Stop Seeking Approval: A 20 Year Old Prepares For World Domination

Have you ever imagined yourself achieving something that doesn’t require the permission or approval of other people for you to achieve?

All of us here in the community are at varying stages of our journey, but I am sure that at some point in time, we have all dreamed of doing something completely new.

Many of us who are clear about the goals we have set, and those of us who are still setting our goals, have rejected the mindset of people telling us that we aren’t playing by the “rules.”

When Academy member Tori West posted her video introduction to the community, I was quickly drawn to her profile on the Academy. Tori’s profile made me think about a few things, including her age, mindset, and her struggle to commit to a university degree, which was an expectation that has been put on her. Here is Tori’s video again in case you missed it.You’ll see from her video introduction that one of the main reasons Tori joined the Academy was to match the level of ambition and drive she has with more focus, direction and guidance that is needed for her reach her goals and long-term vision.

In my Tribe Talk this week, I spoke to Tori about how her ambition and drive has come about at such an early age. As Tori shows, when you think outside of the schooled mindset and think big, you will naturally invite bigger ideas, bigger plans and bigger success into your life. I hope that this interview will remind you to think big, freely and also spontaneously.

Member Interview with Tori West

Tell us about yourself

“Well my name is Tori, I am 20 years old and from Townsville Queensland Australia. I am the oldest of 6 children. I’m a Christian, heptathlete (that’s 7 track & field events over 2 days – 100mH, High Jump, Shot Put, 200m, Javelin, Long Jump, 800m), Barista, Graphic & Web Designe, entrepreneur, bookkeeper and spray paint artist.”

“That’s a long list! Writing it, I realised I label myself based on what I do. Who I am though, is something I don’t think I can express in words. At the moment I work in a café 2-3 days a week (cracking out some nice latte art) and one day bookkeeping for a not-for-profit organisation. I also do freelance graphic and web design work, but I haven’t set the right goals to make this a sole source of income. I am self-taught and struggled with the confidence to say “yep, I can do this for a living”. 2016 will be a year this will change. I am also working towards setting up an international luxury tea brand. In my overseas travels I stumbled upon a tea harvested from 800-1000 year old WILD tea trees and processed as Puerh Tea. As well as this, the tea leaves contain collagen as Hydroxyproline a key anti-ageing product, which is un heard of in plants.”

This is a compressed Puerh tea cake.

“To give you an idea how amazing this tea is, the tea master is 80 years old, his hands look like a young man’s hands and his hair is jet black. One of the women from the village is 40 years old, when I met her I thought we were the same age. I will share pictures when I get a chance.”

This is one of the villagers that harvests the tea trees.

“The potential value of this tea is immense. The challenge is I have no such experience in this field and hit points where I have no idea what the next step is. At the moment I am working on developing the brand, so that consumers will associate it as a desirable, high value, luxury item. Using my design experience I am working on – packaging, logo, business cards, marketing material and the website. Only 5,000 people are able to have yearly access to the tea, so I am also putting in a great deal of research to pin point the right markets that will pay the right price for access to the tea. I started a metallic tattoo business, but quickly lost momentum after I got the product into Australia. I created it initially as a way to generate a secondary income, but didn’t sell out the supply due to self-doubt and lack of commitment. Just in the past week I have got someone else involved, and I am painting the vision of the business to them so that they might take on the role I was going to. I just don’t have the time or energy to commit fully to make this venture successful at the moment. I am waiting to see how all this goes.”

What purpose or vision have you defined for yourself?
“To be loved and to love. There is a book that writes, ‘what good is a man that gain great wealth, walks in glory yet has not loved?’ I have many goals and dreams but there is no point in it all really if I don’t walk in love. So the goals come secondary to this.”
How do you set your goals?
“To be honest this is something I have failed in, the Academy is helping me improve in this. I dream but don’t set attainable goals to reach that dream. I think that is due to the way I was brought up around a religious “never good enough” dogma that was instilled in me as a youngling. I could go on for ages with excuses as to why I haven’t been planning and setting goals effectively. But that doesn’t matter, I have learnt now how to make SMART goals through the ‘How to set, track and achieve goals’ video, so I have no excuse.”
What would be your ultimate achievement?
“I don’t think I can define that right now. Everything that I have achieved to this point, the feeling it evoked, was only temporary. In my heart I know there is always more to do, achieve and gain. For instance becoming national champion for javelin when I was 17. I was stoked to win but I knew there was much more to do. In my head I thought, this is just a piece of cheap medal, a single moment, there are many people achieved this exact thing. Maybe the ultimate future achievement would be to do something no one has ever done before. Not for my own glory, but to push the boundaries that we accept as humans. I want people to believe that absolutely anything is possible. I think planting seeds that lead to people changing their minds is that greatest thing ever. I find myself on a journey believing that and it has changed my life wholly.”

Can you describe how going to university was expected of you?

“I dropped out of university 3 times out of 3 different degrees – Bachelor Business, Bachelor of Entrepreneurship and Innovation and Bachelor of Science. I hated the system and the way it worked. I did really well in high school, graduated in the top 7.5% of my state, and wanted to study Medicine initially. I didn’t get in, I flunked out in the interview because I didn’t prepare and didn’t know why I wanted to study medicine. I believed getting good grades was a good enough reason to apply. Eventually I enrolled in Science majoring in Physics, but I quickly lost interest. I didn’t like studying subjects that didn’t connect with passion and I certainly didn’t know what I was passionate about at that time. It got to the point where I was really annoyed with the processes and pathways universities develop that will lead to your “ideal” career. It seemed like it was the only answer to realise and achieve my ideal self… So I thought. When I realised universities also operate like a business I veered from it completely. I saw university as a security blanket for a lot of people my age, it’s something you can start small talk with “oh I study this so I am doing something with my life” or “I don’t know what to do with my life, university is an answer.” Its not an answer, its just a doorway to something. It’s never the answer. I don’t think you should do it until you understand what it is you want to do, and is university going to be a pathway to get you there.”
Being just 20 years old, do you feel your mindset is different to the people around you?
“Yes, and I have struggled with this. I have felt the need to conform to what people around me are focused on. It’s human nature to feel accepted, like you belong in the pack. I think differently and I do actually get recognition for it, heck I got offered a place in my city’s business Emerging Leaders Program (which I was shocked at I wouldn’t say I would bring in the $$ at this point to be considered). I have been asked to speak in front of youth church meetings, people ask me for advice in business (again faking it till I make it) and I get a lot of favour in circles of people I exist within. Despite all this, I do think everyone feels like they have a different mindset than the people around them. That’s why we get insecure. But if we can get secure in our differentiation between those around us, we will find a strength we never knew. I am at that point.”
What got you started as an athlete?
“My Dad, he has and always will be my greatest supporter. Athletics was the first sport I was ever exposed to. At 3 years old I lived on the same street as the track, one day Dad and I went down for a walk and I saw some girls running without a uniform, and I said “Dad I can run too, those girls don’t have a uniform like me”. So the next week Dad signed me up and I have been doing it ever since. I was a natural at most events and was always winning. I cried my eyes out the first time I lost a race at 8 years old, I said I hurt my foot. It was a lie. Eventually when I was old enough to make representative teams I excelled in high jump. Dad taught me how to jump on the backyard trampoline over brooms and tent poles. At 12 I was jumping 1.63m. When I turned 15 I was scouted out by my current coach Gary. He has trained Olympic athletes and saw potential straight in me straight away. Within a year of training with Gary I became national champion in javelin. I went from being naturally just good, to a champion. 2012 was the high point in my athletics journey to this point. After graduating high school, I went through a bad phase, I didn’t know what I wanted in life, I missed out on opportunities such as representing my country at World Junior Championships because I ran away from home. I didn’t grow up in the greatest of circumstances and was desperate for an escape. Throughout high school, I could escape through over achieving, once high school finished, I didn’t know where to focus my energy and became consumed with self-pity because of my situation. The desperation led to bad decisions and trusting the wrong people. In the lows though, I grew and I wouldn’t be where I am now if not for it.”
What personal achievement do you want to fulfil next?
“I want to be the Australian national champion for the heptathlon and qualify for the World Championships 2017. Due to a foot injury (partial rupture of the plantar fascia) I am unable to compete this year. Despite this occurring, I don’t see it as a setback, its actually a good thing. Considering I want to compete at the World Championships, Olympics and commonwealth games, the next 4-7 years will be really busy. It might be the only 3 month break I have for a long time.”
What was the best advice you were ever given?
“Work from a place of rest.”
Do you have any questions for the community?
“If I ever visit London, can you hook me up with a place to stay? I heard Germany is the biggest importer and exporter of Tea in the world. So I might be heading Europe way this year.”
The next steps for Tori are to learn how to bring her product to the market, to learn to pitch successfully and to understand the concepts of how to manage her money more effectively. If you can help, support, advise or guide Tori, please leave a comment below this post or message her here.

Tribe Meetups

Join us for:

See if there’s a Meetup scheduled in your city here, and if there isn’t let me know what Meetup you’d like to see and if you’d like to host one!

Until next week’s Tribe Talk, have a great week, and if you’d like to get in touch with me, message me @noorahnaker – I’d love to hear from you!

Speak soon,


Go From Idea To Product In Six Months

How long do you let an idea sit on a piece of paper, whiteboard, or some kind of vision or dream board without actively engaging with it?

There have been some stimulating discussions in the community this week, about how to execute our ideas and how to turn them into a product, business or patent.

As the video introduction of Academy member Tori West shows, her great idea is to build an international and luxury tea brand, but she is now eager to dive into the details of how to give the idea some real utility. Here is her video.For me, the video addresses two key questions: What are you going to do? Why are you doing this?

