar
  • A little clip of what happened when poet Suli Breaks returned to London Real
  • My blog on Conor McGregor’s PR genius
  • My vlog of what happened when we watched Ross Edgely take on the world’s longest rope climb!

Have a great week, and keep killing it! 

This is why Conor McGregor is a PR genius

Conor McGregor’s big achievement is not just putting things on the line in the Octagon, it’s also his PR genius.

Whatever is happening behind the scenes with the UFC right now, you can be sure that the PR war between McGregor and Dana White is not the whole truth!

You can watch fight coach and trainer Mike Dolce give his views on what’s really going on in the UFC boardrooms right now, as he chatted to me here in London Real studios.

In today’s world even fighters need to be their own PR guy, and Conor has singlehandedly propelled MMA from a fringe sport to global phenomenon through his flair and taste for high drama.

While everyone else was freaking out about Conor threatening to retire, they whole story made me think about some of the core tenets we teach on the Business Accelerator.. They are:

Congruency – build a business around what you would do even if it DIDNT pay
All companies are in the media business
Build a product ecosystem

1. Be congruent

When new candidates sign up we take each of them through their own Hero’s Journey. We get them thinking about what makes them unique. This allows them to focus in on the very core of what they have to offer the world, and find their passion.

The key to discovering your passion is thinking about what you would do even if it didn’t pay. What is your oxygen, the thing that gives meaning to your life? When you find it, that’s what you need to build a business on.

2. You are a media businesses

No matter the industry, you need to get your message out there. You need to embrace the full range of media out there. That means vlogging, pitching, podcasting writing daily blogs. All of it.

Like Conor McGregor YOU need to be your own PR person. People buy your products for who you are. Like it or not, you are the face of your company.

3. Build a product ecosystem

A product ecosystem is having multiple products with multiple price points. That is, one free product, a low-cost product and a core product.

Again the UFC is a good example. They have a free product with all the hundreds of free fights they put on. Their low-cost product is the pay-per-view option, and the core product is the full-on ringside experience.

Most people think they only have one product and they go hard on selling it, but this won’t work in a diverse and competitive business world. Far better to have an ecosystem of services that can appeal to different audiences.Even big organisations like the UFC and high-paid fighters like Conor McGregor use these strategies. We teach them not just because they are good ideas, but because they are the laws of modern business.

If you want to master these laws, then make an application today for the Business Accelerator programme.
Many of these principles you can work out on your own, but with our help you’ll be launching your business within 8 weeks.

‘I’d trust no one else with my time, energy and money’: How a Business Accelerator graduate upped his game

“Vision is not only the first step in creating your pitch, it is essential to your company’s development because it provides direction and ensures you aren’t getting too far off track.”

Joe Salazar is a public speaking coach who has developed his own business around his skills. The Salazar Method is built around the idea that conviction, values and what Simon Sinek called The Why, are far more important that techniques when it comes to communicating your message.

A graduate of the first London Real Business Accelerator Joe had his big “aha” moment when he realised his own personal skills could be turned into a full blown company.

I spoke to Joe about how the BizAcc helped him build an airtight business around his passion.

What prompted you to apply for the BizAcc? 

I went back to school in 2010 because I was afraid of doing nothing my life. And while it was a good start, I struggled with the urge to leave again as I always had. Since I was young, I always had trouble with adopting someone else’s perspective on the world. Instead, I wanted to give a voice to the ideas within me, but I was unsuccessful at figuring out how.

But in the winter of 2014, I began watching London Real and my thinking drastically began to change. And by the end of my first year in law school (May 2015), I realized two things: 1. I didn’t want to work as a lawyer; and 2. my attitude was the only real obstacle in my life.

Finally, after watching hours and hours of Brian’s interviews, webinars, and bonus content, I believed in his mission of “building the best you.” More importantly, I saw how the content of London Real and the Academy developed into a cohesive framework that provided practical steps for how to do this. So, when the BizAcc opened up, there was no one else I was willing to trust with my time, energy, and money.

Was there an “aha” moment for you, and when did it occur?

YES. In January of 2015, I watched the Suranga Chandratillake episode, and it all finally clicked. “If you want to make an impact, then one of the smartest, easiest, most efficient ways of doing that is to start a company.”

What changed after this moment?

The dots finally got connected, and I saw a clear path that would allow me to align my experiences, perspectives, and vision. Starting a company was THE ANSWER.  And as the son of small business owners, I knew I had the entrepreneurial spirit and drive to make it happen.

What are the big takeaways from the course? 

Start before you are ready. You can always pivot later, but taking action now is the only thing that matters.

In your opinion what mistakes do most new entrepreneurs make? 

Especially with the age of mobile apps, many entrepreneurs think success is a direct result of just having a good idea. It takes hard, hard work to build a business and get it to scale just as it does with any traditional company. But you need vision just as much as you need a product. Yes, it’s true that ideas aren’t much without execution, but having the vision gives you and everyone else a better understanding of WHY your product is meaningful. Vision is not only the first step in creating your pitch, it is essential to your company’s development because it provides direction and ensures you aren’t getting too far off track.

