Just had dinner with Dan Peña. This is what happened…

This weekend, I had dinner with my beloved mentor Dan Peña. Always a treat!

Despite all we’ve achieved in the last year, Dan spent the whole night berating me for not doing more! I felt defensive at first, but then I realised, he is right. You can always do more.

There are certain things you have to do if you want to keep evolving and growing. Here are my takeaways from my discussion with Dan:

  1. 10x your goals
  2. Focus on the few
  3. Don’t give tacit consent
  4. Stop wasting time!
  1. 10x your goals

When I came back from Dan’s Castle seminar, my goals for London Real changed completely. I saw new possibilities in what this business could be, and I saw more potential in myself.

But now we are on our way to achieving some of those goals, Dan reminds me that it’s time to step it up once again. Whatever you think is your most ambitious goal right now, times it by ten. Sometimes it feels like Dan is beating on me, but in truth, he’s a visionary. He sees possibilities where others see limitations.

 2. Focus on the few

New goals mean tough decisions. You can’t please all the people all the time, and sometimes you have to make a call.

You have to be honest with yourself about works and what doesn’t. Like Gary Vaynerchuk said about moving to SnapChat instead of Twitter, sentimental attachment can’t be allowed to get in the way of a good business choice. Double down on what works, and be brutal. Your time is short.

3. Don’t give tacit consent

This is something Dan said in our last interview, and it stuck with me. How many times in a day do you validate bad ideas, or give consent simply by avoiding a response?

It’s worrying right? By avoiding the awkward moment, or being afraid of saying no, you shoot yourself in the foot. You end up committed to projects you know don’t work, and you let people treat you badly. Don’t do this! Better to be honest and direct, than to be nice and let other people make decisions for you.

4. Stop wasting time!

Okay so it’s not like you haven’t heard this before. But even if you think you are pretty good at it, it’s important to remember you can always be better.

Each minute counts in high performance, and wasted time cannot be bought back. As Dan always says, simply being aware of how you invest you time is often enough to shock you into upping your game in this area. Keep yourself accountable.


So there you have it. Some nuggets from the beating I took from Mr Peña the other night. Let me know how you plan to start upping your game in the next week.

One way to start using these principles is to apply for our Business Accelerator programme. We will take you from idea to product in eight weeks, and with private calls and mentoring, we keep you accountable to your dreams.

Apply here, and start living life on your own terms.

This is why Conor McGregor is a PR genius

Conor McGregor’s big achievement is not just putting things on the line in the Octagon, it’s also his PR genius.

Whatever is happening behind the scenes with the UFC right now, you can be sure that the PR war between McGregor and Dana White is not the whole truth!

You can watch fight coach and trainer Mike Dolce give his views on what’s really going on in the UFC boardrooms right now, as he chatted to me here in London Real studios.

In today’s world even fighters need to be their own PR guy, and Conor has singlehandedly propelled MMA from a fringe sport to global phenomenon through his flair and taste for high drama.

While everyone else was freaking out about Conor threatening to retire, they whole story made me think about some of the core tenets we teach on the Business Accelerator.. They are:

Congruency – build a business around what you would do even if it DIDNT pay
All companies are in the media business
Build a product ecosystem

1. Be congruent

When new candidates sign up we take each of them through their own Hero’s Journey. We get them thinking about what makes them unique. This allows them to focus in on the very core of what they have to offer the world, and find their passion.

The key to discovering your passion is thinking about what you would do even if it didn’t pay. What is your oxygen, the thing that gives meaning to your life? When you find it, that’s what you need to build a business on.

2. You are a media businesses

No matter the industry, you need to get your message out there. You need to embrace the full range of media out there. That means vlogging, pitching, podcasting writing daily blogs. All of it.

Like Conor McGregor YOU need to be your own PR person. People buy your products for who you are. Like it or not, you are the face of your company.

3. Build a product ecosystem

A product ecosystem is having multiple products with multiple price points. That is, one free product, a low-cost product and a core product.

Again the UFC is a good example. They have a free product with all the hundreds of free fights they put on. Their low-cost product is the pay-per-view option, and the core product is the full-on ringside experience.

Most people think they only have one product and they go hard on selling it, but this won’t work in a diverse and competitive business world. Far better to have an ecosystem of services that can appeal to different audiences.Even big organisations like the UFC and high-paid fighters like Conor McGregor use these strategies. We teach them not just because they are good ideas, but because they are the laws of modern business.

If you want to master these laws, then make an application today for the Business Accelerator programme.
Many of these principles you can work out on your own, but with our help you’ll be launching your business within 8 weeks.