As the SMART goal setting goes here in the Academy, when you want to build an initial strategy, you also have to focus on How are you going to do this?

The daily updates we are seeing from the Academy members, serve as a crucial reminder that the only way to take action is by taking the first step.

Take a look at Academy member Melissa Yap. Melissa shows how she allows her creativity to flow through the concept of community. Below is her post which tells us how her startup in the food and health industry is taking form.Having a community around you helps clarify how you can take action on an idea. Here is the full post and comments Melissa received from her post.

In my Tribe Talk interview this week, Aris Avanessian explains how he is transitioning from an engineer to entrepreneur and what it took to create his first ever startup in just six months.

I hope that this interview will highlight your need for action. As Aris reminds us, the faster we take action and execute our ideas, the quicker we will be at discovering the real challenges.

Member Interview with Aris Avanessian

Tell us about you

“I was born and raised in the suburbs of Chicago to Armenian parents. I have been living and working here for the past 5 years as a licensed Mechanical Engineer. People usually ask me what an HVAC engineer does and the simplest way I can think to put it is I design the systems in buildings that make them comfortable. Ever since I was young I had always wanted to be a businessman. Yes, I was general about it. I suppose I watched too much batman on television, but they were the ones with the power and money and it never seemed like they had any problems. So, I figured when I grow up I’ll start a business and get really rich and I can take care of everyone.  Now I understand that money isn’t going to solve all our problems but I do understand it can help simplify a lot of things and give you a lot more options. I can’t say I ever had a true passion as an engineer, but becoming an entrepreneur has ignited something inside me that I haven’t felt in a lot of years. Something that was suppressed for a while from all the emotional baggage of life building up on me. “

What is Elevate Nutrition?

“More and more people are concerned with what they are putting into their bodies and the health and fitness industry has really taken off. With that in mind, my goal was to create a nutrition store where not only can you find quality products but also receive knowledgeable advice. It took a total of roughly six months to take the idea from concept to reality and we are now currently open in Mount Prospect IL, in a sports facility.”

”The name of my startup is ‘Elevate Nutrition’. The purpose is to help people reach their goals, to essentially help elevate them to new levels through proper nutrition and supplementation. That is the idea behind the name. In the process, I have started to pay attention to what I am ingesting and how I can optimise my body’s performance, whether it be mentally or physically.”

This is Aris giving a speech at his big opening in December!How did you build a startup within six months?

“In short, with a lot of focus. I was still working my job while trying to figure things out and get things done, needless to say I did take a few sick and vacation days. I did use some “work time” to do research but I would give myself weekly goals and make sure I got certain things done. Really I had no idea where to start at first, so I just started calling some manufacturers and asking how I could get their products. Then I found out I needed an EIN or FEIN which stands for Federal Employment Identification Number also shortened to Employment Identification Number. You need this for tax purposes and just to operate as a business. I researched it and got one. Then I found out I needed a state re-sale number so I researched what that was and how to get one, so I did. I basically started at a point and would do what I thought was the right step and when I realised it wasn’t and I had missed something, I would re-evaluate and do what needed to be done next. Focusing on one thing at a time rather then trying to figure it out all at once was what helped me keep my focus and not get overwhelmed by all the details. My engineering skills have been invaluable just because of how I approach problems now and it’s different than most engineers, at least how I understand it, because in HVAC you don’t have to be precise all the time, there are a lot of rules of thumb and “preferences” when it comes to design so you need to make some assumptions and move on. Which is what I did when starting up. I know Dan Peña tells us not to waste our time with a business plan, but if you are entering an industry you know little to nothing about, a business plan is a good place to start only because it forces you to start researching and putting your numbers together so you can understand your model better. So you’re really doing it for yourself and not anyone else. So in short it’s always been something I wanted to do, and I found a growing industry that I have taken up a passion for so it just seemed like the right thing to do at the time. And I gotta say, if I had never discovered London Real and Dan Peña, I don’t think I would have done all this, especially all within 6 months!”

What 3 things help you focus?

  1. “Remind yourself of who or what keeps you accountable.”
  2. “Exercise, just the extra blood flow will help you think clearly.”
  3. “Having a clean work environment will help keep your mind clear.”

How did you make your idea happen?

  1. “Watch Dan Peña.”
  2. “Don’t worry too much about the details, just get things done. Don’t be afraid to make mistakes.”
  3. “Create a team of like minded individuals to either assist you or give you ideas. Doing anything alone is hard. If you have smart motivated people around you it will only aid you.”
  4. “Don’t be afraid of failure. Setbacks should not discourage you. I was over a month in on securing our first location and had put in a lot of time and work on it and had to call in a few favours only for us to not get the location. It was probably the biggest setback but I made myself get over it and move on and before I knew it another opportunity came through from a contact from my team members.”
  5. “Positive affirmations. Starting anything can be stressful and positive affirmations will not only help keep you positive but focused on succeeding on your ultimate goal. The difficult part is maintaining the same level of excitement you had during those first few days or weeks of your vision.”

Below is Aris and some of his team at his new business premiseWhat did you learn about money and investment?

“Do whatever it takes to get the money, whether that is taking out personal loans loading up credit cards, finding investors, just get it and make sure you have a plan of attack when you do. I know this doesn’t sound like good financial advice but if you are not trying to live a regular 9-5 life then you need to do whatever it takes. You will definitely be frowned upon doing such risky things but you won’t get far if you don’t take risks. I originally had a few personal loans lined up and building up my credit through the years allowed me to open up some credit cards with a fairly decent amount of credit. I also had my own cash saved up through the years. In addition to that I also had a number of people offer to invest with me just from talking to friends and acquaintances I knew. I didn’t even ask them and they could see how excited I was about the idea and wanted to give me money. So if you talk to enough people you will find a way.”

Where should we break the rules?

“You should break the rules when your gut tells you to.”

What goals have you set this year?

“My top two goals for 2016 are to have another location open and roll out our very own branded product line. My goal by August 2015 was to have my shop open by the end of the year, and I could tell a lot of people seemed skeptical at first when I would tell them, but I pushed through and made it a reality. For me, I always try to set goals that may seem just out of reach but still possible. It’s not as hard as some people may think to roll out your own product line, there are plenty of companies that we can work with. To start I would like to roll out a basic workout stack that includes a protein, pre and intra workout supplement. My vision is to make a trusted brand and while doing that either overtake or buy out my competition and grow it into a global brand. In doing so I can bring more awareness of health and nutrition forward.”

If someone is spending time thinking about starting something, what would you say?

“Figure out what the first step is and just do it. If you don’t know what the first step is, make your best guess and just do it.”

The next step for Aris is to bring about awareness of his opening and increase traffic. If you can help by sharing some strategic or marketing advice, please get in touch here.

Do you have any tips for managing new ideas through to completion? Let us know in the comments below this post!

Tribe Meetups

Join us for:

See if there’s a Meetup scheduled in your city here, and if there isn’t let me know what Meetup you’d like to see and if you’d like to host one!

Until next week’s Tribe Talk, have a great week, and if you’d like to get in touch with me, message me @noorahnaker – I’d love to hear from you!

Speak soon,


Find Your Inner Hipster: How One Academy Member Beat Depression To Start A Juice Business

If you put pen to paper and drew a column with the number of people currently in your inner circle that would improve it versus the number of people that may drag you down, how many people would fall in one category compared to the other?

When we set our goals in the Academy, Brian shows us that it is your Peer Group that will determine the way we think, the way we act, and the way we approach life and our goals. As the saying goes, you are the average of the five people you spend the most time with.

As Academy member and Hypnotist Paul Hurley says, if you surround yourself with people who use their skills and resources to help you, you can achieve your personal or professional goals with less resistance and more ease.

When you join the Academy, one of the key points we ask you to take action on is your short video introduction. It is important not to underestimate the power this introduction has in helping us build a success network! Here is Paul’s introduction:The introduction video you make for the Tribe is the one key step that will allow others to see who you are and what your specific interests, skills, and goals are.

Since joining the Academy just 3 weeks ago, Paul is loving the Skype calls he’s having with members across the globe. Recently, he had a Skype call with an Academy member and Maori Tribe Leader Kepa Maika, and joked, “I don’t meet Tribal Leaders every day in Dublin!”

By following the philosophy of giving, Paul is making meaningful friendships, forming connections and links, and establishing joint business ventures with members from countries such as London, Las Vegas, Connecticut and New Zealand!

Finding business links and partnerships is a common theme in the Academy.

Just a couple of days ago, Academy members Inggrid Wardani and David DuByne shared their experiences after joining the community!By using the member search here, Inggrid and David met each other based on their shared location, Taiwan.

When they met in person to talk about their goals, vision, affirmations, and life, they kept each other accountable!

By looking for a dream board or a journal that would aid their creative process, they decided what they wanted wasn’t available on the market so they decided to create it!!

By setting specific goals, Inggrid and David are on the path to bringing their product to the market this year. As the first draft of their journal is printed next week, they are set to start a kickstarter campaign next month to apply for the funding they require to release their product to the market in April. Keep your eye here next week for exact details and photos of their new product!

In Tribe Talk this week, the focus has been on forming friendships. Here is a powerful story of want happens when Academy members form at least 5 connections with each other.

Member Interview with Dan Lemmon

Can you share some of the experiences that have had immense impact on your life?

