The Power Of Speech: Julian Treasure’s Ted Talk Secrets

Julian Treasure is a Ted Talk master. He is also a consultant advising top brands and companies how to manage their branded sound and their sound spaces.

Whether it is optimising the human voice, or thinking consciously about the music and audio your business uses, Julian is an expert in how to use sound to communicate a powerful message.

Here are the three things I learned from Julian Treasure:

  1. Hello Sexy!
  2. Learn To Listen
  3. Speak Powerfully

1. Hello Sexy!

The phrase ‘hello sexy’ comes from something an air hostess said to Julian on a Virgin Flight. In two words the attendant had captured the Virgin brand entirely.

Most companies have a brand book. But how many have a section on sound and audio? Next to none.

If you get the sound right, it can create instant loyalty and it can communicate much more than a piece of copy, or even an image.

Julian spoke about the Intel jingle – you all know the one! It is not an “earworm” but it stays in your head, and it communicates the essence of the brand without overloaded language or a hard sell.2. Learn To Listen!

Listening is a dying art. Julian believes it is much more important than talking. If no one’s listening what’s the point right?

Julian believes that true listening is when the person’s voice you are listening to is the only sound you are interested in at that moment. Your attention is truly undivided.

We undervalue listening because we think it is a passive activity. But Julian insists that to really listen you have to make conscious decisions about what you choose to focus on, and you place meaning on what you hear.

We could all do with a little retraining on how to listen, but if you need a quick trick, Julian recommends waiting three seconds before you speak.3. Speak Powerfully

Julian says he regrets some of the normal speech patterns that you find in conversation these days.

One common type is the “valley girl”, rising intonation, where everything is a question. Another example is the “vocal fry”, which is the surfer/hipster talk, where everything is said in a lazy, sunny drawl.

Neither of these are good for our voices, and nor are they good for communicating value.

Figures show that we are more likely to vote for politicians with deep, resonant voice that echo from the chest. The lower registers have authority and are more trustworthy.

The point is not try to make everything you say sound like James Earl Jones, but simply to be more conscious of what you say and how you say it.

The rule of thumb is to avoid common cultural memes like the ones mentioned above, and speak with clarity, warmth and authority. It should be a natural process, not forced.Julian’s teaching is not formulaic. There are so many variables in how we communicate with sound. But he has taught me how to speak consciously, and to really be aware of the impact of sound, as much as language and images.

Sound is a big part of London Real, and we think hard about everything from my Ted Talk to the music we use on our videos.

How could you improve your speaking or listening? Are you what Julian calls an “interrupter”, and how can you improve the power of your speaking?

What Daniel Priestley Taught Me: How To Make Your Business Oversubscribed

Daniel Priestley embodies what it means to be an entrepreneur in today’s world. He’s completely unpretentious, completely congruent and passionate about empowering others.

It’s almost like Daniel’s mission is to help create as many entrepreneurs as humanly possible, so that the world we live in becomes more creative, more vibrant and more driven by passion and ideas.

Quite honestly, that is what we want at London Real too. The future will be defined by people living their dream, harnessing their talents and solving problems with vision and inspiration.

Here are three of the lessons I learned talking to Daniel Priestley:

  1. Become A Key Person Of Influence
  2. Be “Oversubscribed”
  3. This Is The Age Of The Entrepreneur

1. Become A Key Person Of Influence

Daniel told me that he came across the concept of KPI by touring and speaking with highly successful people.

He was struck by the fact that rather than being the cleverest, most tech savvy people, or the ones with the best website of business card, these people were simply the ones who had positioned themselves the best within their field.

KPIs are not functional and they are not just part of the conversation, they are at the centre of it. The phone calls come to them, they don’t have to chase opportunities.

You might have heard of the five skills Daniel outlines in his book Key person Of Influence – Pitch, Publish, Product, Profile and Partnerships.

It’s about harnessing your personality and skills so that you are positioned as THE go-to person in your industry.2. Be “Oversubscribed”

In his amazing book Oversubscribed, Daniel gives the example of a club in Majorca where customers who buy a bottle of champagne are treated to a train of hot employees parading the bottle to their table, while the DJ gives a shout out and fireworks are lit throughout!

The idea is that it is more effective to celebrate your buyers, your existing clients, than it is to spend all your energy chasing new ones.

Another example in the book is the music festival Glastonbury, where you have to jump through hoops a year in advance to just sign up for tickets. Not only that, you have to buy them without knowing which bands are on the bill.

Making it difficult to get tickets means the festival retains its aura of exclusivity. As a result, Glastonbury consistently sells 120,000 tickets in a matter of minutes.