Crush Your Business Like A Hollywood Beauty

When we think of Hollywood we think of beautiful women, fast cars and glamorous film stars.

But when Cara Santana visited London Real she really schooled us on what it takes to be successful in the movies. The reality is one of grind, heartbreak and competition.

Now Cara is the CEO of her own company called Glam App, which delivers Hollywood level beauty care to normal working women.

I am convinced that her struggles in the film industry and her high performance experience in front of the camera give her the advantage against other App companies.

Here are Cara’s four secrets of Hollywood success:

1. Willingness to learn

The image of the Hollywood diva is a bit of a lie. In order to deliver a high value performance on set, you have to be open to the energies of others.

Stars don’t make themselves, and movies are super-collaborative in reality. A lot goes on behind the scenes and the same is true of any successful business. Always be learning.

2. Extreme work ethic

Some of the stories Cara told me about her film roles were intense, nearly as crazy as Jocko’s war stories!!

Long hours, hard weather conditions and constant crisis. All the movies you know and love have come from blood, sweat and most likely tears. But that world has prepared Cara for the war rooms of the corporate world. She’s not a badass by mistake!3. Humility

Ego only gets you so far. If you screw over too many people, you find yourself alone in the wilderness. Anyone in Hollywood learns this the hard way.

Cara’s whole business is built on the expertise of others. She’s no beautician by her own admission, but she knows what customers want. Having the humility to know your weakness puts a high value on your strengths.

4. Thick skin

Disappointment is the name of the game in the acting world. Your daily practice is getting rejected, and as Cara knows, learning to navigate knock backs and failures is an art form in itself.

Creative industries have a lot to teach other business when it comes to staying the course in hard times. In Hollywood, you have to get comfortable with ridicule, haters and having an army of personal enemies. Coming from the entertainment world, Cara has a real edge on 90% of entrepreneurs.


Moving across industries is always hard, but sometimes your expertise in one area gives you the advantage in your new arena.
What advantage do you have from a previous life that can serve you in your new goals? Let me know in the comments!

The Future Is YouTube: What Susan Wojcicki Can Teach Us All

These days all entrepreneurs are in the media business. That means that almost everyone, in one way or another, is a business partner with the CEO of YouTube Susan Wojcicki.

I have to admit, my affection for Susan grew when we received our personally signed letter congratulating London Real for crossing the 100,000 subscribers mark!

From creating the new paid platform YouTube Red, to recharging the image of online broadcasting, Susan is a role model for any new entrepreneur.

Here are three of the big lessons I’ve learned while tracking the career of Susan Wojcicki:

  1. ‘There are no five-year plans in tech’
  2. Focus on quality not demographics
  3. Tech is not just for geeks

1. ‘There are no five-year plans in tech’

Susan is the CEO of the biggest media platform in the world because she understands the need to adapt. In an industry that is in a constant state of disruption, old business models don’t work.

Whatever plans YouTube has with paid platforms like Red, they won’t be copying television. That means being ready to change. If the industry shifts, so must you.2. Focus on quality not demographics

I encourage all Business Accelerator candidates to reach out and grab their viewers.

That being said, demographics distract you. Focus on making quality content and delivering value. Susan tries to make YouTube better in every way, not just for a target group. That way, the value impacts everyone.

3. Tech is not just for geeks

As Susan admits, tech has a bad image. Despite the reach of brands like Apple and Google, a huge amount of people are still put off by the industry, most notably women.

If you want make change, make millions, or both, platforms like YouTube are the most innovative ways to achieve success. With Susan leading the charge, whole new audiences are waking up to the power of technology in their daily lives.Whether it’s funnelling your audience through a Facebook page or using LinkedIn to build your KPI status, you are a broadcaster regardless of your industry.

Given the fact that London Real is fundamentally a YouTube company, I have been super-impressed with the way the platform has consistently upped its game since we started in 2011. Susan Wojcicki can claim the credit for this.

If you want to dominate the world of YouTube and take your business to the next level, apply today for the London Real Business Accelerator programme.

‘Leave The Crazy At Home’: 3 Things Ryan Holiday Taught Me

To this day I still get people stopping me in the street saying their favourite guest is Ryan Holiday, the author, marketer and entrepreneur who apprenticed with Tim Ferriss and Robert Greene.

The good news is Ryan is coming back this summer, and is about to release his new book The Ego Is Your Enemy. Like you, I can’t wait!

Ryan taught me so much on his last visit, not just about strategy, marketing and success, but about philosophy and life.