How can a course like this help you avoid these rookie mistakes?

By requiring weekly “deliverables,” participants are forced to take action and meet deadlines (i.e., smart goals) early on. This aspect of the program is extremely valuable because it immediately tests whether the participants have the integrity and discipline necessary to build their business.  And for those participants who demonstrate commitment to their path, the BizAcc provides them with a structured set of action steps that demonstrates how to efficiently focus their energy and time for maximum impact.

Who is your favourite London Real guest, and why? 

Anastasia Emmanuel. Her interview was the first London Real episode I ever watched, and I was amazed with her energy and insight. She was speaking about this new world of entrepreneurs and tech that I had never touched before.  I was at a bad place then during my first semester of law school, but that interview was the beginning of a great shift in my life. After watching that episode, I felt such a strong attraction to the idea of creating something of my own. Additionally, I knew that I wanted to be around people like her with that much vision, purpose, and drive.

If you want to engage with Jo you can fine him on Twitter as @JoseSalazarIII

Crush Your Business Like A Hollywood Beauty

When we think of Hollywood we think of beautiful women, fast cars and glamorous film stars.

But when Cara Santana visited London Real she really schooled us on what it takes to be successful in the movies. The reality is one of grind, heartbreak and competition.

Now Cara is the CEO of her own company called Glam App, which delivers Hollywood level beauty care to normal working women.

I am convinced that her struggles in the film industry and her high performance experience in front of the camera give her the advantage against other App companies.

Here are Cara’s four secrets of Hollywood success:

1. Willingness to learn

The image of the Hollywood diva is a bit of a lie. In order to deliver a high value performance on set, you have to be open to the energies of others.

Stars don’t make themselves, and movies are super-collaborative in reality. A lot goes on behind the scenes and the same is true of any successful business. Always be learning.

2. Extreme work ethic

Some of the stories Cara told me about her film roles were intense, nearly as crazy as Jocko’s war stories!!

Long hours, hard weather conditions and constant crisis. All the movies you know and love have come from blood, sweat and most likely tears. But that world has prepared Cara for the war rooms of the corporate world. She’s not a badass by mistake!3. Humility

Ego only gets you so far. If you screw over too many people, you find yourself alone in the wilderness. Anyone in Hollywood learns this the hard way.

Cara’s whole business is built on the expertise of others. She’s no beautician by her own admission, but she knows what customers want. Having the humility to know your weakness puts a high value on your strengths.

4. Thick skin

Disappointment is the name of the game in the acting world. Your daily practice is getting rejected, and as Cara knows, learning to navigate knock backs and failures is an art form in itself.

Creative industries have a lot to teach other business when it comes to staying the course in hard times. In Hollywood, you have to get comfortable with ridicule, haters and having an army of personal enemies. Coming from the entertainment world, Cara has a real edge on 90% of entrepreneurs.


Moving across industries is always hard, but sometimes your expertise in one area gives you the advantage in your new arena.
What advantage do you have from a previous life that can serve you in your new goals? Let me know in the comments!

What Gary Vaynerchuk Taught Me

Once Gary Vaynerchuk’s ideas take root in your brain, they start to take a life of their own. Gary’s philosophy is often simple, but very subtle.

Here are some of the big takeaways I got from this week’s conversation with Gary Vaynerchuk:

  1. Don’t complain
  2. Invest in the long-term
  3. Bet on the young
  4. Listen to your elders


  1. Don’t complain

Gary told me that his Belarussian parents “suffocated complaining” when he was growing up. This fits with my theory that immigrants don’t complain, they just get on with it.

Not complaining puts you at an advantage. While everyone else is feeling sorry for themselves, you get to move on, charge forward and adapt. It’s that simple.

  1. Invest in the long-term

The materialistic world we live in has somehow warped people’s idea of success. Gary paradoxically keeps telling young entrepreneurs to be patient.

How can he command his followers to hustle and be patient at the same time? It’s only a problem because assume success means instant gratification. It doesn’t. In fact, studying the greats shows they worked hard, and avoided the distractions, the bling, the “stuff” that so often throws creative innovation off track.

  1. Bet on the young

Gary is always keeping one eye on what platforms young people are using online, what their patterns are. We talked a lot about SnapChat and

For Gary it’s not really about the platform. It is about investing in the creators and innovators of tomorrow. By doing this, Gary has increased his value as a brand incredibly, because he has the respect and attention of a demographic most companies would kill for.

  1. Listen to your elders

Bet on the young, but listen to the old. Gary told me he spent a large part of his twenties speaking to old people, finding out what’s important in life.

The sad fact is most people told him about their regrets. And those regrets had nothing to do with “stuff”. People regret what they didn’t do, the risks they avoided, the potential they never realised.


Like I said before, the great paradox of Gary Vaynerchuk is that he teaches you to think long term in a world of instantaneous platforms.

Let me know what your big takeaway was from this amazing conversation.