If you turn your clients into aspirational people – people others want to be like – buyers will flock to you. They’ll be queuing up, and demand will massively overtake supply.

This is far more effective than pushing the hard sales, offering deals or seducing new clients. The idea is to create an experience people are falling over themselves to be part of.

  1. This Is The Age Of The Entrepreneur

This is the age of the entrepreneur. The age of the employee is over.

In the first chapter of Daniel’s book Key Person Of Influence he says the world five years ago is no longer the world we live in now.

More and more we are living in a technological, digital age, based on ideas and creative solutions.

The upshot here is that old career models no longer work. It is just no longer true that the harder you work, the more you study the more successful you will be.

The essential commodities of our time are creativity and passion. Those who have these qualities are the opens who outlast the rest.

What i love about this is that it is not just a nice dream. It is the key factor in success. If we look at the game changers of our time – Steve Jobs, Sir Richard Branson, Elon Musk etc., what marks them out is their vision and their drive.

Being good at spreadsheets won’t cut it. Studying a masters will throw you off course.

You become successful by harnessing your unique qualities and skills, and building a business around what brings you joy and fulfilment.

If we don’t, then we are set for a future of frustration, corporate anonymity and squandered potential. When you are running a business, or trying to get anything important done, it is easy to lose sight of the power of a creative vision.

In Daniel’s method, inspiration, passion and fulfilment are not the by-products of hard work. They are the essential resources that power the engines of a modern economy and influence the culture.

Daniel’s message is powerful in so many ways, but above all it encourages us to do what we love, to live the life of our dreams, not just because it makes us feel good, but because that is the greatest thing you can do for others.

So much of what we are about here at London Real is influenced by this positive and life-affirming philosophy of business.

I want to know what talents, experiences and passions could be the foundation of your future business? If you could dream big, what unique gift of yours could make the world a better place and how?

Leave me a comment, and let’s get those ideas flowing!

Where The Rubber Meets The Road: Marianne Williamson On True Spirituality

The interview with Marianne was far reaching. We talked about everything from Donald Trump to religious history.

There is so much to study and listen to over and over again in this discussion, but here are three of the key lessons I learned from this great teacher and spiritual thinker.

  1. Politics And Spirituality Go Hand In Hand
  2. Miracles Can Happen
  3. Desire Not Appetite

1. Politics And Spirituality Go Hand In Hand

Marianne embodies the very best of American values – freedom, compassion and equality, and it is a crying shame she missed out on entering Congress.

She uses the analogy of health to describe contemporary politics.

Medical science has evolved to incorporate integrative approaches to disease.

We now understand that taking the knife to the cancer is not the only option. Preventative medicine should also play a part in human health.

For Marianne, it’s the same with politics. We can’t just rely on military might to enforce peace on earth. Barging into Iraq to topple Saddam Hussein had long term effects we are still paying the price for.

If we are going to recover our moral integrity in the west, Marianne believes we must take an integrative approach, and by that she means a spiritual approach.

We need to deepen our awareness of what has gone wrong, understand our mistakes at the their roots – the level of consciousness.

Marianne calls this atonement – taking a “fearless moral inventory” and making changes that come from a shift in how we approach politics.

It’s about tackling problems at the spiritual and psychological core, not just on the superficial level of policy and debate.2. Miracles Can Happen

Until I talked with Marianne, the word “miracle” always held a biblical resonance. I associated it with some of the more unbelievable aspects of organised religion.

But Marianne is a student of A Course In Miracles – a book which uses the word in a very specific, pragmatic way.

For Marianne, miracles are simply shifts in consciousness from fear to love. It kind of reminds me of Peter Sage’s wisdom around reframing negativity.

Marianne dropped some powerful science on what she believes it means to say “we are all one.”

Our minds are connected because our thoughts come from the same creative energy, the same quantum field.

She says that enlightenment is simply the shift from body-identification, to spirit-identification.

Looked at this way, it is difficult to think of any situation that can’t be understood to be a miracle in some way, and as an opportunity for growth, forgiveness and love.

That shift Marianne talks about is, she claims, what was is really meant by the Christian concept of “turn the other cheek.”

Basically, take another look, change your fundamental perception of the event in question.

When you reach a place of understanding, it is very hard not to feel compassion for those that attack you.

It’s not about being fluffy and esoteric. It’s just about being evolved and big enough to see the big picture.3. Desire Not Appetite

According to Marianne, we have lost our connection to our true selves.

The body-mind connection has been cut off, and so we live our lives caught up in the world, in the distractions and temptations of modern living.