Here are three of the big lessons I learned from Ryan:

  1. The Obstacle Is The Way
  2. Leave The Crazy At Home
  3. Share Your Secrets

  1. The Obstacle Is The Way

This is the title of one of my favourite Ryan Holiday books. The essence of it is Ryan’s love of Stoicism, and it’s here you can really see the influence of Robert Greene and Tim Ferriss.

Stoicism is really all about delayed gratification. It’s is playing the long the game.

It’s really what we are all about here at London Real – going to where the fear is, and understanding that the thing that terrifies us the most is probably what offers the greatest amount of growth and payback in the long run.

  1. Leave The Crazy At Home

Ryan made his way to the top by basically hustling his way there, living on the couch of Tucker Max, being a dogsbody and researcher for Robert Greene and helping Tim Ferriss in any way he could.

He worked for little or nothing and was there 24/7 for the men he knew would jumpstart his career and happiness.

Ryan was successful because he left his ego at the door, he didn’t make demands and no job was beneath him. He was apprenticed to masters and he knew his place.

These days, he struggles to find interns and employees that hustle like he did at 19.

It is easy to get caught up in the romance of being an intern to a globally recognised badass, but another thing entirely to show commitment and loyalty when you don’t get your own way.

  1. Share Your Secrets

Like his mentor and friend Tim Ferriss, Ryan has never shied away from revealing the tricks of his trade. He is not precious about what he knows.

He understands that most people are lazy and trusts that the people who are smart enough to take what he writes to heart, are the right people. The value will come back to him tenfold.

It doesn’t make sense to cling to knowledge that will probably become outdated anyway. Playing the long game means being the key person of influence in your field, and that means you position yourself by adding value.I can’t wait for Ryan’s return to London Real this summer. Let me know what you loved about this classic conversation, and send me a tweet or leave a comment with some questions for his next visit!

Kevin Green’s 4 Keys To Success

Look behind Kevin Green’s self-effacing and humble manner, and you find an astute, meticulous and highly driven entrepreneur.

There’s a reason he is the UK’s top real estate owner. He has been mentored by Sir Richard Branson and gives talks across the globe on how to achieve success.

Normally, I try to break down the core lesson from each guests into three takeaway points. However, Kevin already breaks down his own success into FOUR essential themes.

Here are Kevin Green’s four themes of success:

  1. Self-awareness
  2. Attitude is everything
  3. Self-confidence
  4. Stay grounded.

1. Self-awareness is a big one for all of us, no matter the industry. You can read all the success books you want, and apply great business techniques, but if you are in the wrong game, you will always be stuck.

We must know our limits and our talents, and be honest with ourselves about what we are good at. There’s no point trying to please everyone. Get clear on your gifts and passions, and start living your destiny.

2. Everyone is on their own journey. Our idea of success might be different to others. Everyone you meet has their own story, and deserves to be given the same level of respect.

Having hit rock bottom himself, Kevin knows the potential for transformation if ordinary people are given a chance in life. So see the best on others, and they will treat you the same way.

3. Self-belief is an essential component of success, but it doesn’t always come easy.

The good news is that it can be built over time. Kevin, like many of our guests, is naturally an introvert, but he has taught himself to be a strong, effective communicator. Whatever your self-esteem levels, confidence comes with practice, so don’t sweat it. Just start small, and build a lasting core of positive self-belief.4. Stay grounded – Success is a scary business. Most of us avoid it because it terrifies us. Kevin says Sir Richard Branson taught him a vital lesson about keeping his feet on the ground.

Sir Richard’s approach to business is to always keep in mind of the big picture. Look at the structure, be an observer. Don’t get caught up in success or rest on your laurels.

A major part of maintaining success is to always be evolving and adapting, and to do this you need to stay objective about yourself and your business.Kevin Green gives a whole new meaning to the term “self-made”.

He’s seen it all, and he has spent decades honing his success methods. His advice is simple, but effective, and each of these tips can be applied today.

Breathe Motherf*cker! 3 Things Wim Hof Taught Me

Ultimately, Wim Hof’s message is one of empowerment. He is not just some guy who does crazy feats in freezing temperatures. He is no media gimmick.

Wim uses his record breaking powers, and the attention he gets from the media around the world, to further his true mission to give everyone the tools to create strength, happiness and health for themselves.

The key to happiness is harnessing our reactive brains, the survival instincts, instead of living at the mercy of them.

Here are three of the lessons I learned from Wim:

  1. The Cold Is My Teacher
  2. Breathe Motherf*cker!
  3. We Can Conquer Our Fear Of Death

1. The Cold Is My Teacher

He hates the cold just as much as you or I do! Wim can think of nothing better than a warm beach under some palm trees, but he knows that in the bite of the cold lies a deeper wisdom.