“I am 43 years old. I am a single father to an amazing daughter. I was born and raised in Ontario. It was my mom’s desire to have her “hockey player” as she had quoted it. From an early age I was conditioned to play hockey. I excelled in hockey until I was 12. I had many great “coaches,” so I learnt hard work and discipline quickly.  My parents divorced when I was 11 and it wasn’t a pleasant separation. My dad quickly re-married after the divorce and I didn’t take to the new environment quite well. This was a really tough time for me and I really couldn’t understand the “depression” I was going through. Running helped me cope with the immense darkness I was feeling from the disconnection of my parents. They used to call me Forrest Gump at school because I was running everywhere! I went to McMaster University where I ran on the cross country team. It was my dream to be a chiropractor but as I was finishing my 2nd year of university, my mom passed away from cancer. My grief was overwhelming and I struggled again with depression. My grades went down and I was expelled from university. Lost for direction, my aunt’s husband asked me if I wanted to sign up to be an electrician. I took the call and I have been in the electrical trade now for over 13 years now. I felt at the time I was at a point in my life where I needed to find a career. I always knew that it was a plan B.”

When did you start to gain clarity about your experiences?

“Well, I left the Academy in August of 2015 because I was feeling the “dark night of the soul.” After my eviction from apartment I fell into a really dark time and I felt extremely lost. I also was experiencing neck pain which is still a mystery to this day. I was seeking answers as to why my life was falling apart. I prayed for direction and at many times it felt like I was “dying.”  I was looking for answers to my depression and my friend told me about a shaman that does ayahuasca. With the greatest expectation, I immediately signed up for a ceremony.  I felt the layers of the onion peel away again. I was unlocking something, but it also unlocked a lot of the sadness from my childhood.  The experience left me looking for more answers. I thought I was going to be cured of my depression, but it seemed to push me further into the darkness. I felt the need to return to the Academy because I was still connected to the Facebook Group and I could see the activity everyone was portraying.  I felt lost but I also felt found at the same time. I knew that I was gaining new perspectives from other people in the Academy and I felt like I had found my Tribe. I resonated with Jon Waterlow because he was expressing his struggles with depression and this helped me feel that I wasn’t alone in my battle. I also gained a great friendship with you because you kept checking in on me to see how I was doing even after I wasn’t a member. Your talks really helped me to gain clarity with my direction and it was you that ultimately pushed me back into the Academy. From that point on, I felt I was on a new path. I came back to the Academy with a better understanding of myself, as well as a greater understanding of the need for connection and support.”

How did you seek out the connection and support?

“From seeing and observing what people were posting, being supportive to others, and from being vulnerable. I would often ask for help from the Tribe with my on-going health problems and my struggles with depression. For example, I posted a call for help with an inflammation issue I was experiencing. I was then contacted by Chris Albert and Savitree Surjoopersad, to give me some immediate one-on-one advice. From the original message with Savi, we connected on Whatsapp. She has helped me so much with my mental growth, it is amazing! Kevin McNamara has been a pivotal role in my desire to start a juice business. My health felt like it was going downhill, so after watching Tone Floreal interview Kevin, I approached Kevin as to what juices he was using that cured him of his health problems. We swapped resources and then I started juicing everyday while following up with Kevin as I was explaining my amazing success from juicing on a regular basis. On our first Skype call,  I spoke to Kevin about a juicing business and the business has blossomed from there.”

What was the creative process behind your new startup?

“The idea of the startup came about about when I had built the float in my apartment. When I was growing up, we had these ice cream bikes that would cycle around the neighbourhood ringing their bells. They were everywhere and for some reason that memory linked juicing to these bikes. And that sparked the idea to get these bikes back on the road and sell fresh cold pressed juices from them. From this idea, I brainstormed on my whiteboard and I started sketching and “brain dumping.” I kept asking to myself, how can I make a new spin on these retro bikes and re-brand them to sell really healthy juices out of them. The inner hipster came out of me and I had the idea to re-mould the shape of the bike to look like a juice bottle, ultimately re-branding them into “The Juice Cycle.”

How did you approach goals before the Academy?

“I was pretty lost when it came down to goals. I knew I had a creative vision, but I seemed to lack the clarity with the direction. After watching one of Brian’s first Webinars on how to set goals, I was curious as to how these people were able to crush their goals?  I listened a lot, and I took a lot of notes. I immediately went out and bought a whiteboard and I started brain dumping my ideas. It was a start. After that I listened to Daniel Priestley and his KPI Webinar and he really made a lot of sense. So, I started writing down my goals on my whiteboard. They were small details at first, which ranged from books to read, to dreams and desires I wanted to accomplish. This blossomed into affirmations my daughter and I started doing and we came up with 5 affirmations each and we posted them in our rooms.”

Have you found some business links through the community?

“I have found some business links. Marie-Judith Jean-Louis posted an event for Toronto Entrepreneurs of Passion and Purpose. At this event I made an amazing connection with Peter Assentoft, who is also a member of the Academy, as well as Jayson Gaignard, Giovanni Marsico, Mike Brcic, and Gillian Mandich. It was an amazing experience and I was so grateful to now be a part of this networking group. About 2 weeks ago, I started attending a holistic wellness business networking group which has helped me tremendously. I met an amazing women at this event, and we just had our first business mentoring call and tomorrow we are doing a creative vision board project. I have also scheduled my first meeting with the guys that started the group in Toronto called “The Man Kind Project.”

What should every new member know about the Academy?

“From my experience, every member should know it is OK to be yourself. The more you hesitate to interact or post great content, the more you are not taking advantage of the many people that can help you. Be supportive and comment on what interests you. You don’t necessarily have to comment or like everything on the Academy. Your user experience depends on you. What you give out comes back. Also, be interactive with Brian Rose and his many RealTALKs and interviews. Ask questions. Then team up with others on the Academy and chat about your experience from the content. From there you gain a better experience of the Tribe you are a part of.”

What’s next for you and what are your smart goals?

“My smart goals for this business are to create a business plan by the end of January 2016. Develop a logo and brand image for the business by February 2016. Brainstorm my target market and compile a list of events to attend in 2016 by March 2016. Attract an investor and complete the first prototype juice bike by April 2016. Launch the business by May 2016.”

Dan would love to meet Academy members who have knowledge to share about business investments, graphic design and web design. If that’s you, please get in touch!

Have you met your 5 connections today? If not, get in touch – I’d like to help!

Tribe Meetups

We are to Live Stream our Focus Group for the FIRST TIME EVER on Friday!!! To get access, please book here. Spaces are limited!Next, Academy member Chris Guerin is to host the first EVER meetup in Manchester. If you’d like to meet some Northern Realers, then book here and don’t miss out!

See if there’s a Meetup scheduled in your city here, and if there isn’t let me know what Meetup you’d like to see and if you’d like to host one!

Until next week’s Tribe Talk, have a great week, and if you’d like to get in touch with me, message me @noorahnaker – I’d love to hear from you!

Speak soon,


Quit Your 9 To 5 In 2016

Welcome to the first Tribe Talk of 2016!

I’m excited to share another year with you and to meet you if you have just begun your journey with us here in the Academy!

As it’s our first January at the Academy, we kicked off January 1st by sharing our goals for 2016! Here is Brian with his New Year message to Academy members.Many of us start the new year setting big goals, and grand resolutions.

As Brian’s New Year message suggests, the Academy quickly teaches us that it’s not enough to have ideas and good intentions. Ideas need to be distilled into goals to make them actionable and achievable.

When Academy member, generator engineer and introvert Bryn Fry joined the Academy in August 2015, he set SMART goals that paved the way for him to escape the 9 to 5 grind and follow his thirst for entrepreneurialism.

Just under half a year of being an Academy member, Bryn will have reached the goal he set out to achieve by January 20th 2016! You can see the extract of the post below, but here is the full post.For Bryn, growing up in a “very low income family” and getting stuck in a job he “hates,” has been “character forging.” Instead of putting up with false values, he used the experience as the driving force to accomplish his SMART goals.

In this member interview, Bryn explains some of the things we MUST do to stay FOCUSED on our goals. He says we need to:

  • Find our purpose and set the right goals for the right reasons
  • Be smarter about how we set goals
  • Build positive habits
  • Get the support of like-minded people to stay motivated and on track

Check out the interview and get inspired to live up to our full potential this year and start something GREAT in 2016!

Member Interview with Bryn Fry

Tell us about yourself

“My name is Bryn Fry and although I was born in England and lived there for a few years, I moved to France with my parents when I was 11. After having a lot of trouble learning French, I ended up doing pretty well in school, not because I was the brightest but because having to learn another language really pushes you to work hard just to keep up with the other students! After doing some work experience with the local electrician, I think that is when I really realised that I wanted to become an entrepreneur. Unfortunately like most people, I took my parents advice and continued my studies to get an electrical engineering diploma. After I received my diploma, I went to work for someone else. As you can imagine, for someone that is an entrepreneur at heart, I am not at all fulfilled with this job, or any job come to that. Although I have been trying to escape the 9 to 5 while dabbling on and off online for the last few years, it wasn’t until I spent a whole evening and morning speaking to an entrepreneur that I realised that talking about business and entrepreneurship is something I’m passionate about! That is when I decided to start this podcast.”

What is the ethos and grand dream behind your podcast?

“The subject of this podcast is really dear to my heart. Starting a business when you have a family to support and bills to pay whilst doing long hours at work, just isn’t easy at all! I really wanted to discover and share how other entrepreneurs had succeeded at it! In this podcast, I interview an entrepreneur every other week who has previously escaped a 9 to 5. I ask them questions about their old job, what they did to break free, and I explore how they got over the obstacles even though sometimes it felt like everything was against them. To make it even more interesting, I decided to add a bonus podcast every other week. The bonus episodes are accountability calls between my Accountability Partner Scott and I. Viewers get to hear our own progress as we both start our businesses in different industries. This offers a contrast. People not only get to hear about how other entrepreneurs have managed to escape the 9 to 5, but they also get to see it in real time what two people who are stuck in a 9 to 5 job are doing week by week to escape!”

How do you find time to build your podcast while working a 60-hour week?