Marianne explains the paradox of the fact that we spend so much time indulging ourselves materially, but never allow ourselves to live the life of our truest desires.

She recalls someone telling her when she was young that she was too hard on herself because she was too easy on herself.

Basically, we allow ourselves to be caught up in appetites, and we forget to live from our spiritual centre, and for that reason many of us are miserable.

The same people, according to Marianne, who won’t allow themselves to step into their heart’s truest desire, are often the same people who are easily caught up in every passing fancy.

The quote that made Marianne famous, about our deepest fear being our light, is related to this point.

It’s easier to get caught up in the day-to-day, superficial indulgences, than it is to make a commitment to ourselves to become who we really are.

Marianne has an enriching presence, and there’s something very precious about her wisdom. At the same time, her uncompromising, unapologetic energy commands respect and forces you to act on the wisdom.

As Marianne herself says, the hard work of spirituality starts when we put the rubber to the road.

I want to know what are the passing fancies and indulgences you use to avoid moving into your deepest desire for yourself? In what ways are you being too easy on yourself, so that you end up being too hard on yourself?

Let me know in the comments. I look forward to your stories.

Money Not Zen! How Dan Pena Changed My Life

Dan Pena’s method of coaching is pure shock and awe. People either love him or hate him, and that’s exactly the way Dan likes it.

His mission is to rattle people out of their comfort zones, make them do what they need to do in order to become the best they can be.

And you know what, as much as it pains me to admit it sometimes, the old man is always right.

He likes to do things properly, and if you ever get the chance to visit Guthrie Castle you’ll see for yourself that he runs that place like clockwork. Every lawn is mown smooth, every sheet is crisp and spotless, every meal and every drink is served at the correct time.

It goes without saying that Dan changed my life, but here are three of the key lessons I learned from the 50 Billion Dollar Man:

  1. Fulfil Your Potential
  2. Never Miss A Meeting
  3. Focus On The Few And Not The Many

Fulfill Your Potential

Dan is the first to tell you not to project any “Mother Theresa sh*t” onto him. He does what he does because he wants to be the best, and that’s all there is to it.

Frankly, I know Dan is no saint! Having said that, he does what he does for more than just pure ego too. I think it actually causes him pain to see unfulfilled potential.

It could be his military background, it could be his LAPD dad. Whatever it is, I believe Dan’s fundamental passion is seeing people reach the best of themselves. It’s not compassion, he just gets a kick out of it.

Like Dan always says, “If we were at war, we’d all be dead!” Basically, if we have to do things to the best of our abilities in battle, why not do them that way in our daily lives?

Living life at our fullest potential is inherently valuable, and being around Dan brought that home to me in a big way.Never Miss A Meeting

One of Dan’s favourite stories is flying out to meet his dad in Europe during the Korean War. His dad was head of the CID for the forces, and by all accounts a bad ass.

When Dan meets his dad he realises he is covered in blood. His dad had just had surgery to have a tumor removed, but insisted on being allowed to meet his son at the airport.

Years later, when Dan was in a doombuggy accident which shattered his shoulder, punctured his lungs and liver, and broke eight ribs, he still made it to a meeting with a top mentee and the managing partner for PWC.

The point here is commitment. Dan never misses a meeting. It’s not about politeness, or being pedantic, it is about mental discipline. If you can’t follow through on every commitment you make then how can you expect to reach your full potential?

Dan never makes an excuse, and a near death accident is no exception. If he says he’s going to do it, he’ll do it, and he has his father to thank for setting that example.Focus On The Few And Not The Many

This goes back to Dan’s no holds barred, rattle your cage approach to mentoring. Once Dan is done with you, you shed your BS, you get rid of all the excuses and defences that hold you back from achieving your potential.

This means streamlining your peer group, not being so politically correct, and most importantly you stop wasting your time and energy on people and projects that don’t pay off.

One thing I have noticed on the new Business Accelerator course we are doing on the Academy, is I am only interested in investing in the few people who are willing to go the distance.

The course is not everyone, because it’s hard, it means confronting yourself. It means being able to hear things you don’t want to hear.

The course is exclusive and difficult to get onto, and I like it that way, because I know I can’t help everyone. I can only help a select few who are willing to show commitment.

This is what the Academy is all about. This is what 2016 is all about. I’m only interested meeting and helping the elite minds who are passionate about change, who are willing to do the heard work inside and outside, to fully realise their dreams.

And everyone else? Good luck, is all I can say.So these are the top three lessons I learned from Dan. It’s rare that Dan tells someone something they don’t already know.

They just don’t want to face it, and his full on, uncompromising energy either makes you confront your limitations and push through, or makes you run and hide for cover.

