‘I’d trust no one else with my time, energy and money’: How a Business Accelerator graduate upped his game

“Vision is not only the first step in creating your pitch, it is essential to your company’s development because it provides direction and ensures you aren’t getting too far off track.”

Joe Salazar is a public speaking coach who has developed his own business around his skills. The Salazar Method is built around the idea that conviction, values and what Simon Sinek called The Why, are far more important that techniques when it comes to communicating your message.

A graduate of the first London Real Business Accelerator Joe had his big “aha” moment when he realised his own personal skills could be turned into a full blown company.

I spoke to Joe about how the BizAcc helped him build an airtight business around his passion.

What prompted you to apply for the BizAcc? 

I went back to school in 2010 because I was afraid of doing nothing my life. And while it was a good start, I struggled with the urge to leave again as I always had. Since I was young, I always had trouble with adopting someone else’s perspective on the world. Instead, I wanted to give a voice to the ideas within me, but I was unsuccessful at figuring out how.

But in the winter of 2014, I began watching London Real and my thinking drastically began to change. And by the end of my first year in law school (May 2015), I realized two things: 1. I didn’t want to work as a lawyer; and 2. my attitude was the only real obstacle in my life.

Finally, after watching hours and hours of Brian’s interviews, webinars, and bonus content, I believed in his mission of “building the best you.” More importantly, I saw how the content of London Real and the Academy developed into a cohesive framework that provided practical steps for how to do this. So, when the BizAcc opened up, there was no one else I was willing to trust with my time, energy, and money.

Was there an “aha” moment for you, and when did it occur?

YES. In January of 2015, I watched the Suranga Chandratillake episode, and it all finally clicked. “If you want to make an impact, then one of the smartest, easiest, most efficient ways of doing that is to start a company.”

What changed after this moment?

The dots finally got connected, and I saw a clear path that would allow me to align my experiences, perspectives, and vision. Starting a company was THE ANSWER.  And as the son of small business owners, I knew I had the entrepreneurial spirit and drive to make it happen.

What are the big takeaways from the course? 

Start before you are ready. You can always pivot later, but taking action now is the only thing that matters.

In your opinion what mistakes do most new entrepreneurs make? 

Especially with the age of mobile apps, many entrepreneurs think success is a direct result of just having a good idea. It takes hard, hard work to build a business and get it to scale just as it does with any traditional company. But you need vision just as much as you need a product. Yes, it’s true that ideas aren’t much without execution, but having the vision gives you and everyone else a better understanding of WHY your product is meaningful. Vision is not only the first step in creating your pitch, it is essential to your company’s development because it provides direction and ensures you aren’t getting too far off track.

How can a course like this help you avoid these rookie mistakes?

By requiring weekly “deliverables,” participants are forced to take action and meet deadlines (i.e., smart goals) early on. This aspect of the program is extremely valuable because it immediately tests whether the participants have the integrity and discipline necessary to build their business.  And for those participants who demonstrate commitment to their path, the BizAcc provides them with a structured set of action steps that demonstrates how to efficiently focus their energy and time for maximum impact.

Who is your favourite London Real guest, and why? 

Anastasia Emmanuel. Her interview was the first London Real episode I ever watched, and I was amazed with her energy and insight. She was speaking about this new world of entrepreneurs and tech that I had never touched before.  I was at a bad place then during my first semester of law school, but that interview was the beginning of a great shift in my life. After watching that episode, I felt such a strong attraction to the idea of creating something of my own. Additionally, I knew that I wanted to be around people like her with that much vision, purpose, and drive.

If you want to engage with Jo you can fine him on Twitter as @JoseSalazarIII

‘I want to build a business I can be proud of’: A personal trainer goes all in on his passion

I meet so many young, aspiring entrepreneurs struggling in London to live off their passion. They are all talented, hard-working and bring something new to their industry.

So what it is that stops them from releasing the breaks?

Having gone through the Dan Pena treatment and experienced the blocks of being a business owner for myself, I think I know. It is fear of the unknown, fear of consequences that are outside my control.

Sonam Bligh is a perfect example of a business owner who has everything it takes to conquer his industry. Yet he has joined us on the London Real Business Accelerator to push past that final wall of resistance, fear and uncertainty.

I picked his brain about why he applied for the course and what he wants to achieve. Here is what he told me:

Tell me about your journey as an entrepreneur in the fitness industry, up until this point.

My career as a personal trainer has been financially and emotionally draining but also rewarding because I’ve trained hundreds of people whether in a group classes or one to one.  Once you qualify as a PT you have the opportunity to run your own business and develop a career that you can build around your life. However, it’s been a lifestyle business for me and its too easy to slip into bad habits and take my ‘eye off the ball’.

I have two things going for me I like to keep reasonably fit and I was born with a ‘..cup is half full attitude..’.

Training for a new career as a level 3 personal trainer 3 years ago asked everything of me. I found the course very tough but also easy because I had no other work options so I had to pass and I had to make it work.

Working for yourself is a big step up and often I feel bad because I’m not training more people but through my life experience, I often identify what needs to be done and then ignore it! I think that’s called denial..The journey so far has been very frustrating because I feel I’ve not reached my potential. On the other hand I’ve pushed my comfort zone much further than your average PT and thus know i’m tough and can achieve much more.

Would you recommend people to enter the fitness industry?

If you enjoy helping people and you like to keep fit why not go for it!

You will find that you attract people who are like you! So being able to talk to a wide range of people helps. There is lots of opportunity so go for it.

How important is social media to your industry?

Depends on your target audience. BUT fundamentally yes I admit it’s crucial. I *%£ing hate Social Media because I’m a shy person.

How hard is it in London to run your own business?

Every entrepreneur is different and has their own way of making their dream come true. In my experience other income streams are crucial. It’s hard to make the self-employed jump without back-up.

What prompted you to finally make the decision to sign up for the Accelerator?

I’m very scared to take the course but I’m disciplined enough to keep moving forward. I suppose there is a combination of both inspiration and desperation here! I don’t want to live a “normal” life. I’m always trying to push my limits so this seemed like the logical step. Also, I look up to the cats at London Real. I trust, respect and believe in their advice, so it’s time to start making changes.

What do you hope to achieve by the end of the Accelerator?

I want to create a personal training business I am truly proud of. I have come a long away, but I want to build a more self-assured business, and I think the course will help me cultivate higher self-esteem about what i have to offer.

In terms of concrete goals I want to completely redesign my website and build an airtight social media infrastructure and sort out my admin. I’d like to improve my email and promotions.


If you are like Sonam and you want to finally pull the trigger and go all in on your ideas and your dreams, apply now for the London Real Business Accelerator. I’m looking forward to getting you across that goal-line!

Push. Grind. Grow. How Community Sparks Transformation

What we have really learnt from the Summit is that when we come together as a community, our productivity quickens and our creativity skyrockets, more so than if we were to do it alone.

So to help you reach your goals, we are investing in ways to make it easier for you to connect, learn and create with each other.

Recently, we have been working on something awesome, which is the the NEW Live Chat and Video Call! We want to bring you visual and aural experience because we know that beating this kind of raw efficiency is hard!

Just as we have so much to learn from LR guests, there is plenty to be learnt from each other. So, next week, Academy member Kevin McNamara is to host our first ever Interactive Video Call: HOW To Get Out Of Your Comfort Zone.

But before that, I want to show you “how” Kevin  is becoming a real thought leader on the subject of “comfort zones” and why you should get involved in our group video call on 31st March!

Member Interview

What inspired you to this point?

My daughter, Holly, died at 5 months of age to Sudden Infant Death Syndrome. That obviously takes you way out of your comfort zone and has the potential to crush your life forever. I was crushed for a long time. But there comes a time where you have to ask yourself ‘What am I doing with my life? I didn’t have the answers for a long time. Holly’s death was followed by two more kids being born, a divorce, another marriage and yet another divorce all within around 5 years. That tends to shake your confidence, a lot! I started dabbling in meditation after those experiences and that really helped. I met my partner Joy, in 2008 and that’s when life really started to change for the better. However in 2012 I was diagnosed with prostate cancer, which was another major challenge! Again, I was whisked out of my comfort zone. To cut a long story short I healed myself through eating whole foods, fruit, vegetables, fresh juices and fasting, exercise, sunshine and fresh air. And no medical intervention. Life has thrown some curve balls, but I refuse to give in and keep jumping outside the comfort zone to push grind and grow. So what inspires me? Holly, my other two kids Liam and Ally, who are fantastic, my partner Joy who inspires me everyday and just getting out and inspiring others to change their lives and start living with purpose, happiness and passion. My whole life experience has driven me to where I am today.”

