A big part of London Real Academy is taking the creative ideas from our guests on the show and applying them to our own lives, whether it’s in business, entrepreneurship, success or wealth creation.
Each of us in the community has dreams and visions, and perhaps not just one passion but many.
When Akash joined the Academy in April, one of his top goals was to give a TED Talk in gameaudio by November this year.
For 7 months, we have watched Akash give us with updates on his TED Talk goal. It was amazing to see pictures on the Private London Real Academy Facebook Group, recently showing his Accountability Buddy, Tone Floreal had flown from Hawaii to Seattle to watch Akash give his talk!A lot of members of the Academy are taking the public speaking and broadcasting route.
Take a look at the post Chris Albert wrote in the Academy’s Private Facebook Group where he talks about the knowledge he has discovered through broadcasting on his own YouTube channel as a Fitness Entrepreneur:When I spoke to Chris, he reminded me of the way many wealthy people seem to think.
Guests like Dan Peña show that they’re okay taking risks because they have the emotional strength to handle failure.
Guests like Peter Sage do not see money as a goal in itself. They teach us to add value, and not to chase the money.
In this member interview, Chris shows why we should focus on building assets and not on income. When starting his YouTube channel, these are the top things that Chris considered:
- Decide who you want to be
- Determine your audience
- Study your audience
- Why are you doing this?
- Get social
Keep reading below to find out what’s involved in broadcasting, how you go about creating a YouTube channel, and wether it’s necessary to have a million followers:
Member Interview with Chris Albert
What experience most shaped who you are?
“Five years ago, I moved to Long Beach, CA to start the now famous Metroflex Gym. During the time I owned the gym, I provided nutrition coaching to pro bodybuilders, fitness models, and popular fitness personalities, including CT Fletcher and Mike Rashid. Then it all fell apart. Three years ago I went through a divorce, lost my shares in Metroflex Gym, and ended up living out of my car for a while. Being homeless was actually not so bad. It meant I had nothing to lose materially and forced me to take the risks that led to me starting my online training business and my own YouTube channel. While I was homeless, Mike Rashid gave me a computer and told me to start publishing my ideas. Within two months of starting my YouTube channel, I went from having less than $100 to earning more each month than the previous year, which was not much at all.”
Tell us about your Channel
“I run an international online training business to coach people in fitness and nutrition. I also run a clothing company that is dedicated to veterans and active members of the military. I am a veteran of the United States Marine Corps. My fitness philosophy is largely based off of the difficulties I’ve faced in life as a veteran and as someone who has suffered with the autoimmune disease, ulcerative colitis. Rather than allowing fitness to take over your life, or incorporating fitness as just another thing you have to do, my belief is that fitness should enhance your life in every aspect. It should make you a better business person, a better lover, a better parent, and a better human being. So through the content on my channel, I strive to get people to think more analytically about fitness, about their training and nutrition regimen and how it affects key aspects of their life.”
What is your core value?
“Teaching people how to be more useful to themselves and others. I think a lot of trainers seek to add value through inspiration – posting pictures of themselves in shape or lifting tons of weight. I do this as well, but inspiration is different from value. Value is in giving people the hard truths, making them understand the work needed to get them to their goals, and giving them the tools to travel the road more efficiently.”
How do you hold yourself accountable?
“I am very routine oriented. I set times during the day when I do my writing and my recording. Each week I have a practice of making a post on Instagram that asks “How can I help you today?” People send me questions, and this dictates the direction of my content for the week. It forces me to be accountable to my fitness tribe. I also have an Accountability Partner, Kieran Glennon. We set three targets for each meeting for what we said we would accomplish that week.”
Can you share some tips on starting a YouTube channel that is successful?
“Well first let me define success. Success is not necessarily a million subscribers. It is in fulfilling your ‘why’ reason and getting your message out to your desired audience”:
- Publish consistently but frugally. I publish 2 to 3 times per week. Elliot Hulse was, at one point, publishing almost every day. This, however, does not mean you should put up random videos with subject matter that is all over the place. Every video should serve a purpose, and if you cannot find a purpose, back off the publishing and go back to studying your audience.