In the end, it is about action and accountability. I’ve said it before, but it bears repeating, meeting Dan was like taking Ayahuasca. You hear what you don’t want to hear, and you are forced do what you are too scared to do.

Dan blasts through your psychic defences and opens up a sense of possibility. You realise the only thing between you and your dreams is YOU!

Good luck with whatever dream you are working on, and remember – “Just Fucking Do It!”

Can You Teach Good Taste? 3 Things I Learned From Magnus Walker

I feel so lucky when I get to sit down with the numerous successful people we have on the show, and pick their brains on how they dominated their field. And that is exactly what I did when I spoke to fashion designer and entrepreneur Magnus Walker.

You probably know Magnus from his hugely popular TEDx Talk called Go With Your Gut Feeling. Magnus grew up in the tough northern UK town of Sheffield, but ended up in LA and created three incredibly successful businesses in fashion design, filmmaking and sports car design.

The theme throughout all of this success is Magnus’s commitment to listening to his instincts. In his TED Talk he calls it the “strange feeling”.

All of the lessons I’m talking about today come from this root attitude. When Magnus was a teenager in the seventies he was constantly told “cut your hair and get a real job.” He has done neither.

Instead, he lives the life of his dreams, applying his creativity and passion and setting trends that Hollywood A-Listers can’t afford to ignore.

Here are just three of the key lessons I learned from talking to Magnus:

  1. You Can’t Teach Ideas and Good Taste
  2. How Bad Can It Be?
  3. Work Ethic

1.You Can’t Teach Ideas and Good Taste

Another common theme linking all of his successes, is the fact that Magnus didn’t have a professional or educational background in any of the industries that he has dominated.

He stumbled into each of them, but what Magnus does have is an acute sense of taste, and a desire to put his own mark on whatever he creates.

This is something that a lot of people overlook when they are trying to make it. They are searching for the magic formula, trying to master the methods that have come before them.

This is what they teach you in every business and art school. There is a right way to do something, and even if you break the rules, you have to know the rules.

Magnus didn’t pay any attention to that. Magnus has an uncanny ability to believe in his own vision, and as a result everything he has created has worn the distinctive mark of his own unique style.

This is a crucial lesson for anyone trying to dominate a creative and competitive industry. You have to put yourself into it, and you either have good taste or you don’t.

Make it your own. Leave your mark on the product, and only then will it stand out. Steve Jobs was a genius at this.

Art schools and MBAs can’t teach you how to get good ideas. That has to come from you.2. How Bad Can It Be?

Magnus is effectively an immigrant in the US. As he told me in the interview, had he stayed in Sheffield, he probably wouldn’t have had the boldness and vision to take the risks that have made him so successful.

This goes back to a big theme for me on London Real. I love that immigrant mentality. It probably has something to do with being out of your comfort zone. When you are already fighting for survival, you are more willing to take risks.

Magnus himself said that with everything he does, he still feels he has nothing to lose. He also told me he thinks a lot of people are stuck on the issue of risk. They talk themselves out of a good idea because they are scared of failure.

We hear a lot of talk about overcoming fear of failure, but Magnus is proof that going to where the fear is, really works. And it has worked at least three times for him in a big way.

Magnus never rests on his laurels. I don’t think he could even if he wanted to. He told me that in the design business you always have to be reinventing the wheel.

I think what marks Magnus out is the fact that he LOVES the challenge of staying ahead of the curve. He doesn’t shy away form the risk of trying something new.

Like he said, everybody wants the next best thing, but few people are willing to risk doing something different.3. Work Ethic

Despite Magnus’s Rick Rubin beard, his dreadlocks and grungy Venice Beach style, be in no doubt about how hard this man works.

As a young man, he was basically an athlete, training in cross country running twice a day, five days a week, and he was even part of the same running club as Olympian Sebastian Coe.

In short, Magnus learned very early on the value of discipline and commitment. What marked him out was a desire to be free, and to be truly himself.

Going with your gut sounds like an easy way out. But for Magnus it is  not about taking the path of least resistance.

In fact, Magnus never shies away from the difficult choices. Going with your gut means doing what scares you the most, and being prepared to work for that vision.

The key here is passion. Magnus doesn’t have to trick himself to be motivated. He has a passion for realising his ideas.

As Magnus says, most people never find that thing that makes them passionate, and that’s what they can’t understand about his success.

If you love what you do, your work ethic comes naturally. If you are having to force your work ethic, maybe you are not following your gut.So there are my three lessons. I could have written a whole thesis on what makes Magnus Walker successful. Magnus’s message is something every entrepreneur, artist and creative visionary should listen to.