“Well I can’t say that it has been easy! For a start, I’ve had to cut off two hours sleep every night, which I normally do by starting at 4am. I have also had to take time optimisation to the next level! Where I have basically split the day into different time zones. Depending on what time zone I am in during the day, I only do certain tasks. For example, when I get up at 4am, I have about two solid hours where I can concentrate 100%. There is no noise or disturbance during this time, so I do things like create content or solve website problems. During the day when I am at my 9 to 5, I spend a lot of time driving. I spend this time listening to audiobooks and podcasts when I need to learn a certain subject. If I get a small 1 to 2 min break at work, this is when I will look at my e-mails. I also set-up tasks for the next day and set a timer when I sit down to work on my business. When the timer goes off every 30 minutes, I realise how much time I’ve spent doing something valuable. It really pushes you to respect time and not to waste it!”

What is the value of accountability?

“It’s very easy to write down goals but not so easy to get them done! Even when you are passionate about what you do, there are times that you would much rather stay in bed. When you know you have set goals that are being viewed by someone else, it automatically obliges you to get them done. Therefore I would say accountability is definitely in the top three most important things that you need to reach your goals! I meet my Accountability Partner on Skype every two weeks to go over the weekly goals we’ve set ourselves. It’s not a rigid accountability call. It’s something I look forward to because we get to talk about our businesses, our projects, and exchange ideas! It’s also something that boosts me back up when I’m feeling a bit low. As recommended by Brian, I posted my S.M.A.R.T goals up on my profile page on London Real Academy and of course shared them with my Accountability Partner. When you’ve publicly said that you’re going to do something and shared it with someone who is going to hold you accountable, you haven’t got much choice but to do it!

If you’d like to hear what these accountability calls sound like, this is a Skype call Bryn recorded in November 2015!

Below is an image of Bryn and Scott’s accountability chart:How has being in the Tribe helped you grow and achieve your goals?

“I would have to say that it is just the general energy and positiveness of all the people in the Academy! If you go up to one of your co-workers or even family members and say: “Hey I’ve got a great idea…” The very common responses are: “I don’t know that might be a bit risky…,” “If it hasn’t been invented yet there is a reason,” or “That person just succeeded because they got lucky…” Usually they just look at you as if you were nuts! In the Academy, no-one judges you, and everyone is willing to help the second you have a question or problem. It’s just a completely different world! If none of your friends or family follow your mindset, sometimes you can feel like your batteries are drained. Unless you re-charge them again by talking to like-minded people, the already difficult task might just become impossible. One of the biggest problems I have had in the past is feeling alone in my ventures and not having anyone to be accountable to! Having a group of like-minded people is so critically important because as you’ve probably heard before, other people tend to rub off on you! When all you hear is negative feedback about work, politics, and the news, you can’t help but be affected by it. On the flip side, when you are around positive, creative people that want to move forward and progress, it also rubs off on you! When I posted my introduction video and said I wanted to start a podcast, everyone was supportive and helpful! I even got my first podcast interview with Stephen Tierney from mind cell who is an Academy member!” That is why London Real Academy is so great! It’s thanks to the Academy that I have also found an incredible Accountability Partner who is just an all-round great person!”

What would you say to an Academy member trying to start something?

“It’s just a question of following something you’re passionate about, then staying focused, and not giving up until you succeed! I spent years trying different things to make enough money to escape my 9 to 5 job, but I wasn’t passionate about any of them, so I never really had much success. Was it because they were bad ideas? No not at all, I’m pretty sure that a lot of them would have worked if I had followed through. The only problem was that I didn’t have the passion to push through when the going got tough! And it seemed a lot easier to jump on the next shiny object! It was only after years and years of hearing people say that you need to follow your passion that I finally accepted it. Once I had decided to find my passion, it probably took me about 3 to 4 months of turning it around in my head every single day until one day I was talking to a new acquaintance who is an entrepreneur, and I finally had the light bulb moment! As I’m writing this, I am still stuck in a job I hate so in no way am I an expert. However, I can see the finish line from where I’m standing. It’s just a case of putting one foot in front of the other. My advice is: Just start. There is no other way around it! You can think it to death all you like, but until you take that first step, all you have got are theories!”

What’s next? What are your SMART goals for 2016?

  • I will publish a really good article every month that I will either post on my own blog or as a guest post, to get visitors and backlinks to my website (12 in total this year).
  • By June 2016 I will have 200 email subscribers, and before the 1st of December 2016 I will have 1000 email subscribers.
  • By the end of June 2016 I’ll have interviewed at least 12 guests, and by the end of 2016, 25 guests.
  • By June 2016 I will get 200 downloads of my podcast per episode, and by December 2016 I will get 2000 downloads per episode.
  • By April 2016 I will have set up affiliate links to audible, elegant themes and Bluehost to start receiving a small residual income.
  • By November 2016 I will have created my own “something” which might be a course or a membership system to earn enough money online to be able to quit my 9 to 5 job by 31 December 2016.

Is there anything else you’d like to share?

“Yes. I know from first-hand experience how difficult it can be when you are stuck in a job you hate, with hardly any time left over at the end of the day to work on your goals. I would love to give as many Academy members as possible the skills necessary to escape 9 to 5!”

If you are an entrepreneur who has escaped the 9 to 5 and would like to be featured on Bryn’s podcast, please contact Bryn at

As Bryn sets his SMART goals for 2016, what are your SMART goals? Leave them in the comments below!

Tribe Meetups

Our first meetup of this month will be taking place in New York City. Make it a year of difference and start making those offline connections. The event takes place on 10th January. There’s still time to make your booking!Next, Academy member Kevin McNamara is to host the second Google Hangout for Aussie members. If you’re based in Australia, don’t be shy! This is an opportunity to meet other Aussie Realers on 14 January!

See if there’s a Meetup scheduled in your city here, and if there isn’t let me know what Meetup you’d like to see and if you’d like to host one!

Until next week’s Tribe Talk, have a great week, and if you’d like to get in touch with me, message me @noorahnaker – I’d love to hear from you!

Oh and by the way, the first Focus Group dates for January 2016 are getting filled, so leave your RSVP here or book onto one of our February slots!

How A Fitness Coach Plans To Crack Wall Street

Many of us here in the community have had some contact with Academy member Candice White. Candice, known as Candi in the community, is a key member of the London Real Academy Tribe.

Her mission is to wake up each day and “help others.”

Candice is a Fitness and Nutrition Coach. She calls herself a “plant-powered vegan entrepreneur.” Naturally, her favourite London Real guests are people like Peter Sage and Timothy Shieff.

Candice is a great example of an Academy member who has several passions. She is using one passion to reach the next.

In her recent post in the Activity Feed, Candice has inspired other members to fully exploit the rich resources here in the Academy. She has inspired us to think about the following:

  • Passive consumption
  • Procrastination
  • Fear and your comfort zone
  • Focus and action

Candice shared her insights through this post. The full post can be read here.When Candice posted her insights, she also shared her success. The next step was to bring her product from her software business to the market, yet she needed considerable funding.

What did she do? She pitched!

Her pitching was successful and the “plan is to roll out a soft launch with a US-based distribution partner and independent retail traders, who will have access to the application/platform” in early 2016!

This is Candice with her business partner as they are talking through their business model with a potential distribution partner in the USA.

This week in Tribe Talk, Candice shares more about her pitch and her innovative product. She shows that the resources and content available on the Academy, are just the start of your journey.

The hard work really begins after we hit the stop button on our phones and laptops.

When we press pause, we are supported by a community of like-minded peers in our own private network. Academy members help us to start processing this incredible knowledge and make it truly useful to us so that we action our goals and start creating.

As Candice says, “the most fundamental takeaway is to build a better version of yourself, all of the other learnings are facets of this primary goal. This shift in mindset is infectious and people are inspired, beginning their own journeys as a result.”

Member Interview with Candice White

Tell us about yourself
“I am a deeply passionate, plant-powered vegan entrepreneur living in Vancouver, Canada. I emigrated to Canada from the UK in 2005. I would describe myself as someone with a versatile skill set and a curious mind. At the moment, I am running two ventures. I’m an independent online fitness and nutrition coach and a founder of a financial technology start up. My ultimate goal is to scale my existing tech business to an exit in five years and become a KPI in High Performance Fitness Coaching and Vegan Nutrition. My dream is to build my own fitness and nutrition brand and eventually open a wellness centre. My software business has the potential to lift off the ground very soon and when it scales, the plan is to have this support and fund my goal of opening a wellness centre.”
What is the concept of your software business?
“My SaaS start up called Machine Readable News, is working in the big data analytics field. Our key objective is to disrupt the existing financial industry and create an innovate platform to assist retail traders. Through the London Real Apple TV, Brian’s mission was to put the BBC out of business. My firm is attempting to crack Wall Street! It is widely known that large institutions and hedge funds have access to critical market data before the retail trader. Our mandate is to close the gap and make this information accessible to the little guy too. We work with large data sets and use news and social media information and plug this into our various machine learning models and algorithms to predict the future price of a stock. This is a platform built by the people for the people. We’ve been in research and development for a few years and plan to launch in Q1 next year with the backing from the Canadian NRC Industrial Research Assistance Program.”
Can you share more about the idea or product you pitched for?
“At this time, I am unable to share too many details prior to the launch date, but my firm is taking a unique and skilled approach to sentiment and big data and its financial application. Our vision and value proposition is working towards forecasting market returns using machine intelligence. We identify areas of risk and in return a large portfolio of stocks in real time using machine learning. Our software allows users to visualise stocks of interest in a large group with high return or high risk potential. The machine intelligence model uses proprietary news and social media data feeds. It displays data ahead of any web content, giving users a significant opportunity to take action. This extremely valuable resource allows the retail trader (not just the large hedge funds and institutions) to get a handle on what’s happening in the financial markets. Our vision is to level the playing field and provide real time actionable information.”
Can you share your pitching method?  
“My pitching technique is by no means perfect. In fact, I would argue it requires a fair amount of fine tuning. The key is to be comfortable with being uncomfortable. Having said that, I believe that if you’d like to be successful, it’s important to keep in mind the old military adage, ‘proper planning and preparation prevents poor performance.’ Plan your work, then work your plan. Oren Klaff’s ‘Pitch Anything’ methodology, struck a chord with me because the system bodes well with the personalities I come to contact with in the financial industry. My method was influenced by the culmination of knowledge I have acquired over the last few months by listening and observing other Academy members. In particular, one Academy member, Archie Ology inspired my pitch and pitching methods because he recently pitched to a large bank in Amsterdam using the Klaff methodology. This worked out well for him, so I used the main principles that Archie utilised for his own pitch. You can find the principles here. I also ventured into the startup community in Vancouver.