- Avoid being a salesman – never use YouTube for direct promotion of any products. If you have a product, use the videos to add value and get people to come to your site to view more content. While there, they might buy the product. YouTube viewers often get offended if you directly try to promote anything. The relationship between you and your viewers needs to be like a delicate romance, and not a desperate crush. Romance the audience. If they like you, they will be more likely to buy your products. If you seem desperate or too salesman like, they will write you off.
- Add Value – as mentioned before, people should find your channel useful. Maybe that usefulness comes from humor and maybe it comes from education, but above all else, be useful.
- Spend most of your time researching and thinking, less of your time filming and editing. Most of us know the 80/20 rule. 80% of your success will come from 20% of your work. You need to be consistently researching your audience to find out what is relevant to them before putting the work in on the videos. You can have the best produced videos in the world, but if the content is crap, it will not matter.
Can you share the tricks that will get you more YouTube views?
- In the tags section, put the names of the most popular channels from your subject area. Then put in at least ten key words from your subject line. This will get your video into the same feed as these channels some of the time.
- Build your titles strategically with keywords. This will make your videos more searchable through google. I’ve been using this free e-book.
- Post your video on your blog. This will create a backlink and will give you an opportunity to write a blog to complement the video and increase your searchability.
- Do not worry about numbers. A dedicated following is way more valuable than a massive following. Things will be slow, especially at first, but if you are providing value and you know your audience, the people who you want to watch will watch.
- Respond to positive and negative comments. Communicate with your viewers. If they have a question, then answer it. If they criticize you, answer the criticism in a thoughtful non negative manner. If they are a complete idiot and entirely negative, either stand up for yourself in a positive manner or ban them from your channel. Just do not get into extensive arguments with anyone because negativity could drive your dedicated viewers away.
What value do YOU receive from the Academy?
“The first time I watched London Real was right after I’d moved out of my car and into a rented room. I was just starting my own YouTube channel and I saw Brian and was like “wow this is a normal guy just like me following his dream.” That was amazing to me. As an entrepreneur, I often get the overwhelming feeling of being alone. Few people understand this journey and many more will try to tear you down. London Real Academy allows me to get outside perspectives and it has allowed me to become part of a tribe of people who want to see each other succeed. I’ve done other success programs, but this is the only one with a real and true social element that connects you to a direct network. I would not be where I am today without London Real and London Real Academy.
Last words: I definitely do not have the biggest YouTube following in the world, nor do I have the best channel. What I do have is a dedicated following that grows year by year because of the value I provide. This has led to a steady stream of clients for my fitness business and, at the end of the day, YouTube is the reason why I went from having less than $100 to my name to owning two businesses and putting food on the table, and from living out of my car to living in a comfortable house. I am not a multi-millionaire yet, I drive a Honda Civic (and I’m extremely proud of it), and like many of you, I am still on my journey, but I am currently living the life I want to lead and doing what I want to do. YouTube is a potential tool that can put you on this path if you stay persistent and learn to get around any misgivings you have about putting yourself out there.”
Why do YOU do what YOU do? How do you deliver your passion into a business? Share them with me in the comments below!
Join us for our monthly Book Writer’s Hangout on Friday at 7pm BST. If you’d like to write a book, are in the process of writing a book, or have already published your book and now wish to explore marketing opportunities, this event is for YOU!As the self-proclaimed “charming, easy-going and tolerant city” do we really need another excuse to visit Amsterdam?!
Well, London Real Academy members now have new reason to go. The Tribe have planned a meetup there!See if there’s a Meetup scheduled in your city here, and if there isn’t let me know if you’d like to host one!
Until next week’s Tribe Talk, take care and get in touch with me @noorahnaker – I’d love to hear from you!
P.S. this is me getting grilled in the hot seat by Brian after the last Focus Group at the studio!