Leave a comment below and let me know what your gut is telling you TODAY, and what fear is stopping you from acting on that vision.

What Ido Portal Taught Conor McGregor

I recently got this message from UFC featherweight champion Conor McGregor’s movement trainer Ido Portal:

“I’m relaxing with Conor on the beach in LA. No stress whatsoever.”

The crazy thing is, he sent me this 5 days BEFORE Conor knocked out Jose Aldo in 13 seconds.

I can’t think of a fighter on the planet who can say they have “no stress whatsoever” in their camp before a championship fight.

But this is exactly why Conor is a completely new kind of fighter.

Ido Portal can claim a lot of credit for helping McGregor hone the principles of his fighting.

This is a fighter that understands movement as a language.

He’s not thinking in terms of set techniques – punches, kicks and grapples.

He sees the body as a holistic weapon, and the fight itself is a blank canvas.

There’s a famous quote from Michelangelo, where he says the sculpture exists in the untouched block of marble. That’s kind of how Conor thinks about a fight.

He’s not going into the cage with a game plan, with an intellectual idea of how to win the fight.

He’s going in there to create victory, to pluck it from the negative space that exists between him and his opponent, just like Michelangelo saw the work of art in the uncarved rock.

Jose Aldo was defeated because, just like most UFC fighters, he’s an expert in a given set of memes.

Once he is forced outside of those memes, however, he is powerless.

The big problem with sticking to set patterns of blocks and punches, grapples and counterstrikes, is that an intelligent fighter is going to know how to defeat you.

When you free yourself from these strict memes, like Conor has, you effectively become unbeatable, and it has little to do with your expertise.

What it is, is a mindset. A principle upon which the fighter bases his or her responses in a given moment.

McGregor sees a punch and a kick as an extension of an arm and leg, each capable of it’s own vocabulary.

Where the typical fighter sees a limited set of techniques, Conor sees an almost infinite range of possibilities.

And once the fighter has fully grasped that principle, “the principle produces technique – instantly”.

For Conor McGregor, there are no memes. The way it’s been done before is irrelevant.

Conor is an organic fighter, because he creates and reacts in the moment, rather than activating certain specific combinations or pre-defined combat shapes.

For a about a week and half before the Aldo fight, McGregor trained with Ido.

The training regime was unlike any other pre-fight preparation.

There was little or no sparring practice, no fight videos, no real thought about combat at all.

What Ido and Conor did was practice movement. They worked on expressing the full capacity of the body.

It was about being present in the body, rather than preparing for a fight.

Conor said it himself, he woke up the day of the fight feeling relaxed and excited to get in the cage.

Something Conor said in one of of the press conferences really stuck in my head, because it gives you an insight into his mind.

He said once he’s in the cage, he is free, it’s the only place he really feels completely himself.

He doesn’t have to satisfy anyone, or fulfil obligations.

He just gets in there and expresses himself. He’s like Picasso in the Octagon, fully present, alive to creative possibilities.

He’s not going in there like a lot of fighters do, hoping for a certain attack so they can react just like they’ve trained to do.

A lot of martial artists are fond of quoting Bruce Lee’s line “be like water, my friend.” You know the one, the water doesn’t just fill the cup it becomes the cup, right?

It’s about being fluid, going beyond technique into a state of mind that means you are fully adaptive and creative.

Lots of people quote the line, but how many fighters actually live it?

Nobody does, except for Conor. When a fighter fosters his technique based purely on principle, rather than tried and tested technique, he’s truly unpredictable.

That’s what the ancient philosophers of war taught us.

As Sun Tzu said, you defeat the enemy by becoming formless.

Not literally formless, but the appearance of having no form.

You confound expectations, there’s no set dogma, no set of rules to how you fight, and your opponent can’t build a strategy around you.

If Conor McGregor is to be beaten (and I think it will be a long time before anyone can defeat the mad celt) then that fighter must understand the subtle relationship between technique and principle.

One thing is for sure.  The UFC will never be the same again.

End Your Losing Streak With Psychedelics – 3 Things I Learned From Dan Hardy

Dan Hardy sticks in my memory not just because he remains one of our most watched guests on London Real, but because he’s just so open and honest.

At the time of filming this episode Dan was still waiting to hear if he was going to be the UFC’s man in the UK, but that didn’t stop him from laying everything on the table.

As always, I learned so much from Dan but here are three of the top takeaways from this now classic episode.

  1. Honesty
  2. Own Your Losses
  3. Psychedelics Need Discipline

  1. Honesty


Right from the get-go, Dan said there was nothing off the table.