How does the The 52 Week ‘Get Out of Your Comfort Zone’ Challenge work?

It first came about when I saw a couple of posts on the London Real Academy group page where the guys had achieved a really good goal by getting out of their comfort zones. I thought to myself ‘Imagine getting out of your comfort zone once a week for a year! Imagine the goals and changes you would see in your life after 12 months’. So I set up a Facebook Group and when you join the group you have to announce your 12 month goal then tell us your challenge for the week. You then post updates weekly in either a video or picture post with how you are going. It is a really amazing group of people from all round the world with some amazing challenges. And the challenges don’t stop after 12 months. We always have to keep pushing grinding and growing.”

What results have you got so far from others? How has this affected people’s lives?

“The most inspiring post so far has been Melissa Yap from the Academy where her challenge was to do one push up for the week. She did a 10 day time lapse video of her struggling to do the one push up. After 10 days, she was doing 4 or 5. She affected all of us and really showed what you can achieve with persistence. Early in the piece, myself, Dan Lemmon and few others did juice fasting challenges over 7 days. Through that, so many others are now doing fasts, liver cleanses, giving up chocolate and sugar. Amazing health results for people changing their diets. Ben Faulkner was so impressed with juicing he now has his wife and child juicing as well as starting a food blog. Daniel Ahovi is another who had a goal to run 1 mile every day for a week and rain hail or shine he was there with a video even late at night running his 1 mile. He has now joined a gym and goes 3 times a week and is running longer distances as a result. Another inspiring result. There are many others of course and I would be here all day telling you about them but for those who would like to be inspired and change their lives come and join the 52 Week Comfort Zone Challenge tribe!”

Where do you hope to take this in the future once people are out of their comfort zones?

“Getting out of your comfort zone is something you never stop doing. The more you do it the more you grow. Our motto is Push Grind Grow. You push yourself out of your comfort zone, grind away at the challenge you have, and then sit back after and see how far you have grown. And we never stop growing. You stop growing and you die inside. So we will all be pushing ourselves out of our comfort zones till the day we die.”

What’s next for you?

“I am setting up a website and have a YouTube channel already set up – Get Out of Your Comfort Zone TV. I want to make this my inspiring business and live and breathe it each day. Its my passion and purpose. Joy and I are setting up Comfort Zone seminars both in Australia and round the world also, which is exciting. I also want to travel 6 months of every year doing travel vlogs all round the world for our YouTube channel. My greatest loves are helping people, travelling and making videos. So lots of challenges ahead for me yet.”

How will your App work? How will it add value to people’s lives?

“The App will allow people to set goals and then see what they need to do to achieve that goal. So there will be challenges set each week to drive them to each individual goal. It’s early days for the App, but it is all a learning curve for me because it will be my first ever app. Archie Ology from the Academy is helping me big time and I can’t thank him enough!”

What were your comfort zones and what made you break out of them to realise what you wanted to do?

“One of the biggest comfort zones I had was not asking for help. It was easier and more comfortable to say nothing and just give up on my ideas. When I was younger I was the shyest kid ever at school. It was horrible. I was always too scared or I thought they wouldn’t help or I wasn’t good enough for them to speak to. It was a combination of things, but it comes down to lack of confidence and self esteem. That has changed big time now. It wasn’t until I joined the Academy that I really pushed myself to ask for help and speak to people who surprise surprise would help! We spend much of our life too worried about the good opinion of other people. Thanks to the likes of Peter Sage and Dan Peña, that has changed for me.”

What makes you think/feel this is the important thing to do? 

I just have a ‘knowing’ that what I am doing is what I need to be doing and that it is important for me to do. I really ‘know’ this is my purpose. I know now I inspire people and I have always been too scared to say that in case I get criticised! I don’t care anymore. I do what I do with total love and passion to help others discover that a life full of excitement, adventure, passion and inspiration exists outside their comfort zone.”

If you’re interested in finding out “HOW” to escape your comfort zone, join us on this Group Video Call next week. Places are limited!See if there’s a Meetup scheduled in your city here, and if there isn’t let me know what Meetup you’d like to see and if you’d like to host one!

Until next week’s Tribe Talk, have a great week, and if you’d like to get in touch with me, message me @noorahnaker – I’d love to hear from you!

Speak soon,


It’s not about “me”, it’s about “we”: What I learned from the London Real Academy Summit

The Summit was a momentous occasion. It was a celebration of this fantastic community.

It was an opportunity for everybody to come together on what has been achieved so far in almost one year since the Academy was first established. It was a gathering of Academy members from all across the world at the same time in the same place.

I really feel that it is down to each one of us to make the step towards building connections and making true conversations happen in the community.

So for me, the Summit was fundamental in bringing us all together so that we could engage in quality time and face-to-face interaction as an opportunity for real relationships to form!

It is a prime example of community as a culture, that we are a living, breathing community that exists outside of the walls of the London Real Studio.  

I think the most contemplative talk for me was by Chris Eubank: “Don’t be afraid to steal ideas because no-one is an original.”

Our originality depends on what becomes of this idea! Chris reminded me of the most important values and principles in life.

For me, these are to be authentic, to be gentle in your words and actions, to FEEL your thoughts, your intentions, your words and your actions, because feeling impacts on everything, including the way you choose to communicate with others.

Chris says embrace negative criticism, welcome it, go one step further and ask for more.

Hopefully in the process, we will all be inspired to apply more feeling in our lives so that that we can truly live by what we say and not divert from our original intentions or goals.

I see a London Real community in each City of the world with an ambassador representing the community in that City. I want us to inspire millions and to be inspired.

The whole Summit experience made me realise that collaboration is my concept of success.

When people come to live by what they say, that’s success, when they take action, that’s success, when they take an idea and apply it, that’s success, when they go to learn a new skill, that’s success.

I learned so much from you guys, and from the whole Summit day in general. Our journey so far is a culmination of our experiences on a personal and professional level, our age and our skills. Where we go from here is entirely dependent on our choice, and our current mind-set.

I see London Real Academy as an organic community built on hard work rather than “raw talent.”

Being part of a network of people with different talent and experience like this, challenges us to growth and action because it opens us up to seeing our true potential.

In terms of what impresses me the most, it is the sheer love and respect that each Academy member has for one another that I am admired by, because we need this strong foundation to begin with.

As Chris Eubank said at the Summit, we need a collaborative mind-set. It is not about “me,” it is about “we.”

Tribe Meetups

Lots of meetups happening soon, so make sure you keep and eye out for London Real things happening in your area!

If you want to organise your own meeting don’t hesitate to contact me on @noorahnaker

Join us for:

  • Yoga in NYC
  • Tribe Dinner in NYC
  • Sunday Tribe Run in London

The London Real Summit: How opportunities beat expectations every time

What is so exciting about the London Real Summit is the ability to connect a diverse network of London Realers from across the world in just one day. Do we get the opportunity to network like this so easily? I don’t think so.

For me, building an effective and powerful network is so much more than finding a safe like-minded tribe. It is about finding a breadth of contacts with various skills, driving further personal or professional questions, innovating what you previously thought was impossible, and about harnessing the opportunity that exists in differences, and through that connection building awareness and knowledge. 

I have always been excited by how personal and professional development can be achieved when we collaborate in such a way. It allows us to reach the point between building average connections and connections that create magic. 

Josh Ford is one of many Academy members who has chosen to travel all the way from the US to London for the Summit! When I spoke to Josh about the types of expectations and objectives he had set for himself, I realised Josh hasn’t set any. As Josh reminded me, when expectations are set and closed we fail to see the true value exchange and the opportunities that present themselves as a result.

Let’s head over to the member interview this week, and if you’re attending the Summit on Saturday, now is the time to get to know one other!

Member Interview

Some people may be curious about why you decided to travel specifically to London from Maryland USA, so why?