This is Candice and her team at Vancouver Startup Week on September, 2015. The second person on the left is Gregor Robertson, the Mayor of Vancouver.

How do you become a passive consumer of knowledge which seeks to inform, educate and inspire?

“The content inside the Academy is vast and exceedingly valuable. Yet, I realised I was passively consuming information week after week and not actually taking any action. It is easy to avoid putting your ideas and thoughts down on paper because there’s always another interview with valuable information or a different ‘take on things.’ It’s important to not lose focus and set some SMART goals. This was happening because I was unclear on the direction of my two projects and it was much easier to research, listen to guests and talk with Academy members than making some tough business decisions. To paraphrase Brian, ‘research is just fear masquerading as procrastination’.”
Why did you join London Real Academy?
“The real question would be why wouldn’t one want to join? In a sincere carpe diem moment, it was obvious to me that it was time to get serious and I saw the London Real Academy as the catalyst for change, not only as a movement, but as a family. A place where one can achieve growth of personal and professional development. I believe that accountability, peer support and interacting with passionate, authentic, real life people will press you to keep your goals. Mutual accountability is extraordinarily effective and the Academy is filled with incredible, authentic people with a like-minded outlook on life. Accountability was already a large component of my online fitness business model and so this facet really resonated with me.”

How do you keep accountable?

“At the moment, I use the SMART goals concept and it works really well. It’s important that I surround myself with people that can push me and add value to my life and for whom I can do the same in return. In the Academy, I have accountability partners for various areas of my life, such as business, finance, fitness and spirituality. My business buddy, more a mentor, Chris Albert chats with me regularly via text message and we talk about our ventures and offer advice, if required. For example, he helped me decide the best course of action with regards to my two separate ventures. In return, I am reading his Ketogenic diet book and providing feedback.”
Which one feature do you benefit from most in the Academy? Why?
“This really is a tough question because there are many benefits to the Academy. If I had to choose one, it would be the Private London Real Academy Facebook Group. It provides a platform for members to interact with one another, inspire each other, add value, seek advice and stay up-to-date with what’s happening in the Academy. The added bonus is seeing the occasional post from Peter Sage and Jamie Alderton. I have a few accountability partners and we use the Private Message system for this purpose.”

Candice has been offering her skills in high-performance fitness coaching to some Academy members. She won this London Real Academy T-Shirt for assisting Academy member Brenda with a vegan nutritional plan during the preparation for her bikini competition.Candice would like to continue to offer her skills in fitness coaching and nutrition. She’s also happy to provide insight into running a start up and scaling a business with little or no capital. If you can help her refine her pitching and publishing skills, she would love to connect! You can send her a message here.

In Candice’s view, physical meetups are an integral part of the Academy because they allow Academy members to come together in their communities to collaborate and exchange ideas. With that in mind, Candice is planning the first official London Real Academy and Vancouver Real Meetup for early February 2016. This is a photo of her Meetup with Vancover Real and a couple of other Academy members!

If you’re from the Vancouver area, make sure you don’t miss out on this meetup! The details of the Meetup will be announced here soon!

Tribe Meetups

There’s still to join Academy members on 19th December for a Pre-Christmas dinner in Toronto! But be quick, bookings fill up quickly at this time of the year!

Below you can see a picture of event host Marie-Judith Jean-Louis sharing her vlog about the meetup.

The last Meditation Morning Coffee meetup is to be held in London on 20th December!

Come and meet our host and organiser, Academy member Guillaume Hung for a session of Mindfulness Meditation. Below is a video from last month’s session

See if there’s a Meetup scheduled in your city here, and if there isn’t let me know what Meetup you’d like to see and if you’d like to host one!

Until next week’s Tribe Talk, have a great week, and if you’d like to get in touch with me, message me @noorahnaker – it would be really lovely to hear from you!

Speak soon,


P.S. The first Focus Group dates for 2016 are getting filled, so we’ve decided to add a further 10 spaces for you! This is a group photo of us all after the last Focus Group at the studio! Get one in your calendar!

How A Horrific Motorcycle Accident Changed My Life For The Better

Meet iOS app developer and Academy member Sebastian.

Sebastian recently left his full-time job as an iOS software engineer. After the announcement of the new Apple TV and iPad Pro, he knew he couldn’t create anything for these devices. It was time for a change.

He realised it was time to build a business and bring his own ideas to life. Ultimately, the only way Sebastian wanted to work was by:

  • Being deeply engaged
  • Applying a diverse skill set
  • Feeling passionate about the outcome

Sebastian recognised London Real Academy as a “great movement from its beginning.” When he saw the new Apple platform and iPad Pro, he asked “how can the App add value to London Real?”

So, Sebastian decided to build a London Real Apple TV App. He wanted to build the App “as soon as possible,” so he “practiced letting go by focusing on one core feature that provides value to the customer and to ignore all other features” in the short-term.

He built a prototype and presented the idea to founder and host of London Real, Brian Rose. Here is the original prototype of the App and the image below is the heading of the blog Sebastian created to pitch his ideaHow did Sebastian keep on track with his full-time job and the London Real project? The biggest feature Sebastian benefits from in the Academy is the concept of “accountability.”

Sebastian told me: “Bringing people together who share this ‘growth mindset’ is such a simple idea, but to me, it’s the core unique selling proposition of the Academy.”

For the past six months, Sebastian and his Accountability Buddy Gabriele Farei, have been taking action.

This is how they stay accountable:

  • Logging tasks and habits into a live shared online sheet
  • Sharing Trello boards to observe progress on each others different projects
  • Catching up every Sunday on Skype

Below is an image of the live shared online spreadsheet:Sebastian now plans to promote the London Real Apple TV App and will update us on the #londonrealapp thunderclap when Apple approves the app to go live!

If you’re practicing your idea muscles, in an IT related business, online marketing, backend developer or gigging, Sebastian would love to chat!

In the meantime, you can check out the whole development process of the London Real Apple TV App here.

The consistent message here from London Real guests and the London Real Academy community is that we cannot live a life of authenticity, success or joy, if we are not passionate about what we are doing.

For Sebastian, a “painful learning” experience has taught him that by “not doing what you love you get nowhere, and by doing everything you love at once and timidly, you get depressed.”

In this week’s short member interiew, Academy member Anthony Arvanitakis recorded a video called ‘fail 900 times and then start succeeding’.

Anthony reveals how he’s turning his passion into a brand and how he’s building a better version of himself. Let’s see how he does it.

Member Interview with Anthony Arvanitakis

Tell us about what do you do

“My passion is fitness. If I had to summarise what I do in a sentence, it would be: I show people how to become strong and lean without going to the gym. For The last three years, I’ve been working on my brand called Homemade Muscle. I’m involved in a blog, online and offline personal coaching and I have a YouTube channel.”

What did you learn from the Tribe Meetup in Amsterdam?

“I see that a lot of people, as enthusiastic as they might feel and sound, often have no clear goals.  If you want to make a change in life you need to have clear goals and a vision of where you’re heading. A lot of people I meet on a weekly basis, are unhappy with their lives. But, when I ask them what they would like to be doing instead – they don’t usually have a clear answer.. Running AWAY from something all your life doesn’t make any sense. It doesn’t get you anywhere. You need to be running TOWARDS something.

As a famous quote says, “you’re the average of the majority of people you hang around with most”. That is why I’m always looking for cool people like London Realers to hang out with!”

Which event has shaped your identity?

“When I was 23 I had an motorcycle accident. As a result I spent 5 years in bed, I had 13 surgeries in order to save my shattered leg, and eventually had my leg amputated. Most people would think that this experience would scar a person for the rest of his life. Although it left a lot of physical scars, it also gave me the slap in the face I needed to wake up. From being a person with zero goals, no self-esteem, no tenacity, I became the opposite.”

“Sometimes physical and mental breakdowns lead to mental breakthroughs. I honestly believe that every problem hides an opportunity. It’s up to you to open up your eyes and see it! It’s up to you to use determination fuelled by your passions to make use of life’s adversities instead of running away from them!”

In your view, what are the reasons people don’t follow their passions?

“Everything starts from the way people around you treated your failures when you where young. In a lot of societies, schools, families etc, kids are conditioned to be painfully aware of their limitations instead of their potential. This conditioning is what scares a lot of people away from their passion in life. I think that in most cases, passion is something we’ve had from the moment we were born. I don’t mean that we knew exactly what we wanted to do in life at age 8. But for most of us there usually was something that when we were busy with it, time disappeared. We felt comfortable in our skin while doing it. Or another way of putting it is that we were in the zone.”

What message would you deliver to people interested in starting their own online project?

“Don’t go into something like this just because it sounds cool, or if somebody else is doing it, or because you’re bored or you just want to make money. You need to find something you are genuinely passionate about. You need to be so interested in this thing that every breath you take revolves around it!”