Dan’s career in the UFC was full of ups and downs, going from the number one welterweight contender to a four fight losing streak after a gruelling fight with champion George St. Pierre.

You never know how a fighter is going to take questions about his losses.

But Dan insisted on absolute honesty, and seemed happy to go anywhere I wanted to take him.

He also talked openly and honestly about psychedelics and how they affected his training and fighting.

On top of that he gave us an account of what it was like to be diagnosed with the rare heart condition, Wolff-Parkinson White Syndrome.

Dan goes into serious detail here, talking about the condition that finally ended his fight career.

I actually asked him if he thought it was a good idea to get so raw about his regular use of drugs, when he was in the running to be the UK’s figurehead for the UFC.

Dan told me the more honest he is in life, the more opportunities open up to him.

You hear a lot of people say that your outer world experience will be a reflection of your inner world.

Dan is proof that this is true. It was a real eye opener for me.

He had so much to lose from coming clean, but in the end of the day it was about integrity.

Short term it pays off to be economical with the truth, but if you are super-open with people, then you build trust, and attract the relationships that really matter.

  1. Owning Your Losses


The story of that four fight losing streak is really tough to hear from Dan, but by that point he was really philosophical about it.

Dan gave us a fight by fight analysis of his opponents, his training regime, and the moves that lost him those heartbreaking bouts.

Each time Dan talked about a fight and the reasons for his loss, he was completely raw about his own weaknesses.

Whether it was a move he didn’t see coming, or he felt he was just outmatched, Dan recounts these moments with real clarity and humility.

Dan is not just an MMA fighter, he’s a martial artist.

Martial artists are all about controlling the ego, and there’s no better way to get over yourself than to truly own your limitations, mistakes and failures.

I honestly believe this not only makes him a great guy, but it’s probably what makes him so good at his job as a fight commentator.

  1. Psychedelics Need Discipline


I wanted to touch on psychedelics here, because I think Dan captures perfectly the difference between the reality and the myth around plant-based drugs.

We’ve talked a lot about the use of Ayahuasca and Psilocybin on London Real, and you’ve heard me say many times that they are powerful tools for self-fulfilment and awareness.

It’s not just about experimenting with crazy experiences, it’s about actually developing yourself.

Dan has a great quote from this episode: “Ayahuasca doesn’t change the person, it just helps them understand who they are, so that they can make the changes themselves.”

I couldn’t agree more.

But Dan’s use of psychedelics is entirely unique. He integrates them into his life, his training and his fighting.

He told us about his detailed routines before and after his ceremonies, and they even involve kettle-bell workouts and long distance running.

Even for me, this is out there, but I can see why he does it. Dan actually WON the next fight after his first Ayahuasca experience.

It’s about evolving and developing his relationship with his ego and his intuition.

Dan taught me that if you want to get the full benefits of an experience like this, you have to do it right.

All drugs tend to get grouped together, and most people think psychedelics are as recreational as Marijuana and alcohol.

It’s just not true. All evolution is hard, and takes attentive discipline.

There’s no shortcut whether it’s meditation or psychedelics, and Dan brought that truth home for me in a big way.

The running theme here is how impressed I was with how Dan had built a healthy relationship with his ego.I’m interested to know if there are any failures and losses you’re carrying around from YOUR life right now, and how you might take ownership of them and let them go.

Let me know in the comments below, and I look forward to hearing about your growth!

Break Free Of The Hive Mind: Three Things I Learned From Steve Maxwell

I hope we can get Steve Maxwell back on the show for another interview, he’s such a badass, but he’s also very passionate about getting his message out there.

As Steve says in this interview, he likes to lead by example. Steve doesn’t really have a doctrine, but he IS trying to say to people – here’s an alternative way to live.

He really is one of the freest people I know, and gives me a similar vibe to Ido Portal. He’s gone beyond social expectations and definitions.

Steve is a big favourite with you guys, and I know you’re gonna have your own takeaways, but here are some of the top things that have stuck with me since the last interview.

  1. Control of the mind
  2. Forget the collective conscious
  3. Zen training – for the sheer joy of doing, not for performance

1. Mind Control 

This first piece is really the key to Steve’s knack for adaptability, and I swear it’s the foundation for how he manages to live like a nomad, and on his own terms.

Steve tells the story of his old Army sergeant who never seemed to be working out but still managed to stay totally ripped and have one of the best physiques Steve had ever seen.

The trick was completely mental. Every night before bed this Army sergeant would thank God for giving him the body he wanted to have.

This is an extreme example, but there’s a lot of truth in it. You can go the opposite way and be working out six days a week and see little or no change in your body.