“Initially when I heard about the Summit, I thought to myself “I wish I lived over in the UK and could go”. I didn’t really give it anymore thought until I was on a Skype call with another Academy member and good friend that I have met through the community. We were joking about meeting in London for the Summit, but I then thought “why not, I’m going to make it happen?” Within a few hours of my conversation with him, I had booked tickets for my wife. The Summit is just another of recent events that I FEEL like I’m supposed to experience. When I feel that these days, I try not to ignore it. I have been so inspired by so many of the interviews on London Real that I just didn’t want to pass up this opportunity to meet so many others that are driven to better themselves as well.”

What are your objectives for attending the London Real Academy Summit?

“My only real objectives for the Summit are to be as open minded as possible, willing to experience whatever gets put in front of us and push myself to be social and explore new connections. Aside from not really knowing what to expect, I don’t want to form any actual expectations. I just want to go and experience it to the best of my ability. I’m willing to learn whatever I can, always. You never know what might spark interest or even open up new trains of thought, so that’s the most exciting part. Bring it on, challenge me, teach me, help me find ways to grow!”

There seem to be so many people confused and overwhelmed about the right way to connect through social media channels, how are you really connecting with others through social media?

“I’m not sure if I would say that I easily make connections in general, but recently I have been much more open to it and have made some connections and built some friendships in a very short time. One of the things I’ve been working on in my life is being a little more open and not so closed off, which is definitely helping to make new connections. I was inspired to become an Academy member almost immediately after finding the site. It just seemed to show itself to me at the right time and I wanted to be able to connect with others that have a similar mindset or drive like my own. I’m positive that the Summit will strengthen some new friendships and open up the opportunities for more. The Academy seems so positive, I can’t imagine that the Summit will be anything less than amazing in that regard.”

On a professional level, how did you come to movement mastery?

“I do a mix of professional tattooing, running my tattoo machine manufacturing business and as the head coach for an MMA team in Maryland. I also do some sports nutrition for professional fighters, including some at the UFC level. I used to fight professionally in MMA and I hold the rank of 2nd degree Black belt in Brazilian Jiu Jitsu. I have been actively teaching BJJ for over 10 years, but I have focused primarily on the MMA aspect and applications of BJJ for the last 5 or so years. MMA is what brought Ido Portal to my attention initially when he started working with Conor McGregor. From there I started to research him, which is also what brought me to London Real for the first time. Listening to Ido’s interviews set off a very large light bulb in my head and made me realise that what really drew me to sports and athletics were the movements. From there, a lot of things began to fall into place very quickly and I felt like a huge door was opened in front of me and I couldn’t deny walking through. I contacted Ido through his website, which then convinced me to become a student through his online coaching program. In BJJ, I have always said that movement was one of the most important aspects to understand and I thought that I moved better than most. I will say that I was immediately humbled by Ido and his standards that he sets as well as seeing that I did need a paradigm shift in my thinking. I have tried to put myself back into the mindset of a beginner and approached his program with a childlike curiosity and willingness to learn. From some of Ido’s interviews I was drawn towards Charles Poliquin and his approach and principles to strength training (which I believe have been a big influence on how Ido approaches the strength training growth of his programs). I decided that on top of learning from Ido, I wanted to also learn the building blocks and fundamentals of strength training program design, so I’m going through the PICP Strength & Performance Coaching certification program with the Poliquin group as well. That has also been very humbling and eye opening, but all of it is extremely exciting and has ignited a passion that I have not felt for years.”

Describe the shift from tattooing to mind-body educator

“After 20 years of tattooing, I’m ready for a change and I’m taking the steps to make that happen. While I love tattooing and I’m very grateful for the opportunities and world travel it has exposed me to, it’s become more mechanical for me and less of a passion. It has been comfortable and I’ve built up a good reputation for myself as well as being featured in magazine and online interviews as far as Japan and Australia. However, I don’t want to be safe anymore, I want to be passionate! The direction I am moving forward with business aspect is in the way of a mind-body educator. I love to coach and teach, especially to those that are interested in actually learning. I am a firm believer in the mind-body connection and the personal strength and health that can come from it. I already have many years of experience and many skills that relate to this endeavour, but I’m diving into the role of student again so that I can fine tune those skills and really be able to bring an approach that I believe in and know others can benefit from. I want to help people live healthier lives, plain and simple. Whether that’s getting stronger, moving better, eating healthier or putting it all together as well as understanding the mental approach to it all to live a better life, I want to be in a position to make that happen.”

You can contact Josh Ford on the Academy or meet him and his wife for real at the London Real Summit in two days time!

Tribe Meetups

If you can’t make it to the Summit this year, then join us for our Tribe Meetups, including: 

A Pre-Summit Tribe Dinner in London, The London Real Summit where you will meet legendary box champion Chris Eubank, a Meditation Morning meetup in East London, Tribe Yoga in New York City, and Tribe Dinner in New York City.  Until next week’s Tribe Talk, I am really excited to be meeting you on Saturday, but if you’d like to get in touch with me beforehand, please message me @noorahnaker – I’d love to hear from you!

Speak soon,


Let your vision do the talking: How to master public speaking

Most of us at some point in our life have had to stand up in front of other people and make some sort of presentation, either to a small group, or to a large audience in a TED talk.  

Academy member Joe Salazar is a 38 year old law student who focuses most of his time on trial advocacy. At first, Joe thought he wanted to be a public speaking coach. But, when he was forced to redefine his niche through the London Real Business Accelerator, he realised that being a public speaker was the last thing he actually wanted to do!

As a result of the Business Accelerator, Joe found his micro-niche that led him on the journey to ‘The Salazar Method,’ which provided a platform on which he has built his consultancy business to give presentation skill to founders and CEOs of tech start-ups.

According to Joe’s experience and expertise in the public speaking industry, he teaches that “public speaking is not really a skill to learn. It is the process of sharing your convictions:”

If you “accept the fear that fills you and simply focus on the conviction that drove you to speak, then there is no need for speeches or techniques.”

This week, Joe explains why sharing your convictions and being authentic in the public speaking arena will make or break your speech. Because only with conviction, passion and authenticity, will you reach new levels of giving greater value to your audience, target market and to yourself. 

If you want to become an effective public speaker, then this interview is for you.

Member Interview  

What is public speaking?

“It’s nothing more than speaking in public. But to be honest, the idea of public speaking refers to an empty act and a perceived skillset that many desire to have. But this term doesn’t provide context for why we do it, nor does it provide an understanding about the content. Usually, the term public speaking refers to an activity that we hope to be good at just so it doesn’t scare the heck out of us anymore. Like skiing or golfing, mostly everyone thinks of improving their public speaking skills with techniques and practice. While anything will usually get easier with practice, public speaking is unique because we get no great benefit from it just by increasing our skill. Why focus on public speaking without talking about the reasons behind it? Many people do, but this is in spite of the fact that public speaking is really just a particular form of communication. The goal of communication should be to effectively share our vision and message! However, when we focus on getting better at public speaking only, this point is usually missed entirely.”

How can we be better public speakers?

“By first realising that we shouldn’t focus on public speaking. That is an empty act. It is meaningless and in my opinion, trying to get better at it is done in vain. The only way to ever get better at speaking in general, is question the reasons for why we are standing in front of others. Rather than focusing on the means of how you will share your message, spend all your time developing the message itself. The bottom line is for most people, public speaking will never get easier because the fears we face when speaking to an audience are the same we deal with every day. It is the fears of failure, rejection and conflict. Also, the fears of failing to be being loved, valued and desired are present in front of an audience just as they are in the relationships that we maintain. Speaking in front of others only magnifies these fears in direct proportion to number of people watching. If we learn to focus on the reason for why we want to communicate, then we have a way through the fear. If I do teach anything, it is the idea of presentation training. Inherent within this title is the idea that we have something to present and something to share. This is why I make the distinction between presenting an idea and the perceived skill of simply speaking in public. With presentation training, we have something to work on and it is usually twofold: 1. Make sure our message is founded in conviction and resonates with our identity. Who we believe ourselves to be must be an extension of our core beliefs. 2. As we clarify our message, we must ensure that we are sharing our perspective rather than individual ideas. This second step is what is responsible for connecting with audiences. It helps them see the world through our eyes.”