This question comes from Academy member, Jon Waterlow. How did you come to know what your focus would be in terms of producing videos, writing, etc? Or was this always obvious to you and you just needed to set to work on it?

“Start with the basics. A lot of people ignore the basics because they are just too basic! The fact though is that the majority never goes beyond the basics. So make sure you nail those first and also make sure you’re practicing what you preach. Content is always a lot more authentic that way. Talking about stuff you have no idea about on a experiential level is deceitful, in my opinion! No matter how good of an actor you are, people will always sense an impostor.”

If this story inspires you, then take a look at Anthony’s blog and  YouTube channel. If you have fitness and meditation goals, Anthony would like to hear from you. Get in touch or leave your comments at the bottom of this page!

Tribe Meetups

Join Academy members on 19th December for a Pre-Christmas dinner in Toronto!

Below you can see a picture of event host Marie-Judith Jean-Louis sharing her vlog about the meetup.The last Meditation Morning Coffee meetup is to be held in London on 20th December!

Come and meet our host and organiser, Academy member Guillaume Hung for a session of Mindfulness Meditation. Below is a video from last month’s session

See if there’s a Meetup scheduled in your city here, and if there isn’t let me know if you’d like to host one!

The first Focus Group dates for 2016 are SET, so keep an eye out here and get one in your diary!

Until next week’s Tribe Talk, take care and get in touch with me @noorahnaker I’d like to hear from you!

Speak soon,


Do You Want Dave Asprey and Dan Pena On Your Board?

In this week’s Tribe Talk, I asked Academy member Chris Boehner to share his story.

For me, this story highlights how having many different interests, and a range of skills, can help you turn your passion into a career or a business.

Through Chris’ previous career choices, he created a platform which he followed based on his interests at the time.

Chris is now applying all of the skills that he learnt into developing something very different. His core value in business and life is the concept of learning by doing.

Chris realised that everything that was helping him in his career was not down to the education system, but through the sorts of things the Academy values, such as self-teaching, learning from a mentor and upgrading your peer group.

Through a personal request from Brian, this is a video Chris posted in the Private London Real Academy Facebook Group:

As a featured member on this week’s blog, Chris shares some of the following:

  • A revolutionary concept that changes the way we think about foods and brands
  • What he did to release his passion
  • What it was like to meet Dan Peña at his QLA Castle Seminar
  • How his pitch to some of the most highly successful and key influential people, like Dave Asprey and Dan Peña, led to them joining his company as Board Member and Chairman

Featured Member Chris Boehner

I asked Chris what we should do if we’re struggling to find our passion. He said we shouldn’t sit around moaning about how we can’t find our passion, we have to experiment.

Chris started experimenting in a number of industries over 5 years. This is where it all started for him.

When Chris graduated from the College of Charleston in South Carolina, he bought a one way ticket to China.

With only $2,000 and no family or friends in the East, Chris lived in a hostel until he met a group called ‘Ultimate Frisbee’ who helped him find his feet.

After teaching Business English for a year, he described having a “crazy idea” of going on a cycling expedition from Cairo to Cape Town.

He struggled to finance the $20,000 tour, but rather than give up on the idea, Chris sent a “cold email” to an owner of a touring company suggesting they should do trips across China.

When Chris met the owner a week later, he got hired as a tour guide translator because he impressed the owner by purchasing drinks in Mandarin!

Tour d’Afrique was his “dream all along!” Chris used to draw Egyptian pyramids on yellow post-it notes and stick it all across his desk, serving as a reminder of what our high performance guests such as Dan Peña and Peter Sage tell us, pre-visualisation is one of the pillars of success.

When I asked Chris what life experience he was shaped by most, he said learning Mandarin. For him, the process of learning Mandarin “sucked,” but it was vital. It offered job assurance and proved the power of hard work and persistence, which is the lesson he now applies to everything he does.

The Academy is important to Chris because it’s a place he can give value, help others and share insights. Rather than using it as an excuse to not work on achieving our goals, Chris sees it as a “force multiplier, not a time suck.”

Chris told me that when Academy members hit their goals, it creates an inner dialogue in him which raises an emotional level of understanding. “Shit, if they could do that, what the hell is the matter with me?”

By allowing his emotions and feeling them fully, this adds fuel to his fire.

With such strong determination, I asked Chris how he holds himself accountable. Chris sets goals for the week and writes down everything he does everyday.

“It’s really easy for you to work all day and feel like you didn’t get anything accomplished, especially if you have high standards. Writing everything down at the end of the day gives form to your work, and many times when I feel that I didn’t get much done, I look at my list and say Damn, actually that’s not as bad as I thought.”

Through the Buddy System the Academy has, Chris has an Accountability Partner. Time zones mean that members can Skype and put their accountability system into action!

After watching Dan Peña’s interviews on London Real, Chris knew that Dan was the person to take him to the “next level.”

In applying his “gut feeling”, Chris signed up to the QLA Castle Seminar even though he could not finance it at the time.

He was confident that through hard work and smart thinking, he would be able to come up with a cash plan.

I asked Chris to share his experiences of the QLA. He said that the most powerful part for him was after the QLA, “when  your perspective has completely changed and you see his Penaisms coming true all over the place. We are all mired in conventional wisdom and you’ve got to flush it all out.”

These are some of the top lessons that Chris has learnt from the QLA Castle Seminar:

  • Raise your game
  • Don’t be afraid of reaching high and setting high goals
  • Follow your passions and interests, don’t waste time “pissing into the wind”
  • A community of like-minded people can add fuel to your fire and set you up for long-term success

When Chris moved back to the US recently, it gave him a fresh perspective on some of the things that were happening to the health of people there. He noticed people were starting to research their food produce and avoiding or boycotting big food brands. From some of these ideas, he’s been working on developing a Benefit Corporation called Western Natural Foods. Its mission is to:

“Bring together a collection of healthy food brands with missions extending beyond the dinner plate. Unlike existing industry players, WNF is a Benefit Corporation, protecting our ability to pursue profit, but not at the expense of the integrity and authenticity of our brands.”

I asked Chris how he made the pitch to Dave Asprey and Dan Peña. The answer was simple but bold: “Enthusiasm and passion – I took action and asked them.”

For Chris, “enthusiasm is the key to a successful pitch to anyone, about anything” because it is “contagious.”

Alongside this, Oren Klaff’s techniques and The Three Market Forces pattern has been an “extremely powerful way to kick off a pitch” for Chris.

Chris offers the following insight into Dan Peña and Dave Asprey’s decision to join his company:

“Dan Peña starts a business relationship with very few of his mentees. As you will have heard in the seminars, he does not want to be your chairman! My best guess is that he’s measuring you up during the seminar to see if you are someone he wants to work with. Dan’s also extremely meticulous about his health, so there is overlap there as well. Dave Asprey’s work has had a massive impact on my life and awakened my passion for nutrition. Not surprisingly, our definition of healthy foods is very much in line with Bulletproof principles, so it was a perfect fit. We’re all on the same mission of keeping people healthy through nutrition and WNF is going at it from another angle.”

As Chris is part of a community of like-minded people, he’s is continually seeking to upgrade his peer group. Let Chris know if you’d like advice about startups and funding in the US or you have an interest or skill in the following and would like to collaborate and exchange:

  • Mandarin
  • Entrepreneurship
  • Leadership
  • Calculated risk-taking

Come over to the comments and add your voice to the discussion!

Tribe Meetups

We’ve been talking about it for weeks and it’s nearly time for The Tribe Meetup in Amsterdam! There’s still time to join us on Friday at 5pm! I think it’s going to be the best one yet!

Below you can see a picture of event host Alex Ball sharing his vlog about the meetup on the London Real Academy. You can watch it here.We’ve announced the Focus Group dates for 2016 – more details here!

See if there’s a Meetup scheduled in your city here, and if there isn’t let me know if you’d like to host one!

Until next week’s Tribe Talk, take care and get in touch with me @noorahnaker I’d like to hear from you!

Speak soon,


Giving a TED Talk & Going Viral on YouTube – The Success Mindset in Practice

A big part of London Real Academy is taking the creative ideas from our guests on the show and applying them to our own lives, whether it’s in business, entrepreneurship, success or wealth creation.

Each of us in the community has dreams and visions, and perhaps not just one passion but many.

The Full Episodes on the Academy allow us to discover, tap into and develop our skill set in ways that fulfil our values and purpose more authentically.

Take Academy member Akash ThakkarAkash fulfils his vision and purpose through delivering “emotional impact“as a composer and sound designer for games, animation and film.

When Akash joined the Academy in April, one of his top goals was to give a TED Talk in gameaudio by November this year.

For 7 months, we have watched Akash give us with updates on his TED Talk goal. It was amazing to see pictures on the Private London Real Academy Facebook Group, recently showing his Accountability Buddy, Tone Floreal had flown from Hawaii to Seattle to watch Akash give his talk!A lot of members of the Academy are taking the public speaking and broadcasting route.

Take a look at the post Chris Albert wrote in the Academy’s Private Facebook Group where he talks about the knowledge he has discovered through broadcasting on his own YouTube channel as a Fitness Entrepreneur:When I spoke to Chris, he reminded me of the way many wealthy people seem to think.

Guests like Dan Peña show that they’re okay taking risks because they have the emotional strength to handle failure.

Guests like Peter Sage do not see money as a goal in itself. They teach us to add value, and not to chase the money.

In this member interview, Chris shows why we should focus on building assets and not on income. When starting his YouTube channel, these are the top things that Chris considered:

  • Decide who you want to be
  • Determine your audience
  • Study your audience
  • Why are you doing this?
  • Get social

Keep reading below to find out what’s involved in broadcasting, how you go about creating a YouTube channel, and wether it’s necessary to have a million followers:

Member Interview with Chris Albert

What experience most shaped who you are?