It’s about the mentality. If you don’t have control over your mind, all your energies will go to waste.

As Steve says, we need to reclaim our minds from the fear-based culture, otherwise we will just be rehashing second-hand negativities.

Steve uses affirmations, meditation and gratitude lists, and it’s this that helps him take control of what his mind manifests in his life.

2. Get free of the hive mind

This is related to that last point about mind control, but Steve applies it to everything.

We’re so caught up in the rituals and celebrations of society that we forget sometimes why we even do what we do.

For a lot of us, our whole lives are run like this – doing stuff just to impress people we don’t like and because society says that’s always been the way.

Steve doesn’t even celebrate birthdays and anniversaries! He’s taken himself out of the obligation game completely.

As Steve says, this same mentality that says you have to celebrate this or that, is the same mentality that tells you you have to buy the house, the car and and all the useless consumer goods we think we want but don’t even know why.

We end up following the crowd, not even knowing why we buy stuff, and most of the time we end up being miserable.

This is because we’ve allowed the collective to do the thinking for us, and Steve really got me thinking about how following the crowd on the little stuff like birthdays and anniversaries can lead to following on a bigger level too.

We don’t have to abandon everything – we’ve all got to live in the world. But it’s worth bearing in mind. How much of our time do we spend doing what we actually want, rather than what society has told us to want?

3. Training Without Goals

Goals are such a big part of what we do here at London Real Academy, and in my view the right goal is the game changer in living the life you want.

On the face of it, it seems like what Steve said about not thinking about goals and doing the whole zen thing, contradicts that. But I don’t think it does.

Steve quotes a classic book from the 1970s called The Zen of Running. Basically the idea is to run for the sheer joy of the exercise. Steve says he loves to watch dogs – they run and go crazy, but they do it because they enjoy it, not because they feel they have to.

But Steve also says that he will have smart, localised goals, like perform kettlebell reps with good technique, or make sure his breathing is executed healthily.

The point is to get back to the joyful, animal instincts of exercise, and not get bogged down in impressing others.

If you’re gonna have goals, make those goals personal and purely about good execution. But above all we must enjoy what we do, and that means being adaptive going from workout to workout.

We’re not robots, so we need to listen to our bodies and listen to what Steve calls the higher self. And that can mean changing up your running from day to day. You don’t always need to be beating your PB, but you should always be running correctly and breathing naturally.The last interview we did with Steve is already a classic, and I’m sure you relate to it in your own way.

Let me know in the comments below what YOUR takeaways were, and whether you agree or disagree with what I’ve written here.

DON’T Just “Be Yourself” – 3 Things I Learned From Oren Klaff

Oren Klaff is a force of nature, and so much of what he has to teach is about getting you to access that force too.

Like all our high performance guests Oren plays for big stakes and big money.

On a daily basis he’s in boardrooms and meetings asking companies for millions of dollars.

Like he said at the beginning of our last interview, he’s “doing the the Lord’s work”! Hahaha you have to love him.

Oren sees pitching investors like an old southern preacher sees winning back the souls of his congregation. It’s a spiritual mission!

The last interview Oren did with us was basically a how-to in the art of pitching.

As I’ll explain in a second, Oren is all about bringing value, making yourself so indispensable that people give you what you want.

If I had to choose, though, here would be the top takeaways I got from talking to Oren:

  1. You’re always pitching, no matter who you are.

  2. Ideas trump information.

  3. Don’t just “be yourself”!

  1. You’re always pitching!

I hear all too often people saying that they “don’t pitch”.

They think that just because they’re not VCs or investors running a new start-up, what Oren says doesn’t apply to them.

That misses the point.

Anytime you want to get something done, any time there’s something you want but you don’t have yet, you’re pitching.

Like Oren says, to do anything, you need resources, and you need to persuade someone to see things from your point of view.

That’s pitching.

Like Oren told me, pitching and selling are not the same.

Selling is the art of rapport. Pitching is the art of making yourself indispensable, becoming the source of value.

If that’s true, then damn it, even Shakespeare was pitching.

Artists, actors, musicians, chiefs of police, prime ministers – they’re all involved in that law of nature called “the pitch”.

To resist this fact is to miss out on a lot of wisdom.

So much of what Oren has to say can be applied in every-day situations, whether it’s family, your peer group at work or on the sports field.

  1. Ideas trump Information

This is where we get into the mechanics of the pitch.

For Oren the pitch is not about presenting information.

It’s about hitting a potential investor in the reptilian brain, inspiring them and presenting them with an offer they can’t refuse.