Explain the Salazar Method

“The Salazar Method is built on three core principles Technical Analysis, Formatting & Style, Personal Psychology & Group Dynamic. The bottom line is don’t distract your audience by doing too much, keep your message clear, focus on sharing your perspective rather than individual ideas and rely on personal conviction as your greatest source of courage and identity. A public speaking coach usually focuses on reducing fear and stage fright by using techniques that are guaranteed to boost your confidence, while allowing you to command an audience. However, trying to reduce fear and anxiety like this robs you of the spontaneity and honesty required for public speaking. Only by speaking from your own set of convictions will you ever be captivating and relevant. The Salazar Method doesn’t rely on cold and tired techniques which do not take into account just how fickle and volatile an audience can be. My approach recognises that public speaking is simply having a private conversation out loud. The same principles that come into play with an audience are the same that apply when speaking to someone close: be vulnerable, honest, and brave! Only by bringing the secret truth of our convictions out into the public forum, will we ever have a chance of making a meaningful impact. Those who have been considered game changers and thought leaders have realised this truth. Their public speaking skills weren’t the value, but the vision that came through was. That is what your business partners, team members and clients want: to know your vision!”

Can you give us some quick tips on how to prepare and present yourself before speaking live to an audience?

“For me, these steps break things down pretty clearly. Focus on the build up from within: belief→conviction→identity→ vision → sharing that vision.”

  1. “Focus on the Technical Analysis of your presentation. Try to get all the little things taken care of ahead of time. Get all those worries out of the way early! Examples might be figuring out where you will speak, where you will stand, figuring out what technology and visuals are going to be used, and even what you wear. Take all the thinking out of the equation. Then focus on getting comfortable and have someone watch you a couple of times. To be honest, most of the excess movements, fidgets, wiggles, and unintentional touching of things happen because we are nervous; and addressing the insecurities that give rise to these distracting behaviours is addressed with the third core principle; but it is still good to have someone let you know what if what you are doing will distract your audience. Again, this will not make public speaking easier or less frightening, but again, that’s not the point. Making sure nothing distracts from you message is!”
  2. “Address Formatting and Style. Getting the audience to see the world through your eyes should be your goal. By providing your listeners with the context, perspective, and mindset you had while developing your ideas will help you achieve that goal. Many of us have new and challenging ideas that are valuable. Unless your audience understands how and why they make sense to you, you will rarely make a lasting impact.”

  3. “Personal Psychology and Group Dynamics. I don’t pretend to be a psychologist, but I have stood in front of thousands over my time. I have walked into many rooms knowing that I would be judged immediately. But, what’s new? The key to presentation training is the same answer to living an authentic and fulfilled life: be the change you want to see in the world and then share that vision! Rather than worrying about how you look to the world, focus on whether you are the person you want to be! Why? Because most of us in our life are attracted to such a wide variety of people, but we don’t know why. And it is often hard to see the connection. As we meet these amazing people that strike us with their confidence, we are influenced by their story and their view of the world. But is it because they are just so influential? Do we really want to be like them? Do we really think we would be better off if we lived like them? And do we want to do what they do? Why are these people so powerful and persuasive? It’s for the same reason that many speakers engage us on stage: they are sure of themselves and that conviction shines through. The most influential people we will ever listen to have a strong sense of identity and that is what we are attracted to!  Furthermore, they usually have a vision that drives them. So, if you want to be an amazing speaker who others will listen to, don’t think about standing, talking, or moving in a particular way. Focus on what matters. Know your convictions and the world will know you! For body language, do the following: always face the person you are speaking to, look them in the eyes, and if you do move your hands, make sure your gestures are directed in his or her direction (just make sure your hands are used to drive home a particular point). That sounds a little weird, but just don’t wiggle them around because you are nervous. And if that’s the case, put one in your pocket and only use the other one to accentuate your points. That’s what I do!”

You can contact Joe Salazar on the Academy @joe-Salazar-iii or here.

Tribe Meetups

Join us for our Tribe Meetups, including:

Tribe Dinner in Central London, a Morning Meditation, a Pre-Summit Tribe Dinner, AND the London Real Academy Summit where you will meet legendary boxing champion Chris Eubank!

See if there’s a Meetup scheduled in your city here, and if there isn’t let me know what Meetup you’d like to see and if you’d like to host one!

Until next week’s Tribe Talk, have a great week, and if you’d like to get in touch with me, message me @noorahnaker – I’d love to hear from you!

Speak soon,


From Dishwasher To Meeting Dan Pena

How many of us at 18 years old would have had the courage and determination to live their passion?

That is exactly what this week’s Tribe Talk interviewee has done.

After coming to London on a £5 ticket from northern Spain, Dani Bonilla is already living his passion. Within a month of arriving in this city, he was working as a video editor for London Real, and had fulfilled his dream of meeting Dan Pena.

How did he do it? What made Dani different from the rest of us, who most likely would have stuck at working in a restaurant kitchen and hoping for a better future?

Dani has passion and confidence in himself, and has already started applying the accountability techniques we teach here on the Academy. Here is how Dani made his dreams come true.

Member Interview

How did you find out about London Real Academy? 

“When I first heard of London Real, oh my God, it was like three or four months ago. I was at home in Spain, but I just got back from the US. I was studying in the US, in Texas, in Austin, and a year before that I was in Michigan. So I just got back, and I started looking at videos about how to make money. I wanted to know why people get rich, and what they do different from other people. Because it is clearly not luck! So I started looking and I found Tai Lopez. I started searching for Tai Lopez, and then I found the interview he did with London Real. And then I found the Rich Dad Poor Dad book, by Robert Kiyosaki. And I saw that he had also done an interview here. So I started following him more and more and more, and I found Dan Pena too, all these business gurus. I came here to London because I found this cheap ticket, like a £5 ticket. And I decided to send an email to Brian. I wanted to do video editing, so I was like “Hey Brian, this is Dani, I’m eighteen years old, would you like me to do some videos for you…” And I sent him some videos of mine from YouTube. I really didn’t think he was going to answer me. But after two days, he just answered with two lines: “Hey Buddy, the best way to make contact with me is to sign up as an Academy member and come to one of our Focus Groups.” So I started looking for the Academy and how to sign up, and I decided to make the investment. And I signed up for the next Focus Group. That was on the 1st of January, and up until the 15th I was here in London with no job. I was working in a restaurant for a day, but I didn’t like it because I was working as a kitchen porter. So I came to the Focus Group, and it was like crazy, because, I stood up and said: “I’m Dani, and I’m looking to do video editing”, and I found out Luis who is also an editor was from Northern Spain as well, so I was like no way! So they told me to come to studio, so I came on the Monday for the first try, and they liked me. They say I have the right personality, and they liked what I was doing, and I have stayed since!”

Tell me about meeting Dan Pena. How did you pull that off?!

“I came across Dan Pena because of London Real. I was watching him, and I was like I really want to meet this guy. I saw all his castle stuff, and I was like, when I have the money I’ll go the castle somehow. When I came here, and I signed up to the Academy, and I knew I had my place at the Focus Group, I thought hey, I’m going to give it a try! So I decided to send an email to Dan Pena. I said: “Hello Mr Pena, this is Dani, I just came to London, and I just need someone to point me in the right direction, I think I have potential, and I think you are the right person. I know you will never read this, but this is just an introduction, and somehow, I know I am going to meet you at some point…” Three days later one of his assistants got back to me and said to keep reading the free stuff on his website. But then, when I got the job here in London Real, we didn’t know when Dan Pena was coming back, but suddenly we got the announcement that he was going to here on St. Valentines Day, at The Ritz. And Brian said, hey you guys should come with me and do some filming at The Ritz. On Sunday! On St. Valentines Day! So I cancelled my plans, and I just went there and I felt like an alien. A guy was playing the frickin harp, and everyone was dressed up really fancy, and I’m walking around there in my jeans. And I heard him open the door, I didn’t see him. He started talking to Brian, and I’m like oh my God, that’s his voice! Is that really him? He sounded so much like the podcast I thought it was just a recording or something like that. Then I came through the door, and I just went silent, I shook his hand and said, “nice to meet you Mr Pena”. I didn’t say anything else. But then then he came here to the studio the day after for the interview, and I thought, “if I don’t speak to him, I’m going to regret it”. So I just jumped in and before I left I said, “Hey Mr Pena, I actually sent you an email, saying I was going to meet you, and now I have.” And he just said: “Oh, I hope I missed it. Congratulations!” I just laughed and then I left.”