“Five years ago, I moved to Long Beach, CA to start the now famous Metroflex Gym.  During the time I owned the gym, I provided nutrition coaching to pro bodybuilders, fitness models, and popular fitness personalities, including CT Fletcher and Mike Rashid. Then it all fell apart. Three years ago I went through a divorce, lost my shares in Metroflex Gym, and ended up living out of my car for a while. Being homeless was actually not so bad. It meant I had nothing to lose materially and forced me to take the risks that led to me starting my online training business and my own YouTube channel. While I was homeless, Mike Rashid gave me a computer and told me to start publishing my ideas. Within two months of starting my YouTube channel, I went from having less than $100 to earning more each month than the previous year, which was not much at all.”

Tell us about your Channel

“I run an international online training business to coach people in fitness and nutrition. I also run a clothing company that is dedicated to veterans and active members of the military. I am a veteran of the United States Marine Corps. My fitness philosophy is largely based off of the difficulties I’ve faced in life as a veteran and as someone who has suffered with the autoimmune disease, ulcerative colitis. Rather than allowing fitness to take over your life, or incorporating fitness as just another thing you have to do, my belief is that fitness should enhance your life in every aspect. It should make you a better business person, a better lover, a better parent, and a better human being. So through the content on my channel, I strive to get people to think more analytically about fitness, about their training and nutrition regimen and how it affects key aspects of their life.”

What is your core value?

“Teaching people how to be more useful to themselves and others. I think a lot of trainers seek to add value through inspiration – posting pictures of themselves in shape or lifting tons of weight. I do this as well, but inspiration is different from value. Value is in giving people the hard truths, making them understand the work needed to get them to their goals, and giving them the tools to travel the road more efficiently.”

How do you hold yourself accountable?

“I am very routine oriented. I set times during the day when I do my writing and my recording. Each week I have a practice of making a post on Instagram that asks “How can I help you today?” People send me questions, and this dictates the direction of my content for the week. It forces me to be accountable to my fitness tribe. I also have an Accountability Partner, Kieran Glennon. We set three targets for each meeting for what we said we would accomplish that week.”

Can you share some tips on starting a YouTube channel that is successful?

“Well first let me define success.  Success is not necessarily a million subscribers.  It is in fulfilling your ‘why’ reason and getting your message out to your desired audience”:


  1. Publish consistently but frugally.  I publish 2 to 3 times per week.  Elliot Hulse was, at one point, publishing almost every day.  This, however, does not mean you should put up random videos with subject matter that is all over the place.  Every video should serve a purpose, and if you cannot find a purpose, back off the publishing and go back to studying your audience.
  2. Avoid being a salesman – never use YouTube for direct promotion of any products.  If you have a product, use the videos to add value and get people to come to your site to view more content.  While there, they might buy the product.  YouTube viewers often get offended if you directly try to promote anything.  The relationship between you and your viewers needs to be like a delicate romance, and not a desperate crush.  Romance the audience.  If they like you, they will be more likely to buy your products. If you seem desperate or too salesman like, they will write you off.
  3. Add Value – as mentioned before, people should find your channel useful.  Maybe that usefulness comes from humor and maybe it comes from education, but above all else, be useful.
  4. Spend most of your time researching and thinking, less of your time filming and editing.  Most of us know the 80/20 rule.  80% of your success will come from 20% of your work.  You need to be consistently researching your audience to find out what is relevant to them before putting the work in on the videos.  You can have the best produced videos in the world, but if the content is crap, it will not matter.

Can you share the tricks that will get you more YouTube views?

  1. In the tags section, put the names of the most popular channels from your subject area.  Then put in at least ten key words from your subject line.  This will get your video into the same feed as these channels some of the time.
  2. Build your titles strategically with keywords.  This will make your videos more searchable through google.  I’ve been using this free e-book.
  3. Post your video on your blog.  This will create a backlink and will give you an opportunity to write a blog to complement the video and increase your searchability.
  4. Do not worry about numbers.  A dedicated following is way more valuable than a massive following.  Things will be slow, especially at first, but if you are providing value and you know your audience, the people who you want to watch will watch.
  5. Respond to positive and negative comments.  Communicate with your viewers.  If they have a question, then answer it.  If they criticize you, answer the criticism in a thoughtful non negative manner.  If they are a complete idiot and entirely negative, either stand up for yourself in a positive manner or ban them from your channel.  Just do not get into extensive arguments with anyone because negativity could drive your dedicated viewers away.

What value do YOU receive from the Academy?

“The first time I watched London Real was right after I’d moved out of my car and into a rented room.  I was just starting my own YouTube channel and I saw Brian and was like “wow this is a normal guy just like me following his dream.”  That was amazing to me.  As an entrepreneur, I often get the overwhelming feeling of being alone.  Few people understand this journey and many more will try to tear you down.  London Real Academy allows me to get outside perspectives and it has allowed me to become part of a tribe of people who want to see each other succeed.  I’ve done other success programs, but this is the only one with a real and true social element that connects you to a direct network.  I would not be where I am today without London Real and London Real Academy.

Last words: I definitely do not have the biggest YouTube following in the world, nor do I have the best channel.  What I do have is a dedicated following that grows year by year because of the value I provide.  This has led to a steady stream of clients for my fitness business and, at the end of the day, YouTube is the reason why I went from having less than $100 to my name to owning two businesses and putting food on the table, and from living out of my car to living in a comfortable house. I am not a multi-millionaire yet, I drive a Honda Civic (and I’m extremely proud of it), and like many of you, I am still on my journey, but I am currently living the life I want to lead and doing what I want to do. YouTube is a potential tool that can put you on this path if you stay persistent and learn to get around any misgivings you have about putting yourself out there.”

Why do YOU do what YOU do? How do you deliver your passion into a business? Share them with me in the comments below!

Tribe Meetups

Join us for our monthly Book Writer’s Hangout on Friday at 7pm BST.  If you’d like to write a book, are in the process of writing a book, or have already published your book and now wish to explore marketing opportunities, this event is for YOU!As the self-proclaimed “charming, easy-going and tolerant city” do we really need another excuse to visit Amsterdam?!

Well, London Real Academy members now have new reason to go. The Tribe have planned a meetup there!See if there’s a Meetup scheduled in your city here, and if there isn’t let me know if you’d like to host one!

Until next week’s Tribe Talk, take care and get in touch with me @noorahnaker – I’d love to hear from you!

Speak soon,


P.S. this is me getting grilled in the hot seat by Brian after the last Focus Group at the studio!

Can you see yourself in a bikini?

London Real is a community of people determined to reach their full potential. Here at the Academy, members are always learning new ways to perform at the top of their game.

All of our guests are high performance, but they each have something unique to teach us about what success really means.

Successful people, like Jamie AldertonElliott HulseSteve MaxwellJoe De SenaBen GreenfieldPeter Sage and Dan Peña, are always positive, high energy individuals.

Each one has their own routine, but most share some basic wisdom on how to shift your mindset towards success. These fundamentals include:

  • Quality sleep
  • A morning routine
  • Healthy eating
  • Exercise
  • Meditation
  • Affirmations
  • Gratitude

Academy member and Body Transformation Coach, Ru Wikmann has been providing us with updates of his performance and fitness journey.

For the last 10 weeks, Ru started preparations for the Pro Fitness Model competition at The WBFF in London, which saw him compete for the title alongside Fitness Entrepreneur and Body Transformation Coach, Jamie Alderton.The first challenge when you join London Real is to TAKE ACTION on your goals.  If you find it difficult to get started you can always refer back to the awesome webinar Brian did on How To Start Something.

This is exactly what Academy member Brenda Ramirez did 7 months ago when she set her SMART goal to compete in the Bikini Championships.

You’ll see the photo Brenda took before she joined the Academy and one of her at the contest on Saturday! That’s Brenda in the middle!Brenda’s SMART goal was also motivated by what Peter Sage said about why goals with affirmations add extra equal POWER to your performance. This is Peter in his own words in the Academy’s own Private Facebook Group:Brenda’s preparation, from start to show day, was tough and demanding. In this interview interview Brenda shows how she used FEAR to reach her goal.

For Brenda, being held accountable in a culture that creates high performance helped Brenda achieve her goal. This is a great example of what happens when we test our limits and build discipline, all the while learning a lot about our bodies and our strengths.

Featured Member Brenda Ramirez

What was your goal?

“My main goal was to compete in a Bikini Competition. The competition is a bodybuilding competition open to men and women. I competed in the Bikini Division. This division has a more “feminine  fit,” look. I walk on stage and show a front and back pose in a bikini and get judged on my physique and get ranked with other women. In the first How To Start Something Webinar, Brian asked us to set a goal. This is a goal I had had for myself for quite a number of years, but was always fearful to work towards it. With Brian’s encouragement and the influence of Peter Sage, Dan Pena, Ido Portal, Elliot Hulse, Dorian Yates, and Chris Eubank I knew I could do it.”

Why did you want to compete in this contest?

“I was motivated to enter the contest because I had never been able to cultivate a physique like a bikini competitor. I was always into endurance sports and did well, so this was a new challenge and a new direction. From the contest, I wanted to get into the best shape of my life and to be able to die with one less regret.”

How did you use FEAR to reach your goal?

“’Yesterday’s dreams are today’s realities’. The main force that drove me was the desire to become a better version of myself. I wrote down the same goal on a daily, weekly, and monthly basis that I would walk on stage, compete, and look the best I have in my life. Besides the mindset, Brian kept me accountable by mentioning that I would be competing all over YouTube! At times when I wanted to quit, I kept thinking I had to stay true to my word. The community accountability also kept me going.”