As Oren says, it’s about “bringing the thunder” and for that you don’t need information, you need ideas – creative, enticing and irresistible solutions that only YOU can bring to the table.

That’s what creating value is all about.

Oren talks a lot about “changing the lens” on how a potential client or investor sees their company.

They already know all the information. They already know the challenges they face, and how those challenges play out.

It’s your job to come in and switch it up, change the way they see the problem.

It’s not about facts and figures, it’s about perspective, and when you change the perspective, you dominate, you take command of the dialogue.

You’re no longer pleading, but you are effectively telling them that they are privileged to have you in the room, and they better seize the opportunity to work with you or miss out.

You can’t do that with a pie chart! You have to win hearts and minds.

  1. Don’t be yourself!

Oren was asked to speak at a Tony Robbins conference and one of the things he told the audience is “don’t be yourself”!

This is so counterintuitive, so challenging to everything we have been told by the self-help industry and the New Age gurus over the last couple of decades.

What he means is if you’re not upping your game, if you don’t know your pitch back to front, and if you don’t turn yourself into the THE go-to guy for whoever you are pitching, you might as well pack up and go home.

It’s like Sun Tzu says in the Art of War, the battle is won before the fighting.

If you want to get things done, you need to win people over to your way of thinking.

It’s an essential part of success in any field – providing leadership and being able to win consensus in crisis situations.

If the President of the United States wants to go to war, should he just “be himself”?!

If Ronda Rousey wants to win back her title, should she just tell herself, “you’re good enough” and hope for the best?

No! Bad idea.

You have to highlight your weaknesses and eliminate them.

You have to develop yourself, constantly evolve and be willing to face the hard facts about your own failures.

This is exactly what we are about here at London Real Academy, and that’s why I think Oren’s teaching is fundamental to anyone who wants to build success in whatever field they may be in.I could go on and on about what Oren Klaff has taught me!

Let me know in the comments below, some of the ways you think you can change up your pitch from being just a presentation to full on “bringing the thunder!”

I look forward to discussing this stuff with you and hearing about your A-class pitches!

Real Change, No Gimmicks – 3 Things I Learned From Jamie Alderton

Here at London Real we have so much love for former guest and body transformation coach, and London Real Academy Member, Jamie Alderton

One thing I really like about Jamie is this quiet confidence he has.

He’s not trying to prove himself. He’s done the work, he’s been around the block and he knows what gets results and what doesn’t.

In that sense he’s not selling anything. Jamie is fundamentally an educator, and he wants to make people’s lives better.

Here are just some of the top takeaways I got from my discussion with Jamie:

  1. Consistency is King

  2. Responsibility matters

  3. Lasting change trumps the quick fix

1. Consistency is King

Jamie comes from a military background, so the importance of routine and taking action are central to how he approaches his work.

In an industry so saturated with mixed messages, the truth is basically not that sexy. What gets results is setting goals, building a routine and sticking to it all the way.

Most of us will do anything not to face that fact.

But as Jamie tells me in the interview, repetition and sticking to the plan is ultimately what sets apart winners from losers.

2. Responsibility matters

Jamie tells a story of how he was dropping weight before a modelling competition, and he was in a busy shop getting grouchy and agitated with the crowds.

He was just about to have a go at the attendant when the young man recognises him!

Jamie realised how close he was to failing in his responsibilities as a public figure. He says that now he always imagines how he is behaving from the outside.

If you were an onlooker, would you be happy with the way you are behaving right now?

We have a responsibility to those around us, especially if we are showing leadership, to always be on our A-game, attend to the details and show dignity in everything we do.

Jamie is a perfect example of someone who does that.

3. Lasting change, not quick fixes

Jamie is most passionate when he talks about the psychology of nutrition and fitness.

He has no time for people who just want to get a beach body, or who want to set false goals like benching this or that, or getting some stupidly low body fat percentage.

Jamie says he only works with people who have life-long goals, who want to make deep and lasting changes.

The reason, he says, is because short-term goals usually end up driving us backwards because we lose faith when they don’t work.

Jamie’s all about getting the job done, and when it comes to health, the job never ends. It’s about making a commitment to yourself to change your lifestyle, not your image.Like all successful people, Jamie walks his talk. That’s what makes him a great teacher.

So much of what Jamie talked about in our discussion can be applied in all areas of life not just fitness.

He’s all about the mindset, the psychology, and again, it’s that high performance military attitude that he’s been able to harness and apply to his work.

There’s big love at London Real for Jamie, so let me know in the comments below what YOUR takeaway from this episode was, and how you have managed to apply it to your life on a daily basis.