What would you have said two months ago, if someone said by the end of February you would be working at London Real and have met Dan Pena?

“Man I dreamed about it. I mean I actually had a dream about meeting Dan Pena! Maybe it’s a bit weird but I had a frickin dream. And I also had a dream about working here. When I came to London with no money and no job, I had a dream that was going to be working in London Real and I thought, nah, it’s impossible. But now I’m here.”

Where did you learn to manifest like that? You wrote an email, and saw a vision of meeting Dan Pena. Did you read about visions etc.?

“I actually I learned it from Tai Lopez. He always says – just give it a try. Behind the computer, there is always somebody. They is always a person, so it’s hard to get to them, but they are not aliens, so they are not somebody strange, so just try. And they also got there somehow, and maybe you remind them of themselves in the past. So just send an email, tell them how you can help them, tell them your story. And maybe you get something back. It’s the power of vision as well. If you already feel like you are going to do it, you will. When I came here to London Real, I felt, “I’m going to do it.” I didn’t give myself an option. I didn’t have anything, so it was this, or nothing.”

What is your goal for the future?

“One of my affirmations in the morning is: ‘I’m going to be the greatest filmmaker in the world.’ It sounds like I’m shooting a bit high! But like Dan Pena says, if he could go back in time, he would set his goals higher. So I’m going to set my goals high.”

What would you say to someone who had just come to London, and is working in a job they hate? 

“Don’t wait for tomorrow. You might die. Unless you are on the right path, because some things take time. But if you are not, just go, don’t wait.”

You can reach out to Dani Bonilla on the Academy or on dani@londoreal.tv.

Tribe Meetups

Join us for:

See if there’s a Meetup scheduled in your city here, and if there isn’t let me know what Meetup you’d like to see and if you’d like to host one!

Until next week’s Tribe Talk, have a great week, and if you’d like to get in touch with me, message me @noorahnaker – I’d love to hear from you!

Speak soon,


How Gratitude Creates Mindfulness

For the last four weeks, a few Academy members have come together as a group to experience a daily gratitude ritual.

In a 30 day gratitude challenge set by Academy member Jacob Zylka-Zebracki, members who took part have been discussing how they have been experiencing gratitude and the impact it has been having on their lives.

This was Jacob four weeks ago when he was getting Academy members together to take part in “The Gratitude Experiment.”

The conversations that have been taking place in the group have been interesting to watch, because while gratitude has been a difficult practice for members to implement into their daily routines, I am seeing how Academy members are coming together as a community to converse, create, learn together, contribute to each other’s personal growth, hold each other up and celebrate the successes that are achieved along the way.

From the community, this is one Academy member’s challenging experience that has ended up changing his life for the better:

“My week has been somewhat of a rollercoaster, I must admit, though the dark squares the week has thrown at me have been a lot easier to deal with than it otherwise could have been. Midway through last year I had an idea for a mobile app, which I have since developed, launched and am working on with laser-beam focus. It’s taken a lot of energy, effort and if I’m honest, all my money! I’m all into the project, which I’m enjoying tremendously. However, it doesn’t yet pay a living as it is in its very early stages, so to support myself (I’m a lucky bachelor, my only dependent being my beautiful dog), I was working at a theatre bar. It wasn’t much, but it kept the fridge at least half full. On Monday however I was fired from the theatre for a very trivial incident. Because the terms of the contract were as a casual worker, I have next to no rights in terms of challenging the decision but more annoyingly, no rights to unemployment benefits. Ordinarily this would have knocked me for six. How am I going to pay the bills, afford food etc., stay on top of things in general? Yet all I can feel is gratitude for the new opportunity this has given me; I have a superb set of friends who have been brilliant, offering me help and support. A number of Airbnb bookings have been made which will keep my head above water. But most importantly, being fired has given me the freedom to dedicate myself entirely to the app, a project I have put everything into, to give it the biggest & best chance of success. No distractions. No excuses. 100% dedication to pursuing my vision and passion for helping others. What could have been one of the darkest squares has inspired me to a higher level of consciousness and I’m exceptionally grateful.”

Let’s head over to this week’s member interview with Jacob and find out about The Gratitude Experiment, how gratitude impacts daily on his life, and why he believes that success happens in numbers, rather than in isolation.

Member Interview with Jacob Zylka-Zebracki

Tell us about yourself

“This is a long story and hard to boil it down. I have always been involved in some kind of sport or physical activity. I believe that the physical and mental aspects of us as beings are so closely linked that it is impossible and unreasonable to treat them separately. My joy of life is also a curse because I find so many things interesting that I am trying to invent a 50 hour day and the eighth day of the week. I was called “the truth amulet” as I tend to trigger honesty in people. I feel my honesty has got me into trouble, but it has saved me as well many times. I studied Sociology, Physiotherapy and finished High School of Fine Arts. I have had all sorts of jobs, which gave me amazing experiences, including as a security guard, waiter, bartender, interpreter, translator, physiotherapist and personal trainer, and here we are! I feel I have just brushed on the surface of my potential and now is the time to fulfil it!”

How does expressing gratitude impact your daily life?

“Since starting The Gratitude Experiment with Academy members, the implementation of gratitude has became much easier, and every day is better. The monumental moments however, always happened after me becoming grateful for things that I wanted to change and wasn’t happy about. The moment I realised that these things are not that bad, and I can actually appreciate them, a new chapter opened for me.”

What was your life like before you practiced gratitude?

“Much more negative, I was complaining a lot, not seeing the glorious universe that unfolds before my eyes every second. Being grateful cleared my perception!”

What is The Gratitude Experiment?

“I was trying to figure out a more structured method of implementing this exercise. Exercise is simple and difficult at the same time because we tend to stop being grateful as soon as we feel better and the universe is helping us. The Gratitude Experiment forces Academy members to continue no matter the effects. So, the answer is: I came up with the structured exercise to challenge ourselves and change perception about certain things. This is why I set weekly tasks. The main objective is to spread the knowledge of this concept and create the habit. I wanted to become more consistent as well, therefore I put myself in the position of being responsible for the participants. Symbiosis!”

What are some of the benefits you are learning on the Experiment?

“That possibilities and opportunities appear out of the blue and hard moments can be redefined and therefore are not devastating. Robert Pettersen is a brilliant example. He was able to see himself being fired from work as a chance to continue with his project instead of falling into despair! Amazing! Sylvie Fernandez Robles said she was rediscovering herself: “This experiment is carrying me on to forgotten shores. I am now at a point in my life where I can feel more equanimity…” “I realised that what really makes the difference, since nothing much around changes dramatically moment to moment, is my quality of mind or mood.” Andrew Pope had one of those “obvious” enlightenments… obvious only after being enlightened: “I’ve found that when I see a person and before we’ve even spoken I create the thought “I am grateful for you,” that automatically generates a positive response from the person. I’ve found not one person who does not at the very least authentically smile when I converse with them when coming from this mind-state.” – absolutely beautiful. This is a gateway to creating a better world! It works on every level and it brings peace back into the participant’s mind. Gratitude is creating mindfulness.

What would be a simple gratitude practice?

“I don’t think you can go simpler – it is just 5 minutes a day. It takes a bit of self discipline and the decision to stop for these few short minutes. Maybe that is what is the hardest – stopping the crazy cycle of daily routine. But, if a person is unable to sacrifice 5 minutes in the morning in order to shape their lives they are cheating themselves and using foolish excuses. This is about the responsibility as well.”

What’s your vision for life?

“The vision is still blurry, but I feel I can achieve great things. I would love to help people to better themselves and in turn bring change to the world. This is such a difficult question! It feels I am on the right path at the moment – the vision becomes a bit clearer! For years I felt I didn’t know enough to share with the world. But then, some breakthroughs happened. I remember reading a book written by Dalai Lama and I was surprised to read my exact thoughts! Slowly the confidence started to grow. And then, the path led me to watch few interviews on London Real. These people were sharing ideas I was believing in for years. This brings us to the ‘no-man is an island’ concept. That we are so beautifully interconnected and we should cooperate, because only together we can achieve greatness. And let’s be honest, success in not created in loneliness – we are all affected by so many people and their ideas. This is subtle sometimes, but still very real. The vision became: Jacob share yourself with the world.”

Why is there strength in numbers?

“I was watching the London Real interviews to “spend” time with very interesting people so that I could learn. The Academy felt like a notion worth being part of because I want to be among people that want to evolve! The community here is so important because it enables people to grow together, contribute to each other, and create that critical mass necessary for any kind of change.”

What are you grateful for?

“The list is endless, really. I am grateful for little things and massive things, and I am challenging myself to see more as well. Now for example, I am grateful for these questions because they allow me to refine my thoughts, and I am grateful for interesting conversations with so many people. I am in the process of creating content for my YouTube channel and website! I hope this will bring more value into people’s lives.”

If you’d like to take part in the 30 day gratitude challenge and be mentored by a member of the Tribe, please let us know in the comments below!

Tribe Meetups

Join us for:

See if there’s a Meetup scheduled in your city here, and if there isn’t let me know what Meetup you’d like to see and if you’d like to host one!

Until next week’s Tribe Talk, have a great week, and if you’d like to get in touch with me, message me @noorahnaker – I’d love to hear from you!

Speak soon,


Artists Of The World Unite! How To Be Creative And Make Money

“My path was a lot about taking great care of my body-mind-spirit, about presence, and about “saving” sexual energy. I sucked at art in school, and had no idea how to use a brush or oil colours until the millennium. But, I created an abundance of inner passion, which I naturally expressed through art.”

Using your rational mindset, would you have guessed that the art featured above this post was produced by somebody new to their creativity?

Academy member Stefan Loå struggled against the rational mindset for up to 5 years. When Stefan decided to live off the grid, he made himself inaccessible for a number of years to his family, friends, and other people that he felt would judge him.

For a period of time, he decided to wriggle out of his identity. He would do lucid dreaming, induce out of body experiences, and he became engrossed in esoteric texts. These texts would help him make sense of, or challenge, the rational mindset. However, in the long-run, Stefan said it was hard to live a type of lifestyle that was way out of the norm. It was the toughest intellectual challenge Stefan has ever had and so he decided to bring about balance to his life, and let his knowledge and wisdom guide him.

As the journey continues, Stefan has since regained his love for life, learning, and high performance so that he can bring about his ultimate achievements. This starts off with his new business in the Creative Service industry.

You’ll see that the journeys we hear about get more fascinating by the week! It’s testament to our common purpose together, that as a community we are continually seeking to evolve just as our ethos here teaches.

Check out this member interview – not only will it help to enrich and broaden our horizon, but it helps us to understand some of the experiences Stefan has learnt so far, including in the following areas:

  1. What helps success
  2. Tips for successful pitching
  3. How to own your creative power
  4. Why goal affirmations are powerful

Member Interview with Stefan Loå

Tell us about yourself

“My ancestors are from Finland, but I grew up in Stockholm and left home at an early age. I enrolled in the army for 9 months and immediately after, headed to Lund university to study Economics, then an MBA and Accountancy. The calling from my ancestors in Finland grew strong, so I went to the Finnish forests for almost two years. At 25, I entered an internship at the United Nations headquarters in New York as an  macro economist. I was later stationed at the United Nations Office for Project Services in Copenhagen for half a year. But alas, being a small cog in a big international bureaucratic machinery wasn’t my cup of tea. Something else grabbed my soul for the next 10 years: writing on a fantasy book. I waltzed into the public library of Lund, grabbed a green little book for reference and started to read it. It was ‘The Second Ring of Power’ by Carlos Castaneda. There was something about it in between the lines. I read it non-stop for hours, and when leaving the library the world was different. I had found something that was larger than life itself, and for the next years life became a magic adventure. I left my parents, relatives, friends, and became a hippie disguised as a student and careerist for the next 10 years. It is here that I faced the greatest intellectual challenges of my life. Some years ago, the magic started to die out. Having ignored material gains for the last decade I had few friends, little money, and a worthless job that drained my spirit. It was a dark time for several years. My lust for life grew again and I wanted to WIN. I saw Simon Dixon who is a Bitcoiner, on YouTube, who referred to Daniel Priestley, and now I am here, being interviewed, wanting to create magnificence for the world.”

What is Creative Production?

“I create platforms for artists, illustrators, photographers, and other creative people, where they can network and buy and sell, and actually get paid for what they do. I call it a new eBay to make people immediately understand what we are creating. I first planned to launch an entire web platform, but soon realised that it is better to build an audience before launching. That is why, for example, I created an account on Instagram @skaparAPA, which means “creative monkey.” It allows mainly Swedish artists to sell their artworks directly on Instagram. Half of the money goes to charity and the rest to the artists. It is a true pleasure to create a system that makes people connect, and to see their happiness when they close a deal. Although, in the beginning we focus on a very narrow segment of artists and illustrators in Sweden. Together we add beauty and creativity to the world. Anyone with a particular skill can quickly enter the platform and buy and sell. I have pitched my idea to about 10 seasoned entrepreneurs face-to-face (around 45 minutes each), and have presented the business plan in a couple of contests, getting written feedback from experienced judges. I’ve learnt to pitch ideas to everyone. That way, I practice pitching and learn which ideas people love. Set a big, fat, dripping goal. Join the best networks, and be in touch with high performance people on a daily basis. Smell the leather every day.”

What helps success?

“I have found that pitching is absolutely essential to success. Even before knowing what project to focus on, you can share various ideas to the people around you, and see what idea gets them going. To share my own experiences, when I didn’t really know what to do, I presented several ideas, from creating an art rating site to centralising the funding information of the Swedish universities. Mostly, I just got nice and disengaged answers. Later on, I developed three ideas that stood out and I tested them on my friends. The very best one was “to create a new Blocket for buying and selling creative services”. A Blocket is the Swedish eBay. I knew I had something here, I felt it in my body. When I went to entrepreneur gatherings, I saw beginners with mediocre dreams. Many didn’t want to pitch, like as if they thought someone would steal their idea. The established entrepreneurs on the other hand, naturally described what they did in one brief sentence, and I immediately got a clear picture in my head about what they did. I took Daniel Priestley’s message on pitching to heart. From the very start I worked on my pitch, but I still felt my 2-10 minute pitches sucked. So, I practiced and practiced. I wrote the pitch as part of the business plan, then I voice recorded it, then I video recorded it, and now the words come more naturally. During my presentation at the next entrepreneur gathering, I said that “WE are now creating a new Blocket, but for buying and selling creative services”, and added that “there is a huge market potential for this, we are the only ones in Sweden doing this.” The pitch lasted about 20 seconds. That was all it took to flip the scenario like a pancake. People asked me questions, swapped email and LinkedIn contacts, and even the seasoned lecturer himself started to believe in me. In our private session he even suggested that we should focus on the entire European market. The pitch changed my very identity. I became what I pitched!”

What did you understand from pitching?

“The pitch is absolutely essential for success. Pitch various ideas and see which one works: That way you practice pitching, you see what makes people tick, and if someone criticises your idea you get valuable info on what might go wrong. Unless you are Bill Gates NO ONE will try to somehow steal your idea in this early stage. So keep pitching! These are my top 3 tips:


  1. Add two zeros: If you plan to open a studio with a net turnaround of 10.000 Euro a year, what if your goal is 100.000 or 1 million Euro? Amplify your dreams and soon you’ll see that they are possible.
  2. Add two people: In the beginning you are often alone with your idea. But instead of pitching that “I” will open a new restaurant franchise in Taipei or “I” will change the French fashion industry, throw in a couple of persons, so that the pitch changes from I to WE. It will make you more attractive to the listener, and you set yourself up for working as a team.
  3. Practice your pitch in front of the camera: I felt downright paranoid the first time I was about to see myself on camera. I thought I would have a bazillion ticks and what-not, but soon found out that “hey, I look pretty all right, I just need to adjust this and that, look more into the camera, and be more to the point when I speak.” In the end, it can be really fun to act in front of the camera. Now you can publish yourself online! Your pitch becomes reality.”

What has been your toughest intellectual challenge?

“When I dissected the reality-laws of Western civilization and other fabricated assumptions that glue our mass awareness on one tiny spot in a universe of infinite possibilities, a spot we can call “rationality.” But you know what? There are other perspectives out there, for example did witches fly on brooms through keyholes. It is just that they did it from another point of awareness, so to speak. Perception is perception, no matter if you can “prove” it using crude and outdated instruments like “reasoning” and words. When did we begin to mistake words for reality? After a while, I could clearly see that everything I have ever thought, said, heard, or read, is total bogus. And I knew absolutely nothing about anything anymore. I could totally crush everything I have written so far, explaining exactly how untrue it is, but now… let us be “reasonable,” right? So, it is up to us to choose what reality to live in. My pleasure these days is to forget the illusion. To swallow the blue pill and take the Western myth for granted, fully living it. Fully trying to “be the best me” in the Western lie…”

How do you own your creative power?

“My path was a lot about taking great care of my body-mind-spirit, about presence, and about “saving” sexual energy. I sucked at art in school, and had no idea how to use a brush or oil colours until the millennium. But, I created an abundance of inner passion and I naturally expressed it through art. At university I developed a fascination for shamanism. Like as if I was drawn to some deep calling within us. I somehow felt that we have an enormous power in us that goes beyond realistic modern confines. To be frank, much of my inspiration for creating art, stemmed from a fascination in our ancient nature and female energy. Besides, I am not necessarily an artist, it is just that a lot of my art is up online, so that’s how people know me. For example, I have invested as much or almost as much energy and focus on improvisation theatre (3 years), dance (5 years), karate and Krav Maga (6 years). Great that we can choose our identity online nowadays! But, I believe that we all have lots of energy and awareness that we can FOCUS on certain areas. Be it art, Guthrie high performance, or wasting your life on a sitcom and feeling sorry for yourself. Your choice, but the keys to life are long term PASSION and FOCUS.”

Here are two pieces of artwork Stefan managed to produce after just a few short months of taking up art:What would be your ultimate achievement in life?

“I share Peter Sage’s dream to let most of the world’s energy use come directly from the sun. I see modern transportation vehicles omitting no pollution whatsoever, I feel a breeze of absolutely fresh air in central Stockholm, and I can drink directly from the sea water in most cities. Also, I would love to bring immense beauty to millions of people.”

What are goal affirmations?

“I find goals that go in line with my inner voice and higher self (when it is right I feel it in my heart, guts, or entire body). Then, I apply the most powerful affirmations that I know of. I have an “obsession scrap-book” filled with photos of my dreams. Under each photo I have a brief affirmation. In the book I end with a drawing that contains all my affirmations in one single image. Powerful!”

What are your current challenges?

“To unite artists, illustrators, and other creative people on a few commercial and high-quality platforms that bring immeasurable wealth, creativity, and beauty to the world. To do that, I need (i) a dream-team and (ii) a clear vision of how to consolidate the very fragmented market for artists, illustrators, and other creators. Once I have the dream-team and vision in place it will be an easy thing to raise money from banks and other institutions. I want two heavy players with lots of experience, and one of them as a chairman. I already have access to good and well reputed tech people. When the heavy hitters are in, the rest will be easy to recruit. All I need to do is pick up the phone, pitch my crystal clear vision and add some interesting twists, and let the heavy players see the fantastic possibilities for them, personally and professionally, and how easy and low risk it will be for them. The only challenge is the personal and emotional effort to chat up a whole bunch of heavy hitters, to get a few f*ck offs, a maybe, and a yes (that might turn into a no), and still feel passion for what I do at the same time. Since I have mainly been an introvert it is a challenge to release my brakes and plough through these phone calls, presentations, and meeting after meeting. If I just release the brakes, the road for mega success IS open. I know it. Another challenge is to continue remembering where my heart and soul is, amid everybody’s talk about market positioning and profit maximisation. To always remember why I do this, beyond the money. To always focus on the giving, not the taking. So, I feel that most business challenges are personal rather than professional. There are personal challenges in not getting burned out, not getting caught up in a romance that drains you too much, secretly doubt myself and find myself in places way out of my comfort zone.”

Why is it important for you to learn high performance?

“I want to learn how to develop the attitude and strategy that is necessary for high performance in areas I am truly passionate about. I am already absorbing all of Dan Peña’s key material to get started on the QLA before I go there. I will develop a clear vision of what I want to accomplish and how he can help. I raise capital from banks and/or funds; part of that capital I use for the seminar fee.”

What was the best advice you were ever given?

“Show up!”

Do you have any questions or me?

“If I have questions for you? Oh my god yes I am curious by nature! I want you to be interviewed live in front of the camera, for one full hour ;)”

If you can help support Stefan with his current challenges, then please leave a comment below this post or message him here. And if you have a story that you would like to share with us, then please let me know!

Tribe Meetups 

Come to the following Tribe Meetups:

See if there’s a Meetup scheduled in your city here, and if there isn’t let me know what Meetup you’d like to see and if you’d like to host one!

Until next week’s Tribe Talk, have a great week, and if you’d like to get in touch with me, message me @noorahnaker – I’d love to hear from you!

Speak soon,


‘I’m Just A Chick With A Dream’: Drink Wine And Clear Your Chakras

“I think that the world is searching for meaning right now, meaning makes everything matter, and so why not find meaning at the bottom of your wine glass?!”

London Real got it so right 4 years ago when it said it wants to take us on a journey through the lives of others, so that we can be inspired to embark on one of our own.

All of us in the community are constantly learning that the potential for reinvention and industry disruption is all around us. So in this amazing London Real Community, I get the grand job of interviewing an Academy member each week to show some of the things happening in your journeys.

As a feature in my blog this week, I interviewed Academy member Jen Feazelle on why she is ready to turn assumptions and conventions upside down and rebuild her newly purchased winery in ways that create new value.

I can honestly say, I am so excited to share this unique story with you because Jen has truly achieved an art for smashing together ideas. She is pushing the boundaries of conventional knowledge in ways that put together things that you would never think of as going together, such as biodynamics, sustainability, positive vibration, sacred ritual – all into winery!

I hope that this interview will provide you with a powerful insight into a mindset and thought process that can inspire you with your own idea creation. For me, the key is adding your own unique perspective of life onto anything you choose to do. What’s yours?

Member Interview with Jen Feazelle

Tell us about yourself

“I’m just a chick with a dream, trying to earn my share of oxygen! I pray like a saint and I curse like a sailor. I delve deep into all things spiritual – and for the last three years, I have studied shamanism as my primary source of nourishment. Basically, what that means is that I connect to the spiritual realm using meditation or other forms of altered consciousness and find balance and harmony within myself which then reflects to others and my community. I am a leader in the area of Technology/Operations at a Fortune 100 company and I most recently took a leap of faith in myself and purchased a winery. I don’t want to identify myself as my profession, but I do spend a lot of time and energy at both my corporate job and my business. I try to bring my authentic self to both, so they are really an extension of me. At the core of it all, I am a soul masquerading as a human trying to live my truth.”

Why did you start a winery?

“I bought a working winery just over a year ago. This is probably one of the scariest things I have ever done. I have always dreamed of owning a business, but this is more than Jen owning a business and more than a “winery.” It is the place that the culmination of all my dreams can happen. I can do vision quests and dog camps and yoga retreats and events for the mind, body and the spirit, and you can do it all while drinking vino! *Win-Win.*The top 5 questions that I get asked about why I started a winery are:”


  1. “Oh, you and your husband bought a winery?” A: Um, no I’m not married….
  2. “Oh, so you and a partner bought a winery?” A: Um, no there is no partner… just me. I decided that if I couldn’t do it on my own, I wasn’t going to do it.
  3. “Do you have experience owning a winery?” A: Um, no……this would be my first one…… (would someone actually do this twice???!!)
  4. “Oh, wow so you just woke up one day and decided to buy a winery?” A: Um, no….. not exactly….*why on earth would one assume that I just woke up one day and decide to do this???** but kind of, “Yes I just woke up one day and decided to buy a winery” … OR…. “I have been thinking and dreaming and manifesting my entire life for this moment and I finally strapped on a pair and did it….”
  5. “How did you get the money to do that?” “Are you independently wealthy?” A: Um, no… *really, are you asking me this question, it is none of your fucking business*….”No, I have worked my ass off since I was 14 years old, bought my house when I was 24 and became debt free and mortgage free at 40.  Then… I just put everything I had into buying this business! It is an investment in my dreams…”

Is the grape ripe for disruption? 