Wim’s experiences with the cold have led him to a conscious connection with the instinctual mind, a deeper relationship with his primal nature.

For most of us, this is often a slave-master relationship, but by confronting the merciless power of the cold, Wim has learned to still his mind and harness that power rather than be a victim of it.2. Breathe Motherf*cker!

The way we create this conscious connection is through understanding the breath, and as a result, understanding the true nature of the mind/body relationship.

Wim’s daring experiments in the cold create a shortcut into the body’s natural survival techniques.

Wim controls this process through mastering the breath.

The idea is to reset the body into it’s completely natural state of healthy survival. It’s a neat trick but it requires disciplined breath training to do it in a controlled way.3. We Can Conquer Our Fear Of Death

Wim’s story of swimming in freezing waters under one metre of ice will make any normal person panic just listening to it.

But for Wim the experience was one of complete calm, an almost dreamlike feeling.

He had mastered his breathing and pH levels so much that the loss of oxygen didn’t send his body into a state of fear and flight.

Even though his retinas froze and he lost his way in the dark waters, Wim became one with his nervous system.

We may not be able to conquer death, but Wim’s method proves that we can conquer our primal fear of it.

Can you imagine a life without fear of death? If we can control our nervous systems in the most extreme situations, then we truly can create happiness in the face of life’s struggles.Wim’s message powerful because it puts us in the saddle. Mindset is truly everything.

Have you ever experienced a moment of calm in an extreme situation? Let me know what it was like and leave me a comment.

Lead by example: Three things I learned from Chris Eubank

If you ask me one word that springs to mind when I think of Chris Eubank, I would say “leadership”.

He carries himself with dignity, humility and self-respect, and by doing that he encourages everyone around him to do the same.

Here are three of the top lessons I learned speaking to Chris Eubank:

  1. The warrior leads by example
  2. Those who take risks are truly free
  3. Be humble

  1. The warrior leads by example

Chris told me that the warrior’s duty is to offer an example of the best a human can be. He is there to inspire others through his dedication and achievement.

This is true. This is why we love Muhammad Ali. It’s the reason why people still praise Conor McGregor, even in defeat.

It’s the reason why Chris Eubank commands the respect of younger generations years after his fight career came to an end.

People seek leadership, and the most powerful leadership is by example. If you want people to respect you, then you better act like it. Don’t talk the talk if you can’t walk the walk.

  1. Those who take risks are truly free

Only a fighter can really know the value of this statement. But all of us in the entrepreneurial game know the importance of risk.

You can’t take risks unless you start to get comfortable with being uncomfortable. That was the big lesson I learned from Dan Pena too – taking risks is good for business.

The trouble with taking risks is that there’s nowhere to hide. You can’t rest easy, there is no short cut.

But if you take risks in life, even in the midst of failure, the payoffs are huge. Again, look at Conor McGregor. He took a huge risk, and lost.

But compared to the rest of us, fighters like that are free, they are not boxed in by shame, limitations or fear. Risk is part of their daily life.

To succeed in any area of life, you need to think like a fighter, and make a friend of risk.

  1. Be humble

Whether it was talking about the Pale Blue Dot, or why he lived a theatrical life in the fight game, Chris’s message is one of humility.

Chris is a very confident man, and he dresses sharp, and talks with authority. But the truth is, anyone that ever meets him realises that he doesn’t take himself too seriously.

By his own admission, he is an actor, he is playing a part in order to make a point.

But when Chris spoke to me about meeting Nelson Mandela, it was clear that the trait Chris values above all things is humility.

What made Mandela great was that he didn’t see himself as someone above other human beings, rather as someone who serves others.

Chris does this too. As a public speaker and teacher, Chris cares deeply about inspiration, and effecting a change in the human heart.

That is a true warrior. Like the Samurai of old, he lives for the service of others, for something bigger than himself.London Real Academy is about helping you to find that greater purpose, that higher calling that will not only give your life meaning, but will make the world a better place.

I think Chris Eubank remains a London Real favourite because he taps into that need we all have, to live for something bigger than ourselves.

Leave me a comment and tell me what you learned from this great man.

What Joe Rogan Taught Me About Being A Broadcaster

Joe Rogan is a leading broadcaster in what has now become a global conversation.

Joe is not just a commentator and comedian, he is a kind of multi-disciplined purveyor of ideas.

It’s safe to say that without The Joe Rogan Show, London Real might not exist in its present form.

I learned so much from Joe Rogan but here are three lessons that are crucial to any career in internet broadcasting:

  1. Talk About What YOU Want To Hear
  2. There Is An Audience For Everyone
  3. Make Ideas Popular

1. Talk About What YOU Want To Hear

A big part of London Real has always been about starting conversations you won’t find anywhere else.