What was your biggest sacrifice?

“The biggest sacrifice I made was that I lost some “friends.” There were some people that encouraged me to cheat on my meal plan or not to compete at all. I decided it would be best to walk away from those people. For many weeks, my life was work, train, meal preparation, train, family/pet responsibilities, train, and sleep. I wasn’t able to go salsa dancing or go out on dates, but I didn’t want to be there. I wanted to work on me and see my goal through. This was my balance.”

Tell us about your nutrition and fitness plan

“With the help of Candi in the Academy, I had a meal plan with variety and it was 100% plant based. Before that I was winging it or would substitute fake vegan meat in meal plans that called for animal proteins. I ate a ton of whole foods and was always happy that I could eat veggies with every meal. I ate/drank spinach with every meal. I was happy because I didn’t feel like I was starving myself since I could still eat a good sum of vegetables. I lifted about 4-7 times a week.  In addition I also cycled, swam,  sprinted, did kickboxing/boxing, ran, and did hot yoga. I had an overall plan of what body parts I wanted to work out in the gym and how many times I wanted to do cardio for the day/week. I had various coaches, some which really helped and some, which did not. In the end, I listened to my body and just acted. Taking any action was better than taking no action- “analysis paralysis.”

Which top 3 London Real guests and interviews inspire you?

  1. Dan Peña
  2. Peter Sage
  3. Anita Moorjani

“Dan Peña and Peter Sage always inspire me to do more. They have walked the walk. Anita Moorjani reminds me to love myself, life, and to enjoy every minute of it.”

What has been the biggest lesson for you in this contest?

“I know how to sculpt the body I want. Now it is not hard. What is hard is the mindset. Losing all the negative self talk and self doubt is vital. The biggest lesson I learned is like Dan Peña says, “yesterday’s dreams are today’s realities,” and that “you get what you focus on.” I would go on gratitude walks like Mimi Ikonn spoke of. It felt good to know that what I “desire will come about if I dream it, believe it, and work towards it”.  Without the guidance of these people, the support of the Academy members, and the push from Brian, I wouldn’t have achieved this.”

What are your goals for the next 6 months?

“My next goal is to go to Dan Peña’s seminar and have him as my mentor. I admire Dan for all he has done and think that he is living proof of living to one’s fullest potential. When he says that we can do it too, I believe him. I would like to eventually get into the healthcare industry, mainly because I think the food industry has been changing in the direction that is overall better for the human population, the environment, and animals (to me food and healthcare are related). Dan offers advice to people that don’t have anything now. So, I thought I’d start there and would really like to meet Dan too since he was also one of the reasons I ran the 50 mile ultra marathon at the start of the year. Even though I haven’t spoken to him directly, he makes you do things you don’t want to do, or are afraid to do.”

Brenda’s commitment and success-mindset meant she finished in 7th place in the Novice Bikini Division and 8th place in the Open Bikini Division!

Do YOU want to start a fitness goal or do you need help to stay committed to your current fitness goals?

As Brenda said, accountability is KEY, so if you are still waiting for an accountability buddy, request one here and we’ll match you with the right person.

Tribe Meetups

There’s a monthly meetup in Toronto. The next one is on Sunday at 10.30am. If you’re in the area, there’s still time to make it so don’t miss it Leave your RSVP here!Also, there’s a Tribe Run in London this weekend, and you can find more details here.There’s also the second Book Writers Hangout happening so if you are a budding author click here to sign up for a place!

See if there’s a Meetup scheduled in your city here, and if there isn’t let me know if you’d like to host one!

Until next week’s Tribe Talk, take care and get in touch with me @noorahnaker it would be lovely to hear from you!

Speak soon,


P.S. Here’s a photo of me and the Tribe at a recent Focus Group. I hope to see you at the next one! If you haven’t attended one yet, book your place for our last one of the year!

Academy Member Archie Ology Describes The Perfect Pitch – Tribe Talk #14

The Academy is filled with members who know what they want to do and focus on their goals relentlessly. Each member of the tribe is driven enough to build themselves, change direction, become creative thinkers and focus on their values.

London Real guests encourage creativity through inspiring us with their own success and getting us to FEEL the success .

The message is always consistent: successful people start before they feel ready. The vision of the Academy is really embodied by this idea of taking action and starting now. The question is not whether we are capable of succeeding, rather it is how MUCH do we want to succeed?

This week, the theme of the Tribe Talk is really underpinned by the actions of Academy Member Archie Ology. If you look at the post Archie wrote in the Private London Real Academy Facebook Group, you’ll see a big number of Academy members commenting on his pitch and pitching methods, including Peter Sage!
These are the principles Archie applied to his business pitch:

  • High status trumps low status
  • Be the prize
  • Focus on your pitch, not on the outcome
  • Tell a story (information has no convincing value)
  • You will fail at many pitches, so see every pitch as an exercise to get better at it
  • Act as if it is impossible to fail (be indifferent)

This member interview shows how, through the application of what he learned from the Oren Klaff episode, Archie pitched a UX leadership role at ING Bank in The Netherlands. He also reveals how he marginally secured the role and why his delivery led him to being offered two other roles at ING.

Member Interview with Archie Ology

Tell us about yourself and what you do

My stage name is Archie Ology, but my mother calls me Q-rie. I am from The Hague in The Netherlands and I love history, innovation and art. I am a User eXperience Designer by profession, but I prefer the title eXperience Designer. I design experiences. I borrow from marketing, sales and design and combine them to build off the shelf experiences for small companies and brands. I have done so many things that I combine my knowledge and expertise to deliver a more holistic experience with a longer outlook to smaller companies. I’m a sort of UX Robin Hood. I steal from the large and give to the small.”

Where did you pitch and what did you want to gain?

“I pitched at a large bank in Amsterdam. They were looking for a UX Manager. I was approached by a recruiter. ING is the best bank for UX (but it is still a bank). I like corporate environments because I like smart people. People who have a well constructed opinion. You find those mostly in an environment like that. But I don’t want a 9-5 job. I have my own business, so I am not looking for a steady job at a bank. But I grab any opportunity to pitch. I love pitching. It keeps me on my toes.”

What is a pitch deck and is it essential to have one?

“A pitch deck is your guide through the pitch. Because pitching can be a nerve wracking experience for many, a pitch deck is useful because you don’t have to remember the next step and it provides buoyancy. You can hold on to it while it leads you through the pitch. There is a downside to it also: a pitch deck means it is a closed pitch. This makes it almost impossible to be creative during the pitch should the pitch demand it. So, I always have a second deck that allows me to be more open to the people asking the questions.”

How do you apply pitching to your non-business life?

“Order, I think. If I need to get things done I make a pitch deck for the day (or week). Also I apply information from permaculture to make the decks. In permaculture, which does not just apply to gardens and nature but also to life in general, there are 5 zones. Zone 1 is where your core activities lay. Things you cannot live without. Zone 5 you never touch. Zone 2 to 4 get attention relative to their position, but only when you are done with the previous zone. I sculpt my day in the same way. A pitch deck of what I need to do first and foremost. Usually the frogs, and they are zone 1. Helping other people is zone 1. Keeping my nest clean and healthy is zone 1.”

What did you learn from your pitch and in hindsight, would you have done anything differently?

“If I had wanted the job, I would not have gone out on a limb with my preparations. Like I say in my video, the best watched talks on TED are Ken Robinson and Simon Sinek. Both of them have no visual information on stage, just their story. I would have just practiced my verbal storytelling if I would have genuinely wanted the job. Nothing else. This answer begs the question whether or not this also applies to others. Why the pitch deck if it is better without visual information? That depends on the person. I like to present in front of crowds. It gives me energy. If you feel less sure about your storytelling skills or your posture or you worry about how you come across, then a pitch deck can help you feel more confident.”

What does success look like to you?

“Success to me is being able to buy whatever I want at the supermarket without having to worry about the price. Being free to travel to Turkey to write or to Spain to be with my friends or to London to hang with you guys or even to the airport all day on a weekday to meet Academy member Tone, and discuss crazy things with him. Sheer wealth.”

What advice would you give to Academy who are planning their first EVER pitch?

“Listen to Oren Klaff’s episode six times like I did and practice in front of the camera. Also see Ken Robinson and Simon Sinek and read what other people think about it. Why do others feel that they are so popular? Copy that. Don’t wing it, and keep it simple but complete. Don’t leave out anything that you think may be important for the people at the other end of the table. You sell yourself. And sometimes a person will just not have his or her day. Don’t let it deter you from what you believe is right. If you don’t know what is right then write a 50 page book on the subject you pitch for. Research it. You will know when you are done, I promise you.”

Find out more about how to pitch anything IN this video Archie made for you.In the video, Archie explains more in depth about the methods he applied in preparation and during his pitch, including advice on the amount of time we should spend preparing our pitch and his own model for pitching, based on London Real guests, including James Altucher.

Are you making your first EVER business pitch? Are YOU applying Oren Klaff’s STRONG method to pitch? Share it with me in the comments here!

Tribe Meetups

There’s a Tribe meetup in San Francisco at 7pm PST today! If you’re in the Bay Area, don’t miss it!

There’s also a monthly Meditation and coffee meetup in London at 10am – more details here!See if there’s a Meetup scheduled in your city here, and if there isn’t let me know if you’d like to host one!

Until next week’s Tribe Talk, take care and get in touch with me @noorahnaker I’d love to hear from you!

Speak soon,


P.S. Here’s a photo of me at a recent Focus Group – after every one some members get to sit in the chair and answer a couple of questions from the man himself!

I hope to see you at the next one! If you haven’t attended one yet, book your place here for the next one on November 20th!