“I feel called to completely disrupt the industry by doing cool new exciting things with wine. I will be using wildflowers and herbs to make wines that are more like tonics or elixirs! So, in some cases I would not even use grapes. Instead I would use dandelion, rosehip, hibiscus, lavender, etc. I am getting ready to launch my first product that will introduce an entire new segment in the beverage industry! I am so excited! I want to use biodynamic and sustainable practices both in winemaking and the business itself. I have been dabbling with sound therapy (528 hz and solfeggio frequencies piped into my wine room) and using words of positive vibration on the tanks and barrels inspired by Masaru Emoto, as well as, doing sacred rituals when I plant trees and do other things on the land (I think I kind of scared the dudes who were planting them when I whipped out my Vogel crystal… heehee). The organic part is a tad difficult in Virginia, where I live because of the climate. Grape Vines are very susceptible to fungus in this area.  I am investigating how to use hydroponics to help “hack” the growing process.”

What is the Wine Club for the Soul?

“In addition to merely producing and selling wine, I have a Wine Club for the Soul. For now, it consists of a seven week Chakra clearing wine package. We go week by week focusing from the Root Chakra up. It includes yoga, essential oils, a wine glass, a bottle of wine which has been prayed on and charged with positive intent, and a wine meditation that are all related to the chakras. Writing and leading people through the wine meditation is my favourite part. This is not an original idea; I took inspiration from Thich Nhat Hahn. He is a Buddhist monk exiled from Vietnam who lives in France and has spent his life writing about and promoting peace and his Tea Cup Meditation. In my wine meditations, I focus on connecting to sweet Mother Earth, Pachamama, and seeing the roots of the grapevine being planted, giving thanks to her and the soil, visualising all the pieces that had to happen to lead to those vines producing fruit, being in gratitude to the Sun, the Moon, the Stars and the spirit of the people who tended the vines. I find that connecting first to the ancestry of the wine and honouring the sacredness of the process helps people connect to wine as more than just a drink.  Now that I own a winery, I see it as more than a commodity! I know the blood, sweat and tears that goes into creating just one bottle of wine!  I think that the world is searching for meaning right now, “meaning makes everything matter” and so why not find meaning at the bottom of your wine glass?”

Below is Jen’s winemaking room and equipment at Seven Doors Winery, which is the name of her winery. It is based on the seven chakras. The winery is a place that Jen will be holding yoga classes and meditation. The point is, it is as much a mind, body and spirit retreat place as it is a winery.What terrifies and excites you?

“Terrifies: Well, as far as my business is concerned – the terrifying parts are Failing, (I know I should say I’m like Peter Sage and I love to fail and I can’t wait to do it because that would just give me a reason to start over and do something else amazing, but that would be a complete lie. I am fearless with certain things in my life, but not my ideas, inventions, dreams, business. I lived the first 40 years of my life doing what I was supposed to do. What my mother would define as successful, what most people would define as successful and safe, so the failing part would prove that I “should” have stayed that course and that I made a mistake etc, which is another thing that terrifies me. But, I am getting better at making mistakes and moving through them. I made some grave mistakes in this business deal, BIG TIME and instead of moving through them quickly, I allowed them to halt my progress. I have learned a great deal this way! Sometimes you have to live through it to really “know” it. I think that is what leads to actual “wisdom.” Another thing that has terrified me is trying to do this alone and without any experience or knowledge. It is scary sometimes to wake up and be the only one to carry out a task or responsibility and have nobody to ask for help or depend on or share in the decision process or the risk or the success. There have been many days in the last year that I woke up and had no idea how I was going to physically, emotionally or intellectually make it through that day and I just had to do it. I just had to put one step in front of the other. I said to myself, just do it, keep moving DO NOT STOP. DO NOT STOP. Find A Way!  Those were tough times, it brings a tear to my eyes to think how scared I was and how I am through some of that now. Whew, takes my breath away a little.” So, here are a couple of other things that terrify me in life… and how I am affected by fear is this way mostly: Physical fear – I fight! Threat of emotional fear: I flight! Irrational fear or ego based shadow fear: I freeze!”

  1. Checking my mail – (I would rather be slapped in the face than check my mail or open it when I actually do check it….yes, I know this is weird but it is the truth! Living with and overcoming this irrational fear helps me to find compassion for others with fears… fear is a funny, funny thing)
  2. Hurting people  – (I would rather be hurt than hurt others…. I have recently experienced a time where I feel I (unintentionally, of course) created pain for other people.  This stopped me in my tracks and I retreated like a caged animal…I went through fight, flight AND freeze in this process and it created a deep hole for me to climb out of… that I am just now regaining a sense of resolve about.  I gained a lot of insight about myself and my thoughts, my shadows and my ego.

“What excites me regarding my business is kind of the alter ego of those things that terrify me. Success, feeling I am living in my true power and doing something amazing that helps other people and the world. Those things are why I took this plunge and what ignites the fire within me and keeps me going on those days that I feel like giving up. I am not a quitter. I may not start everything I want to in the way that I want to start, but I sure as hell am not a quitter. I will go down in flames, but I will go down fighting like a mother fucker.”

How do you find balance beyond the 9 to 5?

“I balance my time and space between Corporate America and Entrepreneurship. I work a full time job at a Fortune 100 company. I have been a leader in Operations for an insurance company for 11 years and then on the weekends and most nights, I am nurturing my new business. For one solid year, I worked every single day without one day off. This past October I reached my one year anniversary at the winery and I decided I needed to work smarter not harder. I needed to be as sustainable with my own time and energy as I intend to be with my winery and business practices, so I shifted my perspective and started “heavily editing” my life of all things that were not either: 1) making money 2) directly attributing to my short or long term success. This has been liberating and has also given me some much needed balance.”

Name your 3 life lessons so far…

  1. “When you think you’ve arrived, that is your clear sign that you haven’t. Personal growth is not a ladder… it is not linear… it is like everything else in nature… it is organic and more like a spiral. So, think of growth from the perspective that you learn and you move through and then you will come back around.  A circle would mean you come back to the same place, a spiral is more like you come around but it is on more of a continuum.  In order to approach life from the beginner’s mind and to stay humble in the process you acknowledge that while you are making progress. “Progress” is relative.  Everything is relative.  What you think is “good” now, may not be “good” later.”
  2. “I allowed myself to be intimidated by other people who supposedly “knew” more than I did about business, etc.  I learned that by not allowing my true voice or thoughts to come through because I didn’t want to appear naïve, that these people didn’t know as much as I had given them credit! NEVER UNDERESTIMATE MYSELF! If you underestimate yourself, others will underestimate you. It is a mirror reflecting back at you always.”
  3. “I see life only through the filter in which I see myself.  When I see the open doors and the best in people, it is because I am living in light.  When I see the doors closing and the worst in others, it is because I am living in shadow.  The insight alone, however, is not enough to change – it is a continual practice.”

What is your ultimate goal in life?

“I define success some days as living my convictions even when “nobody would know” if I didn’t. I would know. And doesn’t my opinion of myself matter? Some days, I wake up and my prayer is to not become jaded with the world and not lose my trust in others, DESPITE the bullshit that happens to me (being robbed, being lied to, being taken advantage of…) because I truly know deep down that I manifest and create everything. It is easy to see the world as a great place when you are safe and sound and everything is going your way. It is not always easy to stay with this when you are truly tested by shitty ass things that happen. That is where my true growth comes from. It isn’t easy, and sometimes it takes me longer to get there… but my goal is to always come back to that place of love, trust and peace.”

What feature should we look for in the community?

“It is the focus on vulnerability and support of others in the tribe. This is such an important part of stepping out on a skinny branch, knowing there are others who have done it, are doing it, and will encourage you when you stumble. It is different than hearing from other people who don’t give a shit about living the best life they can live. I appreciate the culture so much!”

What motto do you live by?

“Living my life as a grand experiment… Well, that is from a quote from Ralph Waldo Emerson. “All life is an experiment. The more experiments you make, the better.” I am trying to approach it all as a sort of class/experiment and test. This helps me through the tough times to keep perspective and not take any of it too seriously.”

Jen’s current challenges are moving through fear to launch her big ideas and building a team to scale her business. If you can help support, advise or guide Jen, then please leave a comment below this post or message her here.

Tribe Meetups

Join us for:

See if there’s a Meetup scheduled in your city here, and if there isn’t let me know what Meetup you’d like to see and if you’d like to host one!

Until next week’s Tribe Talk, have a great week, and if you’d like to get in touch with me, message me @noorahnaker – I’d love to hear from you!

Speak soon,