The Five Secrets Of Positivity

Being able to hustle means being able to roll with the punches.

Entrepreneurs and creative innovators need a strong foundation of mental toughness to face the inevitable challenges that come with making change.

Here are my five keys to keeping a positive mindset:

  1. Take risks

Dan Pena says the key to building your emotional bank account is taking risks. You have to put yourself out there, and start practicing vulnerability.

You WILL get burned. But you will also grow. Stress often makes it easy to hide and stay safe, but without taking small, regular gambles we will never trust ourselves. And also, the world will miss out on the gifts we have to offer!

  1. The right people

Your peergroup reflects back to you your self-image. One of the fastest ways to start being more positive is to hang out with positive people.

This is especially true in business and creativity. In the face of uncertainty it’s important to have a core tribe who are open to your energies and have a willingness to experiment with new ideas.

  1. Take care of the basics

God is in the details. In stressful situations we often let go of the basic stuff like tidying our workspaces, paying the phone bill, and doing the laundry.

But the foundation of a positive attitude is a positive environment, so taking the care of these things gives us a head start when the pressure starts to mount

  1. Put your health first

As soon as your schedule starts to get packed with meetings and obligations, the gym or yoga class are often the first to go.

But staying healthy means your body and mind are working optimally. Don’t sacrifice performance for busyness. You are going to need a nervous system in peak performance to maintain positivity.

  1. Start small

We increase stress by placing unrealistic expectations on ourselves. The important thing is to keep moving. As James Altucher says, his life is better when he improves 1% each day.

When the going gets tough, you easily get overwhelmed and burned out. The way to avoid this is to focus on steady progress rather than overreaching yourself. This builds momentum, and it also builds confidence and self-belief.

You’re no good to anyone unless you are positive and you believe in your abilities. Instead of seeking external validation to keep you positive, simply focus on those factors which increase your inner positivity. Everything extends from your mindset.

‘I want to build a business I can be proud of’: A personal trainer goes all in on his passion

I meet so many young, aspiring entrepreneurs struggling in London to live off their passion. They are all talented, hard-working and bring something new to their industry.

So what it is that stops them from releasing the breaks?

Having gone through the Dan Pena treatment and experienced the blocks of being a business owner for myself, I think I know. It is fear of the unknown, fear of consequences that are outside my control.

Sonam Bligh is a perfect example of a business owner who has everything it takes to conquer his industry. Yet he has joined us on the London Real Business Accelerator to push past that final wall of resistance, fear and uncertainty.

I picked his brain about why he applied for the course and what he wants to achieve. Here is what he told me:

Tell me about your journey as an entrepreneur in the fitness industry, up until this point.

My career as a personal trainer has been financially and emotionally draining but also rewarding because I’ve trained hundreds of people whether in a group classes or one to one.  Once you qualify as a PT you have the opportunity to run your own business and develop a career that you can build around your life. However, it’s been a lifestyle business for me and its too easy to slip into bad habits and take my ‘eye off the ball’.

I have two things going for me I like to keep reasonably fit and I was born with a ‘..cup is half full attitude..’.

Training for a new career as a level 3 personal trainer 3 years ago asked everything of me. I found the course very tough but also easy because I had no other work options so I had to pass and I had to make it work.

Working for yourself is a big step up and often I feel bad because I’m not training more people but through my life experience, I often identify what needs to be done and then ignore it! I think that’s called denial..The journey so far has been very frustrating because I feel I’ve not reached my potential. On the other hand I’ve pushed my comfort zone much further than your average PT and thus know i’m tough and can achieve much more.

Would you recommend people to enter the fitness industry?

If you enjoy helping people and you like to keep fit why not go for it!

You will find that you attract people who are like you! So being able to talk to a wide range of people helps. There is lots of opportunity so go for it.

How important is social media to your industry?

Depends on your target audience. BUT fundamentally yes I admit it’s crucial. I *%£ing hate Social Media because I’m a shy person.

How hard is it in London to run your own business?

Every entrepreneur is different and has their own way of making their dream come true. In my experience other income streams are crucial. It’s hard to make the self-employed jump without back-up.

What prompted you to finally make the decision to sign up for the Accelerator?

I’m very scared to take the course but I’m disciplined enough to keep moving forward. I suppose there is a combination of both inspiration and desperation here! I don’t want to live a “normal” life. I’m always trying to push my limits so this seemed like the logical step. Also, I look up to the cats at London Real. I trust, respect and believe in their advice, so it’s time to start making changes.

What do you hope to achieve by the end of the Accelerator?

I want to create a personal training business I am truly proud of. I have come a long away, but I want to build a more self-assured business, and I think the course will help me cultivate higher self-esteem about what i have to offer.

In terms of concrete goals I want to completely redesign my website and build an airtight social media infrastructure and sort out my admin. I’d like to improve my email and promotions.


If you are like Sonam and you want to finally pull the trigger and go all in on your ideas and your dreams, apply now for the London Real Business Accelerator. I’m looking forward to getting you across that goal-line!