Rogan is arguably the guy that kick-started what is now a global movement dedicated to real talk about real people.

Joe understood what I was trying to do on London Real, talking about Ayahuasca and The Venus Project, going where the mainstream media has always been too scared to go.

Joe was the first guy to start doing this in a major way. It wasn’t just about goofing around, or the crazy stories. It was about reclaiming the dialogue, and without Joe I would never have had the courage to take the leap into broadcasting. 2. There Is An Audience For Everyone

Joe Rogan told us the story of his own move into internet broadcasting, and he said a big drive behind his show is the “abundance mentality.”

Joe told me that there is an audience for everyone. With billions of people in the world, there is no need to think of another internet entrepreneur as a competitor, because the chances are your unique experience will resonate with another group of people just like you.

Both Joe and I agreed that there can’t be too many internet broadcasters, so there is no excuse for resistance. Just get out there and broadcast yourself!3. Make Good Ideas Popular

When Kelly Starrett was here, he talked very highly of Rogan. He said the big innovation of his show was his ability to communicate cutting edge ideas to an audience that might never be exposed to them otherwise.

Rogan curates obscure science and ancient philosophy and brings it together with psychedelics and mixed martial arts.

Without even trying to, Joe has impacted the culture and broken down barriers when it comes to the kinds of combinations of ideas and conversations we can now have.

It’s not enough to talk about cool stuff. You have reach out and take the audience by the scruff of the neck. You have to make those ideas translate into people’s lives.

London Real is does this, and we do so by following the lead of innovators like Joe. Joe Rogan is a hugely popular broadcaster, commentator and comedian, and he has a lot to teach across many disciplines.

If you have something to add about how Rogan has impacted you, or you think I have missed something then get in touch.

Leave me a comment below, it’s all about the conversation!

Reignite Your Relationship

Now that Valentine’s Day is over, the big question on all our minds is how do we keep that sense of excitement, mystery and attraction going all year round?

This is the big challenge for a lot of us and with the pressures of modern life it can seem more and more complicated by the year.

Esther Perel is a psychotherapist by trade she has worked with many entrepreneurs, and she has fascinating insights into the way our modern lives have changed the model of traditional marriage and partnerships.

These are some of things she taught me that really helped me get a new perspective on love, romance and attraction:

  1. ALL Relationships Matter
  2. Keep A Distance
  3. Be A Disrupter

  1. All Relationships Matter

We are creatures of meaning. We need connection. We need to know we matter to others. We are alone, but we are never fully alone.

Esther talks about how many of us are driven by a need for a legacy. Our happiness is dependent how many others we impact in the world.

In that sense, she says that we are never truly alone, because our sense of humanity is so linked to the way that others carry us with them, and the way they affect us too.

So it is important not just to seek and nurture your partner, but to treat everyone with love. We literally exist through others, because as Esther says, without them, what is the point of our achievements and hard work.

  1. Keep a distance

All relationships depend on desire. And desire needs space. We need a bridge to cross, a journey, a sense of achievement.

It is like anything else in life – there needs to be a sense of struggle and victory for it to give us real value. Just like in business or our creative lives, if it isn’t a challenge, we are not interested.

Relationships suffer from this all the time, and it is a paradox. We would normally think that intimacy is the key to a good relationship.

Whether it is being able to see your partner in their passion, in their absence, or with an element of surprise, it all comes down to distance.

Esther says we keep the flame going by retaining a sense of mystery and wonder, and for that you need room to breathe in your partnerships.3. Be An Agent Provocateur

Esther describes herself as being a disrupter before the word became fashionable.

Having heard first hand the experiences of her parents at the hands of Nazi fascism, she says she is naturally driven to challenge any forms of hard dogma and convention.

These things are too tied up with prejudice and violence, so she understands the importance of being disruptive and challenging conventions.

Esther works a lot with tech professionals and entrepreneurs, and she told me that holocaust survivors were models of entrepreneurism.

A weird thing to say maybe, but it makes sense if you think of survivors as people who are constantly out of their comfort zones, constantly adapting, and who have to think creatively to avoid the brutal consequences of rigid conventions and automatic thinking.

This kind of attitude will not only help keep your relationship fresh, it will breathe new life into other aspects of your life, from fitness to business.

If in doubt, challenge the norm, avoid routine for it’s own sake. Be provocative.What challenge are you facing in your relationship right now?

Leave a comment below and let me know what you are struggling with, and how Esther’s advice might help you deal